---
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title: Getting Started
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/ampscript/guide/get-started/mc-ampscript-get-started.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/guide/mc-ampscript-get-started.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 9fe57082e00a999ff44e9e591fbc29bfed35d8382d1a02bb245d2466762ef020
products:
  - AMPscript for Marketing Cloud
  - Marketing Cloud
---
# Getting Started

AMPscript is an interpreted scripting language for Marketing Cloud Engagement. With AMPscript, you can integrate the data in your customer database with your marketing content. This tight integration enables your Marketing team to send highly personalized messages using all of the communication channels that Marketing Cloud Engagement supports, including email, SMS, and mobile. You can also use it to create customized landing pages and microsites. When you send messages or deploy CloudPages that contain AMPscript, the AMPscript code is executed on the Marketing Cloud Engagement server when the message is sent or when the landing page loads.

This guide contains basic usage information for AMPscript. To see reference content for AMPscript functions, click the [Reference](/docs/marketing/marketing-cloud-ampscript/references/mc-ampscript-references/mc-ampscript-references.html) tab.