---
schema_version: "1"
id: 402038812e5bccd65e24c55f0f7cfea269d49a224cf0e494eb1edfdc5c7b5e19
title: Asset Model Reference
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/guides/mc-apis/asset-model.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset-model.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: a7eeb6b1295c1ed18a2f976216cc7f0a365da89bd225562100a6a859d2a7fc76
products:
  - Marketing Cloud Engagement APIs and Programmatic Languages
  - Marketing Cloud
---
# Asset Model Reference

The asset model offers a comprehensive representation of content across Marketing Cloud Engagement. This model makes it easy for other clouds, partners, and clients to build their own content representation. The model supports all types of assets, such as emails, HTML, and images. Assets are hierarchical and can contain assets within assets, within assets.

The examples in this documentation are in the context of a partner company that uses the CMS for its email business.

- [Asset Type](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset_type.md)
- [File Upload](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/file_upload.md)
- [Customer Key](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/customer_key.md)
- [Categories](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/categories.md)
- [Channels](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/channels.md)
- [Views](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/views.md)
- [Content](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/content.md)
- [Slots](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/slots.md)
- [Blocks](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/blocks.md)
- [Design and Super Content](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/design_super_content.md)
- [Data](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data.md)
- [Meta](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/meta.md)
- [Sharing](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/sharing.md)
- [Template](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset_template.md)

## Related Items

- [Asset Model Example](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/asset_model_examples.md)