---
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title: Meta
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/guides/mc-apis/meta.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/meta.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 120ac0d2c0acfd51f701de375f444d5da50be967df5b01b2d3d8e6ae9414b15d
products:
  - Marketing Cloud Engagement APIs and Programmatic Languages
  - Marketing Cloud
---
# Meta

Meta is used much like data but for internal functionality in Content Builder. Use channel-specific attributes instead of meta to leverage the data attribute. If meta is returned, be sure to pass it through the API.

## Related Items

- [Asset Model](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-model.md)
- [Asset Model Example](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset_model_examples.md)