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title: Loyalty Programs Data Model
collection: developer
version: current
locale: en-us
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canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/loyalty-programs.html
source_site: developer.salesforce.com
content_type: documentation
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  - Data Model Gallery
  - Salesforce Diagrams
---
# Loyalty Programs Data Model

Entities and relationships supporting loyalty programs, including members, partners, currencies, tiers, and vouchers.

![Data model diagram for Loyalty Programs](https://developer.salesforce.com/media/loyalty-programs-050426.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/0d8c04a0-11b2-4b9d-8bd9-9c3e79496f09)

## Entities/Objects Included

Account, Benefit, Benefit Action Parameter, Benefit Action Parameter Value, Benefit Type, Campaign, Campaign Member, Case, Contact, Loyalty Ledger, Loyalty Member Currency, Loyalty Member Tier, Loyalty Program, Loyalty Program Engagement Attribute, Loyalty Program Member, Loyalty Program Member Attribute Value, Loyalty Program Member Case, Loyalty Program Partner, Loyalty Program Partner Currency, Loyalty Program Partner Ledger, Loyalty Program Partner Promotion, Loyalty Program Prepaid Pack, Loyalty Program Promotion, Loyalty Tier, Loyalty Tier Benefit, Loyalty Tier Group, Market Segment, Network, Network Referenced Object, Order, Product, Product Catalog, Promotion, Promotion Loyalty Partner Product, Promotion Market Segment, Transaction Journal, Unit of Measure, Voucher, Voucher Definition

## More Info

- [Loyalty Data Model](https://help.salesforce.com/s/articleView?id=data.c360_a_loyalty_data_model.htm&type=5)
- [Get to Know the Loyalty Management Licenses](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_license.htm&type=5)
- [Manage Loyalty Programs](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_manage_programs.htm&type=5)
- [Loyalty Management Standard Objects | Loyalty Management Developer Guide | Salesforce Developers](https://developer.salesforce.com/docs/atlas.en-us.loyalty.meta/loyalty/loyalty_api_overview.htm)
- [Loyalty Management Fields on Standard Objects | Loyalty Management Developer Guide | Salesforce Developers](https://developer.salesforce.com/docs/atlas.en-us.loyalty.meta/loyalty/loyalty_platform_objects.htm)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).