---
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title: Get Started with Einstein Content Selection REST API
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/guides/mc-einstein/mc-intro-einstein-content-selection-api.md
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  - Einstein for Marketing Cloud Engagement
  - Marketing Cloud
---
# Get Started with Einstein Content Selection REST API

Use this API to manage Einstein Content Selection assets, profiles, and configuration.

Use the API for use cases that aren't possible using the Einstein Content Selection user interface or the CSV file batch import option.

- A sports news service now can add content to Einstein Content Selection every time a new story is posted to its site.
- A marketer can push assets from a digital asset management platform to Einstein Content Selection using the API.
- Users can update subscriber profiles in Einstein Content Selection at the moment they change their attribute values, such as a location change or a preferred product category change.

**See Also**

[_Salesforce Help_: Einstein Content Selection](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_content_selection.htm)

Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.