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title: Email Engagement Data Model
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/diagrams/guides/data-models/data-cloud/email-engagement.md
canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/email-engagement.html
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  - Data Model Gallery
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---
# Email Engagement Data Model

Conceptual entities and relationships involved in personalizing, tracking and managing marketing efforts using email engagement methods and their resulting data.

![Data model diagram for Email Engagement](https://developer.salesforce.com/media/data-cloud-email-engagement-042826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/1d71d0d9-8919-4eaa-977e-970b4f1c3c3c)

## Entities/Objects Included

Account Contact, Bulk Email Message, Business Process, Business Process Step, Campaign, Channel Engagement, Contact Point, Contact Point Email, Conversation, Digital Content, Email Engagement, Email Engagement Frequency, Email Engagement Score, Email Message, Email Send Time Optimization, Email Template, Engagement Action, Engagement Action Actor, Engagement Asset, Engagement Channel, Engagement Channel Action, Engagement Channel Type, Engagement Process, Engagement Reason, Engagement Scoring, Error Engagement, Flow, Flow Element, Flow Version, Individual, Lead, Market Audience, Market Segment, Marketing Email List, Marketing Journey, Marketing Journey Activity, Software Application, User

## More Info

- [Standard Data Model Objects](https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_DataModelObjects.htm)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).