---
schema_version: "1"
id: 1c5e2fa9b2d1656695ebaf4954270ca815d1e14ef634b085895c8446b3164ceb
title: The Trade Desk Field Mapping
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/thetradedeskemi/c360-a-thetradedeskemi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-thetradedeskemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 06e34fed0c78c058095392083008c48b477f863bcaf3e1fa7fc245fc211f8c1b
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# The Trade Desk Field Mapping

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name               | Marketing Intelligence Displayed Field | Type     |
| ----------------------------------- | -------------------------------------- | -------- |
| adFormat                            | Ad Format                              | Text     |
| adGroup                             | Media Buy Name                         | Text     |
| adGroupId                           | Media Buy Id                           | Text     |
| Ad Group Budget (Adv. Currency)     | Media Buy Budget                       | Number   |
| adGroup_dailyCap                    | Media Buy Frequency Cap                | Number   |
| Ad Group Fill Type                  | Media Buy type                         | Text     |
| adServerCreativePlacementId         | Primary Ad Creative Id                 | Text     |
| adServerName                        | Unmapped                               | Text     |
| advertiser                          | Advertiser Name                        | Text     |
| advertiserId                        | Advertiser Id                          | Text     |
| advertiser_currencyCode             | Currency                               | Text     |
| campaign                            | Campaign Name                          | Text     |
| campaignId                          | Campaign Id                            | Text     |
| city                                | Targeted Segment Location              | Text     |
| country                             | Targeted Segment Location              | Text     |
| CreativeName                        | Ad Name                                | Text     |
| creativeId                          | Ad Id                                  | Text     |
| ImageUrl                            | Ad Creative Image                      | Text     |
| CreativeType                        | Ad Creative Type                       | Text     |
| Date                                | Date Time                              | DateTime |
| metro                               | Unmapped                               | Text     |
| region                              | Targeted Segment Location              | Text     |
| Deal Id                             | Engaged Audience Audience Id           | Text     |
| PlayerViews                         | Video Views                            | Number   |
| advertiserCoast(advertiserCurrency) | Spend                                  | Number   |
| bids                                | Booked Impressions                     | Number   |
| clicks                              | Clicks                                 | Number   |
| frequency                           | Frequency                              | Number   |
| impressions                         | Impressions                            | Number   |
| playerMute                          | Video Mutes                            | Number   |
| playerPause                         | Video Pauses                           | Number   |
| playerStarts                        | Video Plays                            | Number   |
| playerUnmute                        | Video Unmutes                          | Number   |
| player_25Complete                   | Video Completions 25                   | Number   |
| player_50Complete                   | Video Completions 50                   | Number   |
| player_75Complete                   | Video Completions 75                   | Number   |
| player_completedViews               | Video Fully Played                     | Number   |

---

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                 | Marketing Intelligence Displayed Field | Type     |
| ------------------------------------- | -------------------------------------- | -------- |
| adFormat                              | Ad Format                              | Text     |
| adGroup                               | Media Buy Name                         | Text     |
| adGroupId                             | Media Buy Id                           | Text     |
| Ad Group Budget (Adv. Currency)       | Media Buy Budget                       | Number   |
| adGroup_dailyCap                      | Media Buy Frequency Cap                | Number   |
| Ad Group Fill Type                    | Media Buy type                         | Text     |
| adServerCreativePlacementId           | Primary Ad Creative Id                 | Text     |
| adServerName                          | Unmapped                               | Text     |
| advertiser                            | Advertiser Name                        | Text     |
| advertiserId                          | Advertiser Id                          | Text     |
| advertiser_currencyCode               | Currency                               | Text     |
| campaign                              | Campaign Name                          | Text     |
| campaignId                            | Campaign Id                            | Text     |
| city                                  | Targeted Segment Location              | Text     |
| country                               | Targeted Segment Location              | Text     |
| CreativeName                          | Ad Name                                | Text     |
| creativeId                            | Ad Id                                  | Text     |
| ImageUrl                              | Ad Creative Image                      | Text     |
| CreativeType                          | Ad Creative Type                       | Text     |
| Browser                               | Date Time                              | DateTime |
| metro                                 | Unmapped                               | Text     |
| region                                | Targeted Segment Location              | Text     |
| Deal Id                               | Engaged Audience Audience Id           | Text     |
| conversion_tag_name                   | Conversion Tag Name                    | Text     |
| Click Conversions Revenue             | Post Click Revenue                     | Number   |
| Click Conversion                      | Post Click Conversions                 | Number   |
| View-through Conversion Revenue       | Post Impression Revenue                | Number   |
| View-through Conversion               | Post Impression Conversions            | Number   |
| Total Click + View Conversion Revenue | Revenue                                | Number   |
| Total Click + View Conversions        | Conversions                            | Number   |