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title: Privacy Overview Data Model
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/diagrams/guides/data-models/data-cloud/privacy-overview.md
canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/privacy-overview.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 334d7b3489db947a9fd5e35039df5d69fef9b56393079ce095ccf2b60d745ca8
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  - Data Model Gallery
  - Salesforce Diagrams
---
# Privacy Overview Data Model

Conceptual entities for Privacy Consent and Contact point, along with entities and relationships for tracking and managing data privacy preferences.

![Data model diagram for Privacy](https://developer.salesforce.com/media/data-cloud-privacy-overview-042826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/a4c4fc9b-56b2-4f12-b03e-c30754294767)

## Entities/Objects Included

Account, Account Contact, Authorization Form, Authorization Form Consent, Channel, ChannelType, Communication Subscription, Communication Subscription Channel Type, Communication Subscription Consent, Communication Subscription Timing, Consent Action, Consent Captured Contact Point Type, Consent Status, Contact Point, Contact Point Address, Contact Point App, Contact Point Digital Id, Contact Point Email, Contact Point OTT Service, Contact Point Phone, Data Entity Instance, Data Use Legal Basis, Data Use Purpose, Data Use Purpose Consent Action, Engagement Channel, Engagement Channel Type, Engagement Channel Type Consent, Entity, Identification, Individual, Lead, Party Consent, Party Identification, PartyRole, SubscriptionTiming, Unified Individual, Unified Link Individual

## More Info

- [Privacy Data Model](https://help.salesforce.com/s/articleView?id=data.c360_a_privacy_data_model.htm&type=5)
- [Prepare and Model Data](https://help.salesforce.com/s/articleView?id=data.c360_a_prepare_and_model_data.htm&type=5)
- [Standard Data Model Objects (DMOs) | Data 360 Reference Guide | Salesforce Developers](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_DataModelObjects.htm)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).