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title: Set Up a Connection to Pinterest Business Manager
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portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/pinterestadaudiences/c360-a-pinterestadaudiences-setup.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-pinterestadaudiences-setup.html
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  - Data 360 Integration Guide
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---
# Set Up a Connection to Pinterest Business Manager

Create activation targets and activate your Data 360 segments to Pinterest Business Manager.

**note:** This process is a multi-step solution that can require different roles and permission sets to complete in Data 360 and Pinterest Business Manager.

1. [Create an advertising account on the Pinterest platform.](https://help.pinterest.com/en/business/article/create-an-advertiser-account)

2. [Set Up an external activation platform](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_external_activation_platform.htm&type=5) - Configure platform parameters, authentication details, and required mappings.

3. [Create an external platform activation target in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activation_target.htm&type=5) - Define an activation target by specifying the destination system, data mapping, and scheduling details.

4. Select the account where you want to activate your user segments.
   The authentication method used is OAuth 2.0 with a picklist of accounts where the user has permission. For more information about authentication to the Pinterest platform, see [Profile Permissions in Business Manager](https://help.pinterest.com/en/business/article/profile-permissions-in-business-access).
5. Click **Enable**. The activation target becomes active.

After the connection is active, you can [create your user segments](https://help.salesforce.com/s/articleView?id=data.c360_a_segments.htm&type=5) in Data 360 and [activate them](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activations.htm&type=5) to Pinterest Business Manager. To activate your segments to Pinterest Business Manager, use either Emails or Mobile Advertising IDs. To activate using both types of IDs, activate the segments twice as two separate lists.