---
schema_version: "1"
id: d89f90f7bba17c844934e32ad8320ce7bc290f3473cfd1459c054237386e846b
title: The Trade Desk for MI Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/thetradedeskemi/c360-a-thetradedeskemi-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-thetradedeskemi-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: a86b45a62f08f4cf11af2c66e325c2abbf13a0c3488dda5605fe943a598089e8
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![The Trade Desk for MI](https://developer.salesforce.com/media/data-cloud-int/icons/TheTradeDeskEMI.svg '{"class": "image-icon-lg", "title": "The Trade Desk for MI Connector"}') The Trade Desk for MI Connector

Trade Desk for Marketing Intelligence (MI) connector retrieves delivery and performance data for your media campaigns. This data includes metrics such as impressions, clicks, cost-per-thousand (CPM), and conversions at the campaign and ad group levels. Analyze campaign performance, optimize audience targeting, and make data-driven decisions to improve your advertising strategy.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [The Trade Desk for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for The Trade Desk](/docs/data/data-cloud-int/guide/c360-a-thetradedeskemi-fieldmapping.html)