--- schema_version: "1" id: 06be040a4a3378afc22a4628d59aac74d0915702622d683e6bdba9704adbe60c title: Meta Ads Field Mapping collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/metaadsmi/c360-a-metaadsmi-fieldmapping.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-metaadsmi-fieldmapping.html source_site: developer.salesforce.com content_type: documentation content_hash: 86c2a69d8b294a38e26f49ae612127c6a1ee8437f2818a267121a9c9baf74b60 products: - Data 360 Integration Guide - Data 360 Developer Documentation --- # Meta Ads Field Mapping ## Media Delivery **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | ---------------------------------- | ---------------------- | -------- | | Ad Display URL | Ad Creative Url | Text | | Ad HeadLine | Headline | Text | | Ad Link Description | Ad Creative Text | Text | | ad_permalink_url | Unmapped | Text | | ad_status | Ad Creative Status | Text | | Account Name | Campaign Advertiser | Text | | Account ID | Campaign Advertiser ID | Text | | Campaign Objective | Campaign Method | Text | | stop_time | Campaign End Date | DateTime | | Campaign ID | Campaign Id | Text | | Campaign Name | Campaign Name | Text | | start_time | Campaign Start Date | DateTime | | campaign_status | Campaign Status | Text | | Carousel Ad Body | Ad Creative Text | Text | | Carousel Ad HeadLine | Headline | Text | | Carousel Ad Image Hash | Unmapped | Text | | link_url | Ad Creative Click Url | Text | | Call To Action Type | Ad Format | Text | | image_url | Ad Creative Image | Text | | thumbnail_url | Unmapped | Text | | Ad ID | Ad Id | Text | | Ad name | Name | Text | | Carousel Ad Message | Ad Creative Title Name | Text | | currency | Currency | Currency | | date_id | Date Time | DateTime | | media_buy_finish_time | Media Buy End Date | Date | | Ad set ID | Media Buy Id | Text | | Ad set name | Media Buy Name | Text | | media_buy_begin_time | Media Buy Start Date | Date | | adset_status | Media Buy Status | Text | | Strategy Key | Strategy Id | Text | | Strategy | Strategy Name | Text | | url_tags | Unmapped | Text | | Budget (daily) | Booked Cost | Number | | app_installs + mobile_app_installs | Social App Installs | Number | | clicks | Clicks | Number | | comment | Social Post Comments | Number | | event_responses | Social Event Responses | Number | | impressions | Impressions | Number | | link_click | Website Clicks | Number | | page_likes | Social Page Likes | Number | | photo_view | Unmapped | Number | | post | Social Post Shares | Number | | post_like | Social Post Likes | Number | | spend | Spend | Number | | total_actions | Social Post Engagement | Number | | video_avg_time_watched_actions | Video Average Duration | Number | | video_p25_watched_actions | Video Completions 25 | Number | | video_p50_watched_actions | Video Completions 50 | Number | | video_p75_watched_actions | Video Completions 75 | Number | | video_p100_watched_actions | Video Fully Played | Number | | video_plays | Video Plays | Number | | video_views | Video Views | Number | --- ## Media Conversion **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | ----------------------- | --------------------------- | -------- | | Ad Display URL | Ad Creative Url | Text | | Ad HeadLine | Headline | Text | | Ad Link Description | Ad Creative Text | Text | | ad_permalink_url | Unmapped | Text | | ad_status | Ad Creative Status | Text | | Account Name | Advertiser Name | Text | | Account ID | Advertiser Id | Text | | Campaign Objective | Campaign Method | Text | | stop_time | Campaign End Date | DateTime | | Campaign ID | Campaign Id | Text | | Campaign Name | Name | Text | | start_time | Campaign Start Date | DateTime | | campaign_status | Campaign Status | Text | | Carousel Ad Body | Ad Creative Text | Text | | Carousel Ad HeadLine | Headline | Text | | Carousel Ad Image Hash | Unmapped | Text | | Conversion Tag Category | Conversion Tag Category | Text | | Conversion Tag Key | Conversion Tag Id | Text | | Conversion Tag Name | Conversion Tag Name | Text | | link_url | Ad Creative Click Url | Text | | Call To Action Type | Ad Format | Text | | image_url | Ad Creative Image | Text | | thumbnail_url | Unmapped | Text | | Ad ID | Ad Id | Text | | Ad name | Name | Text | | Carousel Ad Message | Ad Creative Title Name | Text | | currency | Currency | Currency | | date_id | Date Time | DateTime | | media_buy_finish_time | Media Buy End Date | Date | | Ad set ID | Media Buy Id | Text | | Ad set name | Media Buy Name | Text | | media_buy_begin_time | Media Buy Start Date | Date | | adset_status | Media Buy Status | Text | | Strategy Key | Ad Strategy Id | Text | | Strategy | Strategy Name | Text | | url_tags | Unmapped | Text | | Post Clicks 1d | Post Click Conversions | Number | | Post Clicks 28d | Post Clicks 28 days | Number | | Post Clicks 7d | Post Clicks 7 days | Number | | Post impressions 28d | Post Impressions 28 days | Number | | Post impressions 7d | Post Impressions 7 days | Number | | Total Conversions | Conversions | Number | | Total Revenue | Revenue | Number | | Post impressions 1d | Post Impression Conversions | Number | | Action values 1D click | Post Click Revenue | Number | | Action values 7D click | Unmapped | Number | | Action values 28D click | Unmapped | Number | | Action values 1D View | Post Impression Revenue | Number | | Action values 7D View | Unmapped | Number | | Action values 28D View | Unmapped | Number |