---
schema_version: "1"
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title: X Social for MI Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/xsocialmi/c360-a-xsocialmi-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-xsocialmi-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: d73cc35bd761997ddcfbfb5b8ae6d1f2ad298e668f50330f5b51bced9e845360
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![X Social for MI](https://developer.salesforce.com/media/data-cloud-int/icons/XAdsEMI.svg '{"class": "image-icon-lg", "title": "X Social for MI Connector"}') X Social for MI Connector

The X Social connector for Marketing Intelligence (MI) retrieves organic performance and engagement data from your connected X account. Track how your audience interacts with posts, replies, reposts, and video content. Analyze metrics like impressions, link clicks, and video views at the post level to identify trends and refine your content strategy.

**note:** Not available in Government Cloud. See [Data Cloud edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [X Social for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for X Social](/docs/data/data-cloud-int/guide/c360-a-xsocialmi-fieldmapping.html)