---
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title: Media Plan Data Model
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/diagrams/guides/data-models/media-cloud/advertising-media-plan.md
canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/advertising-media-plan.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 3e9463e4050a806eba3b8ee72f29c60619f7054e59777c67ccabc48b308debc4
products:
  - Data Model Gallery
  - Salesforce Diagrams
---
# Media Plan Data Model

Entities and relationships that represent a media plan, its ad placements, and placement configurations.

![Data model diagram for Advertising Media Plan](https://developer.salesforce.com/media/media-cloud-advertising-media-plan-042826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/799106aa-1ee3-4d9b-83be-010c9bc91ba6)

## Entities/Objects Included

Ad Quote, Ad Quote Line, Ad Quote Line Ad Space Spec, Ad Quote Line Creative Size Type, Ad Quote Line Delivery Frequency, Ad Quote Line Delivery Schedule, Ad Quote Line Haitus, Ad Quote Line Target Expression, Ad Quote Line Target Value, Quote

## More Info

- [Salesforce Advertising Sales Management Overview](https://help.salesforce.com/s/articleView?id=ind.media_asm_solution_overview.htm&type=)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).