---
schema_version: "1"
id: 72bb0e7b47aa8dca028495850c667905fc87a1c8263b65f8c75a98bd43e54fd2
title: YouTube Insights Field Mappings
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/youtubeinsightsmi/c360-a-youtube-insights-mi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-youtube-insights-mi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 6ee32a428ae65340dfb9f43dbf8e4f7bd0db81a473964df60c5e5ae21f0a389e
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# YouTube Insights Field Mappings

## Social Objects

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name          | Displayed Field Name                  | Type     |
| ------------------------------ | ------------------------------------- | -------- |
| day                            | Delivery Engagement Summary Date Time | DateTime |
| video.id                       | Social Message Id                     | Text     |
| video.name                     | Message                               | Text     |
| channel_name                   | Social Page Name                      | Text     |
| snippet.channelId              | Social Page Id                        | Text     |
| snippet.title                  | Social Message Content Tags           | Text     |
| snippet.thumbnails.high.url    | Social Message Image                  | Text     |
| country                        | Country                               | Text     |
| views                          | Social Message Video Views            | Number   |
| estimatedMinutesWatched        | Social Message Video View Time        | Number   |
| averageViewDuration            | Video Average Duration                | Number   |
| likes                          | Social Page Likes                     | Number   |
| dislikes                       | Dislikes                              | Number   |
| comments                       | Social Post Comments                  | Number   |
| shares                         | Social Post Shares                    | Number   |
| subscribersGained              | Social Page Fans Added                | Number   |
| subscribersLost                | Social Page Fans Removed              | Number   |
| redViews                       | Red Views                             | Number   |
| videosAddedToPlaylists         | Videos Added To Playlists             | Number   |
| videosRemovedFromPlaylists     | Videos Removed From Playlists         | Number   |
| estimatedRedMinutesWatched     | Estimated Red Minutes Watched         | Number   |
| averageViewPercentage          | Average View Percentage               | Number   |
| annotationImpressions          | Annotation Impressions                | Number   |
| annotationClickableImpressions | Annotation Clickable Impressions      | Number   |
| annotationClosableImpressions  | Annotation Closable Impressions       | Number   |
| annotationClicks               | Annotation Clicks                     | Number   |
| annotationCloses               | Annotation Closes                     | Number   |
| cardImpressions                | Card Impressions                      | Number   |
| cardTeaserImpressions          | Card Teaser Impressions               | Number   |
| cardClicks                     | Card Clicks                           | Number   |
| cardTeaserClicks               | Card Teaser Clicks                    | Number   |