---
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title: Targeting Options Data Model
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/diagrams/guides/data-models/media-cloud/targeting-options.md
canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/targeting-options.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 74ba9f6bf1d416f803eff96da083d9eec5f7bd8e31657ca65a0df5459568a84c
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  - Data Model Gallery
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---
# Targeting Options Data Model

Entities and relationships that represent the publisher's various targeting options.

![Data model diagram for Targeting Options](https://developer.salesforce.com/media/media-cloud-targeting-options-042826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/a868e706-49ed-4c6b-8f85-46bd275413f2)

## Entities/Objects Included

Ad Available Target Segment, Ad Available Target Segment Value, Ad Product Default Target Value, Ad Target Category, Ad Target Category Segment, Ad Target Segment Value, Media Channel, Product, Product Classification

## More Info

- [Salesforce Advertising Sales Management Overview](https://help.salesforce.com/s/articleView?id=ind.media_asm_solution_overview.htm&type=)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).