Create activation targets and activate your Data 360 segments to Reddit Ads Manager for targeted advertising.
- Available with add-on license: Ad Audiences
Data Type(s)
- Structured
Data Direction
The direction of available connection methods.
Data Out
Create a connection for activating data to external platforms.
Supported connection method(s):
- Incremental
- Direct API
After you set up the connection and activate your segment, the Reddit Ads API activates new and updated user records incrementally. This connection also supports a full refresh option to reload all information.
Connector Setup
Instructions for adding and configuring your connector.
Restrictions and Requirements
Minimum Audience Size: Reddit requires a minimum of 1,000 total matched users in an audience before you can use the audience for ad targeting. See Manage Customer Lists.
Attribute Keys and Encryption
Here are the attributes that you can activate to Reddit Ads Manager, along with related details.
| Attribute Display Name | Description | Suggested DMO Mapping | Data Type | Data Ingestion Format | Encryption State for Activation | Optional or Required |
|---|---|---|---|---|---|---|
| EMAIL_SHA256 | Email address of the user | ContactPointEmail > EmailAddress | String | Standard Email | Encrypted with SHA256 | Required |
| IDFA | Targetable Mobile Advertising ID (iOS) | Device > AdvertiserId | String | Standard format with hyphens | Encrypted with SHA256 | Optional |
| AAID | Targetable Mobile Advertising ID (Android) | Device > AdvertiserId | String | Standard format with hyphens | Encrypted with SHA256 | Optional |
- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.