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Now()

Returns the current system timestamp. When included in content for triggered sends, the time indicates when the triggered send definition for the message started or was republished.

Availability

<table> <tr> <td>Marketing Cloud Engagement</td> <td>✅ Yes</td> </tr> <tr> <td>Marketing Cloud Next</td> <td>✅ Yes</td> </tr> </table>

This function became available in Marketing Cloud Next during the Summer ’26 release (API version 67.0).

Syntax

Now(boolPreserveEmailSentTime)

The Now() function has one parameter:

  • boolPreserveEmailSentTime (boolean)—If the value of this property is true, the function returns the email send time for a subscriber. If the value is false, the function returns the current time and date. The default value is false.

Usage

To return the current time, call the Now() function without any parameters.

<p>%%=Now()=%%</p>

The function returns a date and time.

This table shows how the results that the Now() and GetSendTime() functions return vary in different situations.

Function After a list, DE, or manual send, returns After a triggered or journey send, returns
Now() Current system time Current system time
Now(true) Job start time Job publish time
GetSendTime() Individual subscriber send completed time Individual subscriber send completed time
GetSendTime(true) Job start time Job publish time

When used in CloudPages, the Now() function returns the current time, regardless of the value of the boolPreserveEmailSentTime parameter.

See Also