---
schema_version: "1"
id: 21ad69b3f3efb7ce9546ac1f4c7e6470d09eb3426a084868e48cbd76563ed417
title: Pinterest Activation Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/pinterestadaudiences/c360-a-pinterestadaudiences-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-pinterestadaudiences-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 5e4a4dc37ea58ae476e7781742fbe061b8d086629739e4fba49f500a5fbcfb2f
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![Pinterest](https://developer.salesforce.com/media/data-cloud-int/icons/Pinterest.svg '{"class": "image-icon-lg", "title": "Pinterest Connector"}') Pinterest Activation Connector

Create activation targets and activate your Data 360 segments to Pinterest Business Manager for targeted advertising.

- Available with add-on license: Ad Audiences

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data Out

Create a connection for activating data to external platforms.

Supported connection method(s):

- Incremental

- Direct API

Data is updated incrementally via a direct API. This connection also supports a full refresh to reload all information.

## Connector Setup

Instructions for adding and configuring your connector.

1. [Set Up a Connection to Pinterest Business Manager](/docs/data/data-cloud-int/guide/c360-a-pinterestadaudiences-setup.html)

## Restrictions and Requirements

- Minimum Audience Size: Custom audience segments require a minimum match of 100 Pinterest accounts. For more details on data preparation and setup, see [Set up audience targeting](https://help.pinterest.com/en/business/article/audience-targeting#section-13341).
- Audience Time to Live (TTL): Not applicable
  TTL is a requirement implemented by certain platforms to update or refresh all records in a segment within a specific time. If the records aren't refreshed within the designated window, the system flags them as inactive and automatically deletes them. Pinterest doesn’t currently have a TTL requirement.

## Attribute Keys and Encryption

Here are the attributes that you can activate to Pinterest Business Manager, along with related details.

| Attribute Display Name | Description                                      | Suggested DMO Mapping            | Data Type | Data Ingestion Format                                           | Encryption State for Activation | Optional or Required |
| ---------------------- | ------------------------------------------------ | -------------------------------- | --------- | --------------------------------------------------------------- | ------------------------------- | -------------------- |
| email                  | Email address of the user                        | ContactPointEmail > EmailAddress | String    | Standard Email, formatted internally for hashing and activating | Encrypted with SHA256           | Optional             |
| MAID                   | Targetable Mobile Advertising ID (IDFA and AAID) | Device > AdvertiserId            | String    |                                                                 | Encrypted with SHA256           | Optional             |

- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.

**note:** You can activate your segments using Email ID or Mobile Ad ID. Each type of ID is activated as a separate list.