---
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title: YouTube Insights for MI Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/youtubeinsightsmi/c360-a-youtube-insights-mi-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-youtube-insights-mi-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 4c9fb6617331bfe7c15fffd882adf30e151a515839b4fff069e95642c1cdcfe7
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![YouTube Insights for MI](https://developer.salesforce.com/media/data-cloud-int/icons/YoutubeInsightsMI.svg '{"class": "image-icon-lg", "title": "YouTube Insights for MI Connector"}') YouTube Insights for MI Connector

YouTube Insights for Marketing Intelligence (MI) connector retrieves video performance and audience engagement data from your YouTube campaigns. This data includes metrics such as views, watch time, clicks, and audience retention. Use this data to analyze video effectiveness, understand viewer behavior, and optimize your video marketing strategy.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [Set Up YouTube Insights for MI Connection](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for YouTube Insights](/docs/data/data-cloud-int/guide/c360-a-youtube-insights-mi-fieldmapping.html)