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title: Meta Ads for MI Connector
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portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/metaadsmi/c360-a-metaadsmi-connector.md
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---
# ![Meta Ads for MI](https://developer.salesforce.com/media/data-cloud-int/icons/FacebookAds.svg '{"class": "image-icon-lg", "title": "Meta Ads for MI Connector"}') Meta Ads for MI Connector

Meta Ads for Marketing Intelligence (MI) connector retrieves campaign performance data from Meta’s advertising platforms, including Facebook, Instagram, Messenger, and Audience Network. This data includes metrics such as impressions, clicks, cost, conversions, and audience engagement across ad sets and creatives. Use this data to evaluate campaign effectiveness, improve targeting strategies, and optimize your advertising across Meta-owned channels.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

**note:** Meta updated click-through attribution in Meta Ads Manager. Click-through now includes only link clicks, while non-link interactions such as likes, shares, and comments are classified as engaged-through conversions. See [Meta Click Attribution in 2026](https://adsuploader.com/blog/meta-click-attribution).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [Meta Ad Manager for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for Meta Ads](/docs/data/data-cloud-int/guide/c360-a-metaadsmi-fieldmapping.html)