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title: Meta Ads Custom for MI Connector (Beta)
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/metaadsmi/c360-a-metaadsmi-custom-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-metaadsmi-custom-connector.html
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  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Meta Ads Custom for MI Connector (Beta)

The Meta Ads Custom connector lets you define and retrieve any metrics and dimensions from your Meta Ads (Facebook Ads) account using the Custom Meta Ads API. Unlike pre-built connectors with fixed schemas, you customize which data points to pull. Understand which audiences and creative strategies drive the best ROI, compare performance across Facebook and Instagram placements, and optimize your social advertising strategy with actionable insights tailored to your business needs.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

Batch

## What's New

**note:** This feature is a Beta Service. A customer may opt to try a Beta Service in its sole discretion. Any use of the Beta Service is subject to the applicable Beta Services Terms provided at Agreements and Terms. If you have questions or feedback about this Beta Service, contact the Data 360 Connector team at datacloud-connectors-beta@salesforce.com.

## Connector Setup

1. [Meta Ads Custom Connector for MI](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

## Field Mapping

This is a custom connector. Fields are not mapped automatically. You need to map your fields manually during connector setup.