---
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id: c40fb645cd2c80537248354a0dc5578030a34834d165dd8b5dc3acbd88fec0d7
title: AMPscript Function Reference
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/ampscript/references/mc-ampscript-references.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-references/mc-ampscript-references.html
source_site: developer.salesforce.com
content_type: documentation
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  - AMPscript for Marketing Cloud
  - Marketing Cloud
---
# AMPscript Function Reference

AMPscript is a scripting language for Marketing Cloud Engagement and Marketing Cloud Next. With AMPscript, you can integrate the data in your customer database with your marketing content. This integration helps you send highly personalized messages across all communication channels, including email, SMS, and mobile app messaging. In Marketing Cloud Engagement, you can also use AMPscript to create customized landing pages and microsites.

This document contains reference information for AMPscript functions. For an overview of AMPscript syntax, click the [Guides](/docs/marketing/marketing-cloud-ampscript/guide/mc-ampscript-get-started.html) tab.