CreateSmsConversation()

Creates an SMS conversation with a contact.

important: You can only use this AMPscript function in MobileConnect.

You can’t use this function with conversation-based templates, including Double Opt-In and Info Capture templates.

Availability

<table> <tr> <td>Marketing Cloud Engagement</td> <td>✅ Yes</td> </tr> <tr> <td>Marketing Cloud Next</td> <td>❌ No</td> </tr> </table>

Syntax

CreateSmsConversation(originationNumber,
                      destinationNumber,
                      nextKeyword,
                      app)

The CreateSmsConversation() function has four parameters:

  • originationNumber (string): Required. The phone number (such as a short code or long code) used in MobileConnect.
  • destinationNumber (string): Required. The contact’s phone number, including the country code.
  • nextKeyword (string): Required. The string to set as the next conversation keyword.
  • app (string): Required. The application used in the conversation. Specify MOBILECONNECT for this parameter. Any other value results in an error.

Usage

Use this function to initiate an SMS conversation with a contact. To use the function, pass it your short or long code, the contact's phone number, the keyword to use for the conversation, and the string MOBILECONNECT.

%%=CreateSmsConversation("12345",MOBILE_NUMBER,"KEYWORD","MOBILECONNECT")=%%

note: This function always returns true if successful, and an exception if it fails. For this reason, we recommend against using this function for decision making.