---
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title: Data 360 Object-Specific APIs
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---
# Data 360 Object-Specific APIs

Object-specific API requests are less error-prone and more efficient than writing a custom SQL query. Whenever an object-specific API is available, we recommend that you use the API to retrieve data instead of crafting your own SQL queries.

With the object-specific APIs, you can retrieve:

-   Calculated insights
-   Data graphs
-   Unified individuals and accounts (Universal ID Lookup)
-   Profiles

To use these objects, call the related REST endpoint in the [_Data Cloud Connect REST API_](https://developer.salesforce.com/docs/platform/connectapi/references/spec?meta=Summary) or [Data 360 Query API](https://developer.salesforce.com/docs/data/data-cloud-query-guide/references/data-cloud-query-api-reference/c360a-api-queryservices-overview.html).

**See Also**

-   _Salesforce Help_: [Data 360 Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&type=5)
-   [_Custom App Development_](https://developer.salesforce.com/docs/platform/data-cloud-dev/guide/custom-app-dev.html)