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title: Party Overview Data Model
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/diagrams/guides/data-models/data-cloud/party-overview.md
canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/party-overview.html
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---
# Party Overview Data Model

An overview of entities and relationships involved in managing contact information (personal or business) for an individual, account, or unified individual (when using identity resolution).

![Data model diagram for Party Overview](https://developer.salesforce.com/media/data-cloud-party-overview-061826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/0dbdbf13-2184-4689-9bcd-423e6bcce6ac)

## Entities/Objects Included

Account, Account Contact, Contact Point App, Contact Point Email, Contact Point Phone, Device, Identity Match, Individual, Lead, Party Identification, Party Related Party, Person Education, Person Employment, Person Language, Person Life Event, Software App, Unified Indv Contact Point Address, Unified Indv Contact Point Email, Unified Indv Contact Point Phone, Unified Individual, Unified Link Contact Point Address, Unified Link Contact Point Email, Unified Link Contact Point Phone, Unified Link Individual

## More Info

- [Party Data Model](https://help.salesforce.com/s/articleView?id=data.c360_a_party_data_model.htm&type=5)
- [Prepare and Model Data](https://help.salesforce.com/s/articleView?id=data.c360_a_prepare_and_model_data.htm&type=5)
- [Standard Data Model Objects (DMOs) | Data 360 Reference Guide | Salesforce Developers](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_DataModelObjects.htm)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).
