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title: Google Analytics Data Model
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locale: en-us
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canonical_url: https://developer.salesforce.com/docs/platform/data-models/guide/data-cloud-google-analytics.html
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---
# Google Analytics Data Model

Entities and relationships for connecting Google Analytics data with Sales or Service in Data 360, enriching customer profiles with web engagement data such as visit duration, page views, and geographic location—for audience segmentation and personalized customer interactions.

![Data model diagram for Data 360 Google Analytics](https://developer.salesforce.com/media/data-cloud-google-analytics-042826.png)

_To view a higher-resolution version of this diagram, right-click (or Control-click on Mac) and select "Open Image in New Tab."_

[Customizable Lucidchart Template](https://lucid.app/lucidchart/editNewOrRegister/a8c31ede-66e8-4ab4-92ab-f2b0d46b72c5)

## Entities/Objects Included

Campaign, Contact Point Email, Digital Content, Digital Content Electronic Media, Electronic Media, Engagement Action, Engagement Channel Action, Individual, Lead Engagement, Media Engagement, Personalization Log, Product, Product Browse Engagement, Product Order Engagement, Promotion, Promotion Engagement, Sales Order Product Engagement, Shopping Cart Engagement, Shopping Cart Product Engagement, Shopping Wishlist Engagement, Shopping Wishlist Item Engagement, Web Search Engagement, Webpage, Website Engagement

## More Info

- [Ingest Google Analytics into Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_ingest_google_analytics_data_into_datacloud.htm&type=5)

## How Do I Read These Diagrams?

See [Salesforce Data Model Notation](/docs/platform/data-models/guide/salesforce-data-model-notation.md).