---
schema_version: "1"
id: 7b90b843b1e5ed5c97d0d524186c66b993a586e9485c6491235677c166f5bfb1
title: BeginImpressionRegion
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/guides/mc-programmatic-content/ssjs_platformContentBeginImpressionRegion.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ssjs_platformContentBeginImpressionRegion.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 16d6152093d93099d7b4c5b9b3bae81cbf6b79f13686ea9a280569b7cf8fc5af
products:
  - Marketing Cloud Engagement APIs and Programmatic Languages
  - Marketing Cloud
---
# BeginImpressionRegion

## Overview

Begin an impression region within the supplied content. You can use the impression region to identify specific areas of content for analytical purposes.

### Syntax

BeginImpressionRegion(1)

### Function Properties

<!--complex table-->

| Ordinal | Type   |              | Description               |
| ------- | ------ | ------------ | ------------------------- |
| **1**   | string | **Required** | Name of impression region |

## Example

```
<script runat="server>
     Platform.Function.BeginImpressionRegion("mainBlock");
     var content = Platform.Function.ContentArea("123456");
     var moreContent = Platform.Function.ContentArea("789");
     Platform.Function.EndImpressionRegion("mainBlock");
</script>
```