---
schema_version: "1"
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title: X Ads for MI Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/xadsemi/c360-a-xadsemi-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-xadsemi-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 0c18a3decfb31b4f81097ae88e7ed3efff7d528aded9676fb883c1d1d155a6f7
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![X Ads for MI](https://developer.salesforce.com/media/data-cloud-int/icons/XAdsEMI.svg '{"class": "image-icon-lg", "title": "X Ads for MI Connector"}') X Ads for MI Connector

X Ads connector for Marketing Intelligence (MI) retrieves delivery and engagement data for your media campaigns. This data includes metrics such as impressions, clicks, retweets, video views, and conversions at the campaign and ad group levels. Analyze campaign performance, understand audience engagement with tweets and video content, and make data-driven decisions to optimize your X Ads advertising strategy.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [X Ads for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for X Ads](/docs/data/data-cloud-int/guide/c360-a-xadsemi-fieldmapping.html)