---
schema_version: "1"
id: 97ff510dbb43efffcc2be9d068048a246185a92b5ee604c7c4306b180bd00f16
title: Field Mapping for LinkedIn Company
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/linkedincompanymi/c360-a-linkedincompanymi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-linkedincompanymi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 099a0683d37886ff5152225543104a40bccc7b0fb1b38cad1ab0fb4ad0e87586
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Field Mapping for LinkedIn Company

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                      | Displayed Field Name            | Type     |
| ------------------------------------------ | ------------------------------- | -------- |
| Company Id                                 | Social Page Id                  | Text     |
| Company Name                               | Social Page Name                | Text     |
| Company URL                                | Social Page Link                | Text     |
| Post Content                               | Message                         | Text     |
| Post Created Date                          | Social Message Created Date     | Text     |
| Post ID                                    | Social Message Id               | Text     |
| Post Image                                 | Social Message Image            | Text     |
| Post Link                                  | Unmapped                        | Text     |
| Post Type                                  | Social Message Category         | Text     |
| Statistics Type                            | Social Message Content Tags     | Text     |
| date_id                                    | Date                            | DateTime |
| ActivityID                                 | Unmapped                        | Number   |
| Paid folowers Gain + Organic folowers Gain | Social Page Fans Added          | Number   |
| Paid folowers Gain                         | Paid Followers                  | Number   |
| Organic folowers Gain                      | Social Follows                  | Number   |
| Company Page Clicks                        | Unmapped                        | Number   |
| Company Page Comments                      | Unmapped                        | Number   |
| Company Page Impressions                   | Social Page Message Impressions | Number   |
| Company Page Likes                         | Social Page Likes               | Number   |
| Company Page Shares                        | Unmapped                        | Number   |
| Engagement Rate                            | Unmapped                        | Number   |
| Post Clicks                                | Social Clicks                   | Number   |
| Post Comments                              | Social Post Comments            | Number   |
| Post Impressions                           | Social Impressions              | Number   |
| Post Likes                                 | Social Post Likes               | Number   |
| Post Shares                                | Social Post Shares              | Number   |
| Video Views                                | Social Message Video Views      | Number   |
| Watch time                                 | Social Message Video View Time  | Number   |