CreateObject()

Creates a Marketing Cloud Engagement API Object.

Availability

<table> <tr> <td>Marketing Cloud Engagement</td> <td>✅ Yes</td> </tr> <tr> <td>Marketing Cloud Next</td> <td>❌ No</td> </tr> </table>

Syntax

CreateObject(objectName)

The CreateObject() function has one parameter:

  • objectName (string): Required. The name of the new API Object.

Usage

This example creates a Subscriber object in the Marketing Cloud Engagement API.

SET @subscriber = CreateObject('Subscriber')

An object created with CreateObject() only persists for one Invoke API call. If you create a Subscriber object and then update it using the InvokeUpdate() function, you can’t pass it to a Triggered Send.