--- schema_version: "1" id: 2351d2a05dbf83324d7028d383779a63bb4bc7d309f7a90cf8d59b3cee92549c title: Asset Model Examples collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/guides/mc-apis/asset_model_examples.md canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset_model_examples.html source_site: developer.salesforce.com content_type: documentation content_hash: 4f837749488bff5a1bdb67a6ff60bf44063ee77298df28b1b9892c38e9f1f6d7 products: - Marketing Cloud Engagement APIs and Programmatic Languages - Marketing Cloud --- # Asset Model Examples Use these examples to created basic HTML paste and template-based emails. :::Note When pasting HTML into the content attribute, HTML contains certain reserved chars that need to be escaped in JSON. Run the HTML through a JSON escape tool first to ensure that the HTML is valid in the JSON payload. ::: - [Asset Model Examples](#asset-model-examples) - [HTML Paste Email Example](#html-paste-email-example) - [Simple Template Based Email Example](#simple-template-based-email-example) - [Complex Template Based Email Example](#complex-template-based-email-example) - [Related Items](#related-items) ## HTML Paste Email Example ```json { "name": "my first message", "channels": { "email": true, "web": false }, "views": { "html": { "content": "This is a simple html paste email." }, "text": {}, "subjectline": {}, "preheader": {} }, "assetType": { "name": "htmlemail", "id": 208 } } ``` ## Simple Template Based Email Example ```json { "assetType": { "id": 207 }, "name": "NTO Welcome Series Email", "views": { "subjectline": { "content": "Welcome %%First_Name%% to Northern Trail Outfitters" }, "preheader": {}, "html": { "content": "

", "slots": { "myslot": { "content": "", "design": "

Drop blocks or content here

" } }, "template": { "id": 108494, "assetType": { "id": 4 } } } }, "data": { "email": { "options": { "characterEncoding": "utf-8" } } } } ``` ## Complex Template Based Email Example ```json { "id": 108495, "customerKey": "090c69e7-59ac-4286-8733-f8f7613ab470", "objectID": "1cd57450-3f4a-46a8-9177-068f031ff56f", "contentType": "application/vnd.etmc.email.Message; kind=template", "assetType": { "id": 207, "name": "templatebasedemail", "displayName": "Template-Based Email" }, "name": "NTO Welcome Series Email", "description": "", "owner": { "id": 10817573, "email": "user@example.com", "name": "User" }, "createdDate": "2016-12-05T21:28:43.317-06:00", "createdBy": { "id": 10817573, "email": "user@example.com", "name": "User" }, "modifiedDate": "2016-12-07T07:43:15.17-06:00", "modifiedBy": { "id": 10817573, "email": "user@example.com", "name": "User" }, "enterpriseId": 10806781, "memberId": 10806781, "status": { "id": 1, "name": "Draft" }, "sharingProperties": { "sharedWith": [333, 555], "sharingType": "view" }, "category": { "id": 1467802, "parentId": 0, "name": "Content Builder" }, "views": { "subjectline": { "contentType": "application/vnd.etmc.email.View; kind=subjectline", "thumbnail": { "thumbnailHtml": "Welcome %%First_Name%% to Northern Trail Outfitters" }, "content": "Welcome %%First_Name%% to Northern Trail Outfitters", "meta": {}, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "preheader": { "thumbnail": { "thumbnailHtml": "" }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "text": { "data": { "email": { "options": { "generateFrom": "html" } } }, "generateFrom": "html", "modelVersion": 2 }, "viewAsAWebPage": { "thumbnail": { "thumbnailHtml": "" }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "subscriptioncenter": { "thumbnail": { "thumbnailHtml": "" }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "forwardHTML": { "thumbnail": { "thumbnailHtml": "" }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "forwardText": { "thumbnail": { "thumbnailHtml": "" }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "html": { "content": " \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

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\n Northern Trail Outfitters\n
%%Member_Busname%% registered address: \n
%%Member_Addr%% %%Member_City%%, %%Member_State%%, %%Member_PostalCode%%, %%Member_Country%%.\n
\n

\n Contact Us | \n Store Locator | \n Manage Subscriptions | \n Update Profile | \n Unsubscribe \n
\n

\n \n

\n \n ", "slots": { "preheader": { "content": "

", "design": "

Drop blocks or content here

", "blocks": { "szcm0z6zm01hp015izi2akyb9": { "assetType": { "id": 197, "name": "htmlblock" }, "content": "

Welcome aboard!
WEB VERSION

", "design": "

", "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 } }, "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "heroimage": { "content": "

", "design": "

Drop blocks or content here

", "blocks": { "j0amkj3nxauswhdnyr4b73nmi": { "assetType": { "id": 199, "name": "imageblock" }, "content": "

", "design": "

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", "blocks": { "2p58k7y5gk7g0kcnb6jgeklnmi": { "assetType": { "id": 197, "name": "htmlblock" }, "content": "

%%First_Name%%,

Hello and welcome! Thanks for signing up by %%Opt_in_Source%% - you're officially registered with NTO. Expect to hear from us about the latest outdoor news and all of our best offers and discounts. In the meantime, here's a few things to get you started...

", "design": "

Drop blocks or content here

", "blocks": { "bxfltwledxksb8ozl95n91wcdi": { "assetType": { "id": 197, "name": "htmlblock" }, "content": "

Let's get to know each other.
Take a minute to fill out your profile and communications preferences so we can send you the most relevant and timely offers and discounts.

Complete Profile

", "design": "

Drop blocks or content here

", "blocks": { "nnrzge987d6b1jqk2n4b1emi": { "assetType": { "id": 201, "name": "dynamicblock" }, "content": "

{{#=if (([isNTOMember] == true))}}\n{{= BeginImpressionRegion(\"NTO Start Earning Rewards\")}}

\n \n \n \n \n \n \n

\n Start earning rewards with myNTO.\n \n
As an exclusive member of myNTO, you're on your way to earning points on every NTO purchase. Keep it up! \n \n \n \n \n \n \n \n \n \n

\n Learn More \n

{{= EndImpressionRegion()}}\n{{.else}}\n{{= BeginImpressionRegion(\"NTO Join for Discounts\")}}

\n \n \n \n \n \n \n

\n Join myNTO for exclusive discounts.\n \n
Exclusive offers and rewards have never been so easy! Join myNTO and start earning points on every purchase. \n \n \n \n \n \n \n \n \n \n

\n Learn More \n

{{= EndImpressionRegion()}}\n{{/if}}

", "superContent": "

\n \n \n \n \n \n \n

\n Join myNTO for exclusive discounts.\n \n
Exclusive offers and rewards have never been so easy! Join myNTO and start earning points on every purchase. \n \n \n \n \n \n \n \n \n \n

\n Learn More \n

", "meta": { "options": { "dynamicContent": { "views": { "html": { "name": "", "defaultContent": { "id": 108497, "name": "NTO Join for Discounts", "type": { "id": 197, "name": "htmlblock", "displayName": "HTML Block" }, "textContent": "

\n \n \n \n \n \n \n

\n Join myNTO for exclusive discounts.\n \n
Exclusive offers and rewards have never been so easy! Join myNTO and start earning points on every purchase. \n \n \n \n \n \n \n \n \n \n

\n Learn More \n

", "thumbnail": "http://image.example.com" }, "dataSource": { "type": "profileattribute", "name": "Profile Attributes" }, "variants": [ { "name": "Rule 1", "content": { "id": 108496, "name": "NTO Start Earning Rewards", "asset": { "id": 108496, "customerKey": "391fa72d-d3a5-47c8-8cb0-9aa18d5e805d", "objectID": "1e91f142-b6c7-45b0-acfc-8df0925ddb9f", "assetType": { "id": 197, "name": "htmlblock", "displayName": "HTML Block" }, "name": "NTO Start Earning Rewards", "owner": { "id": 10817573, "email": "user@example.com", "name": "User" }, "createdDate": "2016-12-05T21:34:41-06:00", "createdBy": { "id": 10817573, "email": "user@example.com", "name": "User" }, "modifiedDate": "2016-12-05T21:34:41-06:00", "modifiedBy": { "id": 10817573, "email": "user@example.com", "name": "User" }, "enterpriseId": 10806781, "memberId": 10806781, "status": { "id": 1, "name": "Draft" }, "thumbnailUrl": "/v1/assets/108496/thumbnail", "category": { "id": 1467802, "parentId": 0, "name": "Content Builder" }, "options": { "generateFrom": null }, "content": "

\n \n \n \n \n \n \n

\n Start earning rewards with myNTO.\n \n
As an exclusive member of myNTO, you're on your way to earning points on every NTO purchase. Keep it up! \n \n \n \n \n \n \n \n \n \n

\n Learn More \n

", "modelVersion": 1, "model": { "id": 197, "fileExtension": "", "name": "HTML Block", "key": "htmlblock", "parentAssetTypeID": 3, "createdDate": "2015-07-31T20:17:59-06:00", "modifiedDate": "2016-05-20T18:11:48-06:00", "businessUnitAvailability": {}, "definitionData": { "filters": { "types": ["Code", "Content Block"] }, "listingType": "HTML Block" } } }, "textContent": "

\n \n \n \n \n \n \n

\n Start earning rewards with myNTO.\n \n
As an exclusive member of myNTO, you're on your way to earning points on every NTO purchase. Keep it up! \n \n \n \n \n \n \n \n \n \n

\n Learn More \n

" }, "expression": { "operand": "AND", "conditions": [ { "name": "isNTOMember", "displayName": "isNTOMember", "dataType": "boolean", "uiID": 8676, "operator": "Equals", "value": true } ] }, "expressionText": "isNTOMemberistrue", "thumbnail": "http://image.example.com" } ] } } } } }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 } }, "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "template": { "id": 108494, "customerKey": "9422321d-1ec4-452e-a407-9dc6657025d9", "objectID": "83db8cbc-5cbd-49b4-b0ce-7993e03fff94", "assetType": { "id": 4, "name": "template", "displayName": "Template" }, "name": "NTO Example Template", "owner": { "id": 10817573, "email": "user@example.com", "name": "User" }, "createdDate": "2016-12-05T21:28:17-06:00", "createdBy": { "id": 10817573, "email": "user@example.com", "name": "User" }, "modifiedDate": "2016-12-05T21:38:07-06:00", "modifiedBy": { "id": 10817573, "email": "user@example.com", "name": "User" }, "enterpriseId": 10806781, "memberId": 10806781, "status": { "id": 1, "name": "Draft" }, "category": { "id": 1467802, "parentId": 0, "name": "Content Builder" }, "content": " \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

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\n Northern Trail Outfitters\n
%%Member_Busname%% registered address: \n
%%Member_Addr%% %%Member_City%%, %%Member_State%%, %%Member_PostalCode%%, %%Member_Country%%.\n
\n

\n Contact Us | \n Store Locator | \n Manage Subscriptions | \n Update Profile | \n Unsubscribe \n
\n

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\n \n ", "slots": { "preheader": { "content": "", "design": "

Drop blocks or content here

", "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "heroimage": { "content": "", "design": "

Drop blocks or content here

", "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "cell01": { "content": "", "design": "

Drop blocks or content here

", "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "cell02": { "content": "", "design": "

Drop blocks or content here

", "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "cell03": { "content": "", "design": "

Drop blocks or content here

", "maxBlocks": 0, "allowedBlocks": [], "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 } }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 }, "data": { "email": { "options": { "generateFrom": "" } } }, "modelVersion": 2 } } }, "data": { "campaigns": { "campaigns": [ { "CampaignId": 14263, "CampaignAssociationId": 39882 } ] }, "email": { "options": { "characterEncoding": "utf-8" }, "attributes": [ { "DisplayName": "sample_attribute", "Name": "__AdditionalEmailAttribute1", "Value": "your_tracking", "Order": 1, "Channel": "email", "AttributeType": "AdditionalEmailAttribute" }, { "DisplayName": "utm_medium", "Name": "__AdditionalEmailAttribute2", "Value": "salesforce", "Order": 2, "Channel": "email", "AttributeType": "AdditionalEmailAttribute" }, { "DisplayName": "utm_campaign", "Name": "__AdditionalEmailAttribute3", "Value": "newsletter", "Order": 3, "Channel": "email", "AttributeType": "AdditionalEmailAttribute" }, { "DisplayName": "utm_source", "Name": "__AdditionalEmailAttribute4", "Value": "email", "Order": 4, "Channel": "email", "AttributeType": "AdditionalEmailAttribute" }, { "DisplayName": "__AdditionalEmailAttribute5", "Name": "__AdditionalEmailAttribute5", "Value": "50_percent_off", "Order": 5, "Channel": "email", "AttributeType": "AdditionalEmailAttribute" } ], "legacy": { "legacyId": 3272283, "legacyKey": "090c69e7-59ac-4286-8733-f8f7613ab470", "legacyType": "email", "legacyCategoryId": 1609187 } } }, "modelVersion": 2 } ``` Character encoding in `data.email.options.characterEncoding` can be one of the following: - utf-8 - us-ascii - shift_jis - EUC-KR - iso-8859-1 - iso-8859-2 - iso-8859-6 - iso-8859-11 - big5 - koi8-r - iso-2022-jp - GB2312 ## Related Items [List of Asset Types](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/base-asset-types.md)