---
schema_version: "1"
id: 23e9d663cdd43f35a096d1f3828cf213616246a7b27793afc8d82c0e58d1b550
title: YouTube Ads Field Mapping
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/youtubeadsemi/c360-a-youtubeadsemi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-youtubeadsemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 8f18fa6dda782071a333db93c09b48d330f0c639763594830d879f4d073e5f76
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# YouTube Ads Field Mapping

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                | Marketing Intelligence Displayed Field | Type     |
| ------------------------------------ | -------------------------------------- | -------- |
| segments.date                        | Date Time                              | DateTime |
| customer.currency_code               | Currency                               | Currency |
| campaign.id                          | Campaign Id                            | Text     |
| campaign.name                        | Campaign Name                          | Text     |
| ad_group.id                          | Media Buy Id                           | Text     |
| ad_group.name                        | Media Buy Name                         | Text     |
| ad_group_ad.ad.id                    | Ad Id                                  | Text     |
| ad_name                              | Ad Name                                | Text     |
| ad_group_ad.ad.type                  | Ad Format                              | Text     |
| customer.id                          | Advertiser ID                          | Text     |
| customer.descriptive_name            | Advertiser Name                        | Text     |
| metrics.impressions                  | Impressions                            | Number   |
| video.channel_id                     | Ad Category                            | Text     |
| video.id                             | Ad Concept                             | Text     |
| segments.ad_network_type             | Ad Creative Type                       | Text     |
| video_title                          | Ad Creative Title Name                 | Text     |
| ad_group_ad.ad.display_url           | Ad Creative Url                        | Text     |
| video.duration_millis                | Video Avg Duration                     | Number   |
| metrics.clicks                       | Clicks                                 | Number   |
| metrics.cost_micros                  | Spend                                  | Number   |
| metrics.engagements                  | Interactions                           | Number   |
| metrics.video_quartile_p25_rate      | Video Completions 25                   | Number   |
| metrics.video_quartile_p50_rate      | Video Completions 50                   | Number   |
| metrics.video_quartile_p75_rate      | Video Completions 75                   | Number   |
| metrics.video_quartile_p100_rate     | Video Fully Played                     | Number   |
| metrics.video_views                  | Video Views                            | Number   |
| geographic_view.country_criterion_id | Targeted Segment Location              | Text     |
| segments.geo_target_city             | Targeted Segment Location              | Text     |
| segments.geo_target_region           | Targeted Segment Location              | Text     |
| segments.geo_target_metro            | Targeted Segment Location              | Text     |
| segments.device                      | Device Category                        | Text     |

---

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                | Marketing Intelligence Displayed Field | Type     |
| ------------------------------------ | -------------------------------------- | -------- |
| segments.date                        | Date Time                              | DateTime |
| customer.currency_code               | Currency Original                      | Currency |
| campaign.id                          | Campaign Id                            | Text     |
| campaign.name                        | Campaign Name                          | Text     |
| ad_group.id                          | Media Buy Id                           | Text     |
| ad_group.name                        | Media Buy Name                         | Text     |
| ad_group_ad.ad.id                    | Ad Id                                  | Text     |
| ad_name                              | Ad Name                                | Text     |
| ad_group_ad.ad.type                  | Ad Format                              | Text     |
| customer.id                          | Advertiser ID                          | Text     |
| customer.descriptive_name            | Advertiser Name                        | Text     |
| video.channel_id                     | Ad Category                            | Text     |
| video.id                             | Ad Concept                             | Text     |
| segments.ad_network_type             | Ad Creative Type                       | Text     |
| video_title                          | Ad Creative Title Name                 | Text     |
| ad_group_ad.ad.display_url           | Ad Creative Url                        | Text     |
| metrics.conversions                  | Conversions                            | Number   |
| metrics.conversions_value            | Revenue                                | Number   |
| metrics.all_conversions              | Unmapped                               | Number   |
| metrics.all_conversions_value        | Unmapped                               | Number   |
| metrics.cross_device_conversions     | Unmapped                               | Number   |
| metrics.view_through_conversions     | Post Impression Conversions            | Number   |
| geographic_view.country_criterion_id | Targeted Segment Location              | Text     |
| segments.geo_target_city             | Targeted Segment Location              | Text     |
| segments.geo_target_region           | Targeted Segment Location              | Text     |
| segments.geo_target_metro            | Targeted Segment Location              | Text     |
| conversion_action_category           | Conversion Tag Category                | Text     |
| conversion_action_name               | Conversion Tag Name                    | Text     |
| segments.device                      | Device Category                        | Text     |