---
schema_version: "1"
id: d6da0b9cdafe6d2ec44c1d3ff12c92c1aa2941db3f578a7b27beea054ba73d6d
title: Taboola Field Mapping
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/taboolaemi/c360-a-taboolaemi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-taboolaemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 48b5d6c58a865c2fb629dbc37257eebd1c224ce2cb16beda876f8d05fadbc65e
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Taboola Field Mapping

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name   | Marketing Intelligence Displayed Field | Type      |
| ----------------------- | -------------------------------------- | --------- |
| date                    | Date Time                              | Date Time |
| currency                | Currency                               | Text      |
| content_provider        | Advertiser Id                          | Text      |
| content_provider_name   | Advertiser Name                        | Text      |
| campaign                | Campaign Id                            | Text      |
| campaign_name           | Campaign Name                          | Text      |
| is_active               | Campaign Status                        | Text      |
| campaign                | Media Buy ID                           | Text      |
| campaign_name           | Media Buy Name                         | Text      |
| site                    | Site Id, Media buy                     | Text      |
| site_name               | Site Name                              | Text      |
| country                 | Targeting ID                           | Text      |
| country_name            | Location                               | Text      |
| platform                | Device Type Configuration Id           | Text      |
| platform_name           | Device Category                        | Text      |
| item                    | Ad Id                                  | Text      |
| item_name               | Ad Name                                | Text      |
| url                     | Ad Creative Url                        | Text      |
| thumbnail_url           | Ad Creative Image                      | Text      |
| learning_display_status | Ad Creative Status                     | Text      |
| description             | Ad Creative Text                       | Text      |
| spent                   | Spend                                  | Number    |
| impressions             | Impressions                            | Number    |
| clicks                  | Clicks                                 | Number    |
| _Not Mapped_            | _Not Mapped_                           | Number    |

---

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                                | Marketing Intelligence Displayed Field | Type      |
| ---------------------------------------------------- | -------------------------------------- | --------- |
| date                                                 | Date Time                              | Date Time |
| currency                                             | Currency                               | Text      |
| content_provider                                     | Advertiser Id                          | Text      |
| content_provider_name                                | Advertiser Name                        | Text      |
| campaign                                             | Campaign Id                            | Text      |
| campaign_name                                        | Campaign Name                          | Text      |
| is_active                                            | Campaign Status                        | Text      |
| campaign                                             | Media Buy ID                           | Text      |
| campaign_name                                        | Media Buy Name                         | Text      |
| site                                                 | Site Id, Media buy                     | Text      |
| site_name                                            | Site Name                              | Text      |
| country                                              | Targeting ID                           | Text      |
| country_name                                         | Location                               | Text      |
| platform                                             | Device Type Configuration Id           | Text      |
| platform_name                                        | Device Category                        | Text      |
| item                                                 | Ad Id                                  | Text      |
| item_name                                            | Ad Name                                | Text      |
| url                                                  | Ad Creative Url                        | Text      |
| thumbnail_url                                        | Ad Creative Image                      | Text      |
| learning_display_status                              | Ad Creative Status                     | Text      |
| description                                          | Ad Creative Text                       | Text      |
| actions, cpa_actions_num                             | Conversions                            | Number    |
| conversions_value                                    | Revenue                                | Number    |
| actions_num_from_clicks, cpa_actions_num_from_clicks | Post Click Conversions                 | Number    |
| actions_num_from_views, cpa_actions_num_from_views   | Post Impression Conversions            | Number    |