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title: Set Up a Microsoft Advertising Connection (Beta)
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/microsoftads/c360-a-set-up-microsoftads-connection.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-set-up-microsoftads-connection.html
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  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Set Up a Microsoft Advertising Connection (Beta)

Set up the Microsoft Advertising connection to start the flow of data into Data 360.

**note:** This feature is a Beta Service. A customer may opt to try a Beta Service in its sole discretion. Any use of the Beta Service is subject to the applicable Beta Services Terms provided at [Agreements and Terms.](https://www.salesforce.com/company/legal/agreements/) If you have questions or feedback about this Beta Service, contact the Data 360 Connector team at [datacloud-connectors-beta@salesforce.com.](mailto:datacloud-connectors-beta@salesforce.com)

| User Permissions Needed |                                                             |
| ----------------------- | ----------------------------------------------------------- |
| To create a connection: | System Admin profile or Data Cloud Architect permission set |

Before you begin:

- Enable the Beta connector through the feature manager. See [Enable Data 360 Features](https://help.salesforce.com/s/articleView?id=data.c360_a_feature_manager.htm&type=5).
- Verify your admin has enabled firewalls on the system you want Data 360 to connect to by including these [IP addresses](https://help.salesforce.com/s/articleView?id=data.c360_a_data_cloud_ip_address_allowlist.htm&type=5) to your allowlists.
- Set up [OAuth based authentication](https://help.salesforce.com/s/articleView?id=data.c360_a_setup_oauth_openid.htm&type=5) for OpenID or for [Microsoft](https://help.salesforce.com/s/articleView?id=data.c360_a_setup_oauth_microsoft.htm&type=5).
- Create external and named credentials.

1.  In Data Cloud, click **Setup**, and select **Data Cloud Setup**.

2.  Under External Integrations, select **Other Connectors**.

3.  Click **New**.

4.  On the Source tab, select **Microsoft Advertising** and click **Next**.

5.  Enter a connection name and connection API name.

6.  For Authentication Details, enter these inputs.

    1.  Enter a Customer ID. This ID can be found in the Campaign tab and looking for cid=??? in the URL.

    2.  Enter a Developer Token.

        Find at [https://developers.ads.microsoft.com/Account](https://developers.ads.microsoft.com/Account). Select the user you want the token for and then click **Request Token**.

    3.  Select a **Named Credential** from the dropdown

    4.  Optionally, add an Account ID. This ID can be found in the Campaign tab and looking for aid=??? in the URL.

7.  For Connection Details, enter these optional inputs.

    1.  Check **Use Sandbox** to use a sandbox in your connection.

    2.  Enter an Azure Tenant, which is the tenant ID of the OAuth app you’re using.

    3.  Select either Global or China from the Azure Environment dropdown.

8.  To review your configuration, click **Test Connection**.

9.  Click **Save**.

After the connector details are accepted, the connection is created and listed under Connectors. You can now create data streams.

## Next Step

- [Create a Microsoft Advertising Data Stream (Beta)](https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-create-microsoftads-data-stream.md)