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title: Data 360 Overview Data Model
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/diagrams/guides/data-models/data-cloud/data-cloud-overview.md
canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/data-cloud-overview.html
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---
# Data 360 Overview Data Model

An overview of the most common Data 360 objects and their relationships with key conceptual entities (Who, Contact Point, Privacy Content, Engagement, and Product). Also shows a sample of the many subject areas supported in the Data 360 data model including Sales, Service, Commerce and Loyalty.

![Data model diagram for Data 360 Overview](https://developer.salesforce.com/media/data-cloud-overview-042826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/7378c084-3c91-4771-a46d-03544b3f9c2e)

## Entities/Objects Included

Account, Account Contact, Authorization Form Consent, Bundle Product, Case, Communication Subscription Consent, Contact Point Address, Contact Point App, Contact Point Consent, Contact Point Email, Contact Point Phone, Device, Device Application Engagement, Engagement Channel Type Consent, Goods Product, Individual, Lead, Loyalty Benefit, Loyalty Program, Loyalty Program Member, Loyalty Tier, Loyalty Tier Benefit, Market Segment, Master Product, Member Benefit, Party Consent, Product Browse Engagement, Product Order Engagement, Sales Order, Sales Order Product, Shopping Cart Engagement, Software App, Unified Individual, Unified Link Individual

## More Info

- [Customer 360 Data Model](https://help.salesforce.com/s/articleView?id=data.c360_a_c360datamodel.htm&type=5)
- [Prepare and Model Data](https://help.salesforce.com/s/articleView?id=data.c360_a_prepare_and_model_data.htm&type=5)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).