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Instagram Connector Objects

note: This feature is a Beta Service. A customer may opt to try a Beta Service in its sole discretion. Any use of the Beta Service is subject to the applicable Beta Services Terms provided at Agreements and Terms. If you have questions or feedback about this Beta Service, contact the Data 360 Connector team at datacloud-connectors-beta@salesforce.com.

Objects Supported

Name Description
AccountContactButtonType Provides detailed engagement metrics for the contact buttons (DIRECTION, CALL, EMAIL) displayed on an Instagram business profile during a specific time range. It tracks the total interactions for each type of contact button tapped, allowing for in-depth analysis using the 'contact_button_type' dimension. The permissions needed for access are Instagram_basic and Instagram_manage_insights.
AccountFollowType Captures follower dynamics by reporting the number of new followers, unfollows, and users who deactivated accounts over a defined period. This data is aggregated under the 'follow_type' breakdown and can be used to understand audience growth trends. The permissions required are instagram_basic and instagram_manage_insights.
AccountInsights Aggregates key performance metrics for an Instagram business account, including reach, engagement, and profile activity data. This summary serves as a central view for tracking account-level trends over time. The permissions required are instagram_basic and instagram_manage_insights.
AccountMediaProductType Analyzes content performance by media type, including standard posts and IGTV videos, over a chosen time period. Metrics are categorized by media_product_type and offer insights into which formats enhance user engagement. The permissions required are instagram_basic and instagram_manage_insights permissions.
AccountTimeSeriesFollowType Provides time-based metrics on follower changes, tracking the fluctuations of follows and unfollows over specific intervals. This view uses follow_type as a breakdown dimension and facilitates time-series analysis for identifying trends. The permissions required include instagram_basic and instagram_manage_insights.
AccountTimeSeriesMediaProductType Provides chronological data on various media types, such as Posts, Stories, IGTV, shared from an Instagram business account. It helps visualize performance trends over time by using media_product_type as a breakdown dimension and supports time-series metric evaluation. The required scopes include instagram_basic and instagram_manage_insights.
AccountTimeSeriesWithoutBreakdown Returns time-series metrics without a specific breakdown dimension, making it useful for monitoring aggregated metrics like reach over time. It includes end-time and value pairs for temporal analysis. This requires the instagram_basic and instagram_manage_insights scopes.
AccountWithoutBreakdown Summarizes cumulative Instagram performance metrics, including total views and engagements across various content types like posts, stories, and reels. No breakdown is provided, making it suitable for overall metric tracking. The permissions required are instagram_basic and instagram_manage_insights.
AudienceInsights Analyzes comprehensive demographic and behavioral data of followers for an Instagram business account, including age, gender, location, and active times. This analysis is crucial for effectively understanding and targeting audience segments. The permissions required are instagram_basic and instagram_manage_insights.
Comments Manages and stores Instagram comment interactions, including creating, deleting, and retrieving comments linked to media content. It includes features for moderation and analysis of user engagement. The required permissions are instagram_basic and instagram_manage_comments.
IGMedia Represents all media types published via an Instagram business account, including photos, videos, reels, stories, albums, and IGTV. This allows for querying and performance analysis at the media object level, requiring appropriate permissions based on media access.
InstagramBusinessProfile Retrieves metadata and configuration details for an Instagram Business profile, such as username, profile picture, bio, and linked Facebook page. This view is foundational for mapping the Instagram presence of a business. The required permissions are instagram_basic, business_management, and manage_pages.
InstagramPages Offers visibility into Facebook Pages linked to an Instagram Business account. This is helpful for verifying page connections and managing cross-platform presence. It requires the instagram_basic scope.
Media Offers a complete overview of all media objects published on an Instagram Business or Creator account, including images, videos, and carousel posts. It is essential for retrieving metadata such as captions, media types, timestamps, and permalinks. To access this information, the required permissions are instagram_basic and instagram_content_publish.
MediaInsightReels Compiles performance metrics specifically for Instagram Reels. It provides detailed insights, including the number of plays, likes, comments, saves, and shares. This analysis is designed to help you examine engagement trends over time for short-form video content. The required permissions for access are instagram_basic and instagram_manage_insights.
MediaInsights Provides performance insights for any media object published by the account. The metrics include reach, engagement, and interactions across different content types. This view aids in developing data-driven content strategies by revealing how individual posts perform across various user segments. The permissions required for this analysis are instagram_basic and instagram_manage_insights.
MediaInsightsPost Provides insights specifically for photo and video posts, while excluding stories and reels. It delivers detailed metrics such as post reach, save counts, and engagement ratios. This tool is intended for evaluating the performance of static content and traditional video posts. The required permissions for access are instagram_basic and instagram_manage_insights.
MediaInsightsPostAlbum Offers comprehensive analytics for individual carousel album posts shared on Instagram. It includes metrics such as reach, engagement, and saves. To access this information, the application must have the instagram_basic and instagram_manage_insights OAuth scopes, which allow it to retrieve performance data for content posted by the user.
MediaInsightsStory Provides performance insights for Instagram Stories, analyzing metrics such as reach, exits, replies, and taps forward/backward. This perspective allows for detailed analysis of temporary content and requires both the instagram_basic and instagram_manage_insights OAuth scopes for data access.
OnlineFollowers Aggregates hourly breakdowns of when a user's Instagram followers are typically online, helping to identify the best posting times for maximum visibility and engagement. This requires the instagram_basic and instagram_manage_insights scopes to access follower activity patterns.
Pages Retrieves detailed metadata about Facebook Pages that are linked to an Instagram Business account. The information includes the page name, category, verification status, and any connected Instagram profiles. To access this data, you need permissions from a custom OAuth app, including either pages_read_engagement or approval for Page Public Content Access or Page Public Metadata Access.
Permissions Lists the specific permissions granted by a user to the application, such as access to media, insights, or account metadata. This information is useful for auditing user consent and ensuring that the app operates within its authorized scope.
Replies Stores user-generated replies associated with Instagram media objects, including comments on posts and conversations within threads. It supports both querying existing replies and inserting new ones. To ensure access and modification rights in the comment ecosystem, it requires the instagram_basic and instagram_manage_comments permissions.
Stories Offers a filtered view of Instagram Story content linked to a specific account. It includes metadata such as timestamps, viewer counts, and interaction metrics. This view facilitates the extraction of insights and performance analysis for temporary story posts. To access this feature, both instagram_basic and instagram_manage_insights permissions are required.
Tags Provides a read-only interface to access hashtags and tagged media metadata, including related posts, captions, and tagging users. This view aids in analyzing user-generated tags and community trends and requires the instagram_basic and instagram_manage_comments permissions for access.

AccountContactButtonType

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique identifier associated with the Instagram Business Account from which the insights data is retrieved. This ID is required to accurately query engagement metrics specific to a business profile.
Metric String False No Specifies the type of engagement metric to retrieve for contact buttons. The default metric is profile_links_taps, which reflects total interactions with all contact methods on the profile.
DIRECTION Int False No The number of times users tapped the Direction button on the Instagram business profile, typically used to get directions to a physical business location.
CALL Int False No The number of times users tapped the Call button on the Instagram profile, indicating intent to place a phone call to the business.
EMAIL Int False No The number of times users tapped the Email button, showing user interest in initiating contact with the business via email directly through the profile.
BOOKNOW Int False No The number of times users engaged with the Book Now button, commonly linked to booking or reservation services integrated with the Instagram business profile.
TEXT Int False No The number of times users tapped the Text button on the business profile, which allows users to send a text message to the business directly.
INSTANTEXPERIENCE Int False No The number of taps on Instant Experience components refers to full-screen, mobile-optimized experiences launched from contact actions within Instagram, which include media, interactive elements, and links.
UNDEFINED Int False No The number of taps on contact components that could not be categorized into any predefined button types, which can include unsupported, experimental, or custom implementations.
FromDateTime Datetime False Yes Represents the start of the time window for the insights data, indicating the earliest timestamp for which interaction data is included.
ToDateTime Datetime False Yes Represents the end of the time window for the insights data, marking the most recent timestamp for collected interaction metrics.

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AccountFollowType

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No The globally unique identifier assigned to the Instagram business account, used to distinguish it from other accounts within the platform's ecosystem.
Metric String False No Indicates the type of account follow activity metric to be retrieved. The default setting is follows_and_unfollows, which encompasses both new followers and unfollowers during the specified date range.
Follower Int False No Represents the total number of new followers who began following the Instagram business account during the specified time window.
Nonfollower Int False No Represents the total number of users who stopped following the Instagram business account within the defined reporting period.
FromDateTime Datetime False Yes Indicates the beginning of the time interval for which insight metrics should be queried. Only data collected at or after this timestamp is considered.
ToDateTime Datetime False Yes Marks the end of the time range for insight metric collection. The metrics returned will include data recorded up until this timestamp.

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AccountInsights

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No The unique identifier assigned to an Instagram Business Account. This value links the insights data to a specific business entity on Instagram.
EndTime Date False No The final date for which insight data is relevant in the queried range. This value is not applicable when the MetricType is set to total_value.
Views Integer False No The total number of times your content — including Reels, posts, and Stories — has been viewed. This metric is exclusively available when using the total_value setting for MetricType.
Reach Integer False No The total number of distinct Instagram accounts that have seen any content associated with the business profile during the selected time frame.
FollowerCount Integer False No The current count of unique Instagram accounts that follow this profile. This metric is only accessible when the MetricType is set to default.
MetricType String False No Specifies the type of metric being used for the query. The common values include default and total_value, which determine the scope and structure of the data returned.
Period String False No Defines the time aggregation used for breaking down the insight data. The valid values include day, week, 28 days, and lifetime. This field is required for all queries.
FromDateTime Datetime False Yes Indicates the beginning of the time window used to retrieve the insight data. This helps determine the range over which metrics are aggregated.
ToDateTime Datetime False Yes Defines the end of the time window for retrieving insight data. This, combined with FromDateTime, establishes the complete time range for the query.

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AccountMediaProductType

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No The unique identifier associated with the Instagram business account used to retrieve media insights. This ID is essential for querying metrics across various media formats tied to the business profile.
Metric String False No Specifies the type of performance metric to retrieve for the business account's media content. Acceptable values include reach, engagement, and others. The default metric is reach.
POST Int False No Represents the total number of standard feed posts (images or videos) published by the business account within the specified time range.
IGTV Int False No Represents the total number of IGTV videos published by the business account during the selected reporting period. IGTV content is long-form video hosted on the Instagram platform.
FromDateTime Datetime False Yes Defines the start of the reporting window for which insights are retrieved. Only data collected on or after this timestamp will be included in the result set.
ToDateTime Datetime False Yes Defines the end of the reporting window for which insights are retrieved. Only data collected up to and including this timestamp will be considered in the output.

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AccountTimeSeriesFollowType

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique string identifier representing the Instagram Business Account associated with the data. This ID is used to link insights to a specific business profile within the Instagram Graph Application Programming Interface (API).
Metric String False No Defines the type of engagement metric being measured. The supported values are reach and views. Reach refers to the number of unique accounts that have seen the content. Views typically represent the number of times a video has been played.
EndTime Datetime False No The timestamp marking the end of the data collection period for the metric. This defines the upper boundary of the time range for the reported insights.
Value Integer False No The total number of reach or views for the specified time period. This value quantifies overall engagement.
FromDateTime Datetime False Yes The beginning of the data collection period. Insight metrics are included only if they occurred on or after this date and time.
ToDateTime Datetime False Yes The ending point of the data collection window. Insight metrics are only included if they occurred on or before this datetime value.

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AccountTimeSeriesMediaProductType

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique identifier assigned to an Instagram Business Account. This ID is used to associate the retrieved time series insights with the correct account across Application Programming Interface (API) operations and data aggregations.
Metric String False No Describes the different types of engagement metrics being measured. The supported values are reach and views. Reach refers to the number of unique accounts that have seen the content. Views typically represent the number of times a video has been played.
EndTime Datetime False No Represents the endpoint of the time window for which the insight metric data was collected. This is used to define the boundary of the measurement period.
Value Integer False No Indicates the total value of the specified metric within the defined time frame. For example, the number of unique views accumulated up to the end time.
FromDateTime Datetime False Yes The beginning of the time interval during which Instagram insight data was collected. Used to filter or slice metrics based on a defined reporting window.
ToDateTime Datetime False Yes The end of the time interval during which Instagram insight data was collected. Marks the upper boundary of the time range for data analysis and filtering.

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AccountTimeSeriesWithoutBreakdown

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique identifier assigned to the Instagram business account. This ID is used to retrieve account-specific insights and is required for linking Application Programming Interface (API) responses to the corresponding Instagram entity.
Metric String False No Specifies the type of engagement metric being measured. The supported values include reach, and views. By default, the reach metric is used. Values must be comma-separated as: reach, views.
EndTime Datetime False No Represents the timestamp marking the end of the reporting interval for the metrics. This value is used to define the boundary of the aggregated insight data.
Value Integer False No Indicates the total numeric value of the chosen metric, such as reach or views, for the specified time period. The value is computed as a cumulative count over the defined reporting duration.
FromDateTime Datetime False Yes Defines the beginning of the time range for which insight data has been collected. This is a pseudo-column used for internal filtering of historical metrics.
ToDateTime Datetime False Yes Defines the end of the time range for which insight data has been collected. This is a pseudo-column used for internal filtering and aggregation of recent metric data.

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AccountWithoutBreakdown

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique string identifier assigned to the Instagram Business Account. This value is used to query and aggregate metrics specific to a business profile across the platform.
TotalValue Int False No The aggregate numeric value corresponding to the selected metric across the specified date range. This represents the total engagement or performance depending on the metric type selected.
Metric String False No Specifies the types of Instagram metrics available for reporting. The supported metrics include: accounts engaged, replies, website clicks, profile views, total interactions, reach, likes, comments, saves, shares, follows and unfollows, profile link taps, and views. For clarity, a space is added after each comma. The default metric is reach.
FromDateTime Datetime False Yes The start timestamp defining the earliest point in time from which the insight metrics are calculated. Must be in ISO 8601 format.
ToDateTime Datetime False Yes The end timestamp defining the latest point in time for which the insight metrics are included in the calculation. Must be in ISO 8601 format.

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AudienceInsights

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique identifier assigned to the Instagram business account associated with the data. This ID is used to distinguish insights by account.
AudienceType String False No Specifies the category by which follower demographics are segmented. Supported values include: city, country, gender, age, gender and age. Each represents a different type of audience insight breakdown.
AudienceGroup String False No Represents the specific group within the selected AudienceType category. For example, if AudienceType is 'city', this could be 'New York'.
TotalAudience Integer False No Indicates the total count of Instagram users who follow the business account and match the specified AudienceType and AudienceGroup.
Description String False No The number of followers associated with the Instagram business profile who were actively online during the designated insight collection period.
Timeframe String False No Defines the reporting window for the insight data. Available values include: last_14_days, last_30_days, last_90_days, prev_month, this_month, this_week. Each denotes a distinct range of time used for aggregating the audience insights.

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Comments

Name Type ReadOnly References FilterOnly Description
Id [KEY] String True No A unique string identifier automatically assigned to each comment. This value can be used to retrieve or reference specific comments across the platform.
Text String False No The full text content of the comment, as written by the user. This can include emojis, mentions, hashtags, or links, depending on the user's input.
MediaId String False No The unique identifier associated with the media item (image, video, carousel) on which the comment was made. It links the comment to its corresponding media post.
Created Datetime True No The exact Coordinated Universal Time (UTC) timestamp indicating when the comment was created. This is useful for sorting chronologically or filtering based on time.
UserId String True No The unique identifier of the Instagram user who authored the comment. This ID is persistent across sessions and media interactions.
Username String True No The Instagram handle of the user who posted the comment. This is the public-facing username visible on the platform.
Likes Int True No The total number of likes that the comment has received from other users, indicating its popularity or relevance.
Hidden Boolean True No Indicates whether the comment is hidden from public view. A value of true means the comment has been hidden due to moderation or user action.
InstagramBusinessAccountId String True No The unique identifier for the Instagram business account that owns the media or manages the interaction. Used to differentiate comment data across multiple business profiles.

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IGMedia

Name Type ReadOnly References FilterOnly Description
Id [KEY] String True No A unique identifier assigned to the media object by the system. This ID can be used to retrieve, reference, or manipulate the media through various Application Programming Interface (API) operations.
IGId String True No The Instagram-specific identifier for the media object. This ID is directly used within Instagram's ecosystem for identifying media content.
Caption String True No The textual description or commentary provided by the user when posting the media. This can include hashtags, mentions, and other user-generated content.
CommentsCount Integer True No The total number of comments posted on the media. This count includes only top-level comments and not replies to comments.
IsCommentEnabled Boolean True No A boolean flag indicating whether users are allowed to post comments on the media. This field excludes child items in album posts.
LikeCount Integer True No The total number of likes that the media has received. This metric reflects the audience engagement for the content.
MediaProductType String True No The publishing surface or product context of the media, such as feed, story, or reel, helps differentiate where the content was shared within Instagram.
MediaType String True No The type of media content, such as IMAGE, VIDEO, or CAROUSEL_ALBUM. This value determines the rendering and functionality of the media object.
MediaUrl String True No The direct Uniform Resource Locator (URL) to the actual media content (image or video). This link can be used for display or download purposes.
Owner String True No The unique identifier of the Instagram user who originally published the media. This value links to the user profile associated with the content.
PermanentURL String True No A stable, publicly accessible URL that leads directly to the media on Instagram. This link remains constant over time.
ShortCode String True No A short alphanumeric code used by Instagram to create a compact link to the media. It can be appended to Instagram URLs for direct access.
ThumbnailUrl String True No The URL of the thumbnail image generated for the media, typically used as a preview in listings or galleries.
Timestamp Datetime True No The Coordinated Universal Time (UTC) timestamp of when the media was created, formatted using ISO 8601. This is useful for chronological sorting and filtering.
Username String True No The Instagram handle (username) of the user who posted the media. This is the publicly visible account name.
InstagramBusinessAccountId String True No The unique identifier assigned to the Instagram Business Account associated with the media. This is used for account-level filtering or insights.

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InstagramBusinessProfile

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId [KEY] String False No A system-generated unique identifier for the Instagram business account used to differentiate it from personal accounts and other business profiles. This ID is required to perform Application Programming Interface (API)-based interactions with Instagram's business features.
UserName String False No The publicly visible handle or username associated with the Instagram business account. This is used by other users to search for or tag the business.
FullName String False No The full display name associated with the Instagram business account, typically reflecting the brand or entity name.
ProfilePictureUrl String False No The direct Uniform Resource Locator (URL) link to the current profile image associated with the business account. This image is displayed on the account's profile and in comments or posts.
Bio String False No The biography or self-description section on the Instagram business profile. This is a free-form text area where businesses provide a summary of their purpose, brand message, or other relevant details.
Website String False No The link to the business's official website, as displayed on their Instagram profile, directs users to the specified site.
MediaCount Integer False No The total number of media items—such as photos, videos, and reels—that the business account has published on Instagram.
FollowsCount Integer False No The total number of other Instagram accounts that the business account is currently following.
FollowersCount Integer False No The number of Instagram users who follow the business account. This metric is a key indicator of reach and audience size.

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InstagramPages

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No The unique identifier assigned to each Instagram page record in the dataset. This value ensures each row can be uniquely referenced and is typically sourced from the platform's internal record system.
Name String False No The display name of the Instagram page, typically representing the profile or brand name associated with the account. This name is visible to Instagram users and helps distinguish different pages.
InstagramBusinessAccountId String False No The unique identifier that links this page to its corresponding Instagram business account. This ID is critical for tracking analytics, managing assets, and making Application Programming Interface (API) calls related to business-level features.
AccessToken String False No A string token used to authenticate access to the Instagram Business Account's data. This access token is required for performing authorized actions via the Instagram Graph API and should be securely stored.

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Media

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No A system-generated unique identifier that distinguishes each individual media object posted by the Instagram business account.
InstagramBusinessAccountId String False No A globally unique identifier assigned to the Instagram business account that owns or published the media content.
Username String False No The handle or username of the Instagram business account that published the media. This is the public-facing account name.
MediaType String False No Indicates the format of the media, which can be image, video, reels, or carousel. This helps categorize the type of content for engagement analysis.
MediaProductType String False No Specifies the platform surface where the media was published. The possible values include AD, FEED, STORY, or REELS, representing different user experiences.
Caption String False No The text description or commentary included with the media post. This does not include captions from individual carousel child media items.
CommentsCount Integer False No The total number of comments received on the media post, providing a basic measure of user engagement and interaction.
LikesCount Integer False No The total number of likes the media post has received from users, reflecting its popularity or resonance.
Mediaurl String False No The direct Uniform Resource Locator (URL) to the video file or media asset, typically used to display or retrieve the actual content programmatically.
Link String False No The public-facing link to view the media post on Instagram. This URL can be shared or embedded.
Created Datetime False No The date and time in Coordinated Universal Time (UTC) when the media content was first published on Instagram.
FromDateTime Datetime False Yes The start of the date-time range used to filter media records based on their creation timestamp.
ToDateTime Datetime False Yes The end of the date-time range used to filter media records based on their creation timestamp.

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MediaInsightReels

Name Type ReadOnly References FilterOnly Description
MediaId String False No A unique string that identifies the specific Instagram media object (reel) associated with the insight record. Used as the primary reference key for analytics.
Reach Integer False No The total count of distinct Instagram accounts that viewed the reel at least once. This metric reflects the unique reach and exposure of the media.
Saved Integer False No The total count of unique Instagram accounts that bookmarked or saved the reel for later viewing is recorded. This metric indicates strong content relevance and a clear intent to revisit.
Comments Integer False No The total number of unique Instagram users who commented on the reel reflects user engagement. It also captures feedback through written responses.
Likes Integer False No The total number of unique Instagram accounts that liked the reel indicates positive sentiment. This metric also demonstrates the level of engagement from the audience.
Shares Integer False No The total number of unique accounts that shared the reel with others, either through direct messages or their own stories, indicates organic distribution and content amplification.
TotalInteractions Integer False No The total number of unique accounts that engaged with the reel through any combination of likes, comments, shares, or saves. Measures overall engagement volume.
Views Integer False No The total number of times the reel was viewed, regardless of whether the same user viewed it multiple times. This reflects total exposure including repeat views.
InstagramBusinessAccountId String False No The unique identifier of the Instagram business account that owns or published the reel. This is used to link media insights back to the originating business profile.

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MediaInsights

Name Type ReadOnly References FilterOnly Description
MediaId String False No A system-generated string that uniquely identifies the media content associated with the insight, used for data tracking and retrieval across reports and analytics systems.
Views Integer False No The total number of times the media object was visible to users on the Instagram platform. This metric excludes bot activity and includes multiple views by the same user.
TotalInteractions Integer False No The combined total of all engagement actions taken on the media object, including likes, comments, shares, and saves. This metric provides a comprehensive measure of audience interaction.
Reach Integer False No The total count of unique Instagram accounts that have viewed the media object at least once, indicating the breadth of the content's audience exposure.
Saved Integer False No The number of distinct users who saved the media object to their profile collection, signaling the perceived value or interest in revisiting the content.
Replies Integer False No The count of unique responses or replies submitted by users, typically applicable for Stories or Reels where direct responses are enabled.
InstagramBusinessAccountId String False No A unique identifier string that links the insight data to the corresponding Instagram Business Account. This is used for organizational segmentation and reporting.

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MediaInsightsPost

Name Type ReadOnly References FilterOnly Description
MediaId String False No The unique identifier assigned to each media insight record. This ID helps in tracking specific media objects across reporting and analytical workflows.
Comments Integer False No The total count of user-generated comments posted in response to the associated media content, representing audience engagement through direct textual feedback.
Follows Integer False No The number of new followers who began following the account as a direct result of interactions with this specific post, indicating its effectiveness in attracting new audiences.
Likes Integer False No The total number of likes received on the post, reflecting user approval or positive sentiment toward the content shared.
ProfileActivity Integer False No The total count of actions performed on the profile page, such as taps on contact buttons or story highlights, after a user viewed or interacted with the post.
ProfileVisits Integer False No The total number of times users navigated to the account's profile from the media post, indicating interest in learning more about the account or viewing additional content.
Shares Integer False No The number of times the media post was shared by users to others through direct messages or stories, amplifying content reach and visibility.
TotalInteractions Integer False No The net total of engagement actions including likes, saves, comments, and shares, adjusted by subtracting negative actions such as unlikes, unsaves, and deleted comments to reflect true interaction performance.
Views Integer False No The total number of times the media object has been displayed on users' screens, regardless of unique viewers, serving as a measure of total content exposure.

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MediaInsightsPostAlbum

Name Type ReadOnly References FilterOnly Description
MediaId String False No The unique identifier assigned to each media insight record. This ID is used to link the insight data to a specific post within the album and ensures traceability across datasets.
TotalInteractions Integer False No The aggregate number of user engagement actions related to the album post, including likes, saves, comments, and shares. This total excludes negative actions such as unlikes, unsaves, and deleted comments to reflect net positive interaction.
Views Integer False No The cumulative count of how many times the album post was displayed to users. This metric includes repeated views by the same user and reflects overall visibility or exposure.

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MediaInsightsStory

Name Type ReadOnly References FilterOnly Description
MediaId String False No A unique identifier representing the specific story media object for which the insight data is being collected. This ID can be used to link metrics back to the original content.
Views Integer False No The number of times the story was viewed across all users, counting each view regardless of whether it came from the same or different users.
Reach Integer False No The total count of unique Instagram accounts that viewed the story at least once. This metric helps gauge the breadth of audience exposure.
Follows Integer False No The number of new followers acquired as a direct result of viewing the story. This can indicate how compelling the story content was in converting viewers into followers.
ProfileActivity Integer False No The total number of actions users took on your profile after interacting with the story, such as visiting your profile, clicking links, or initiating messages.
ProfileVisits Integer False No The number of distinct visits to your Instagram profile that occurred after users viewed your story. It reflects how many viewers were motivated to explore your full profile.
Shares Integer False No The number of times the story content was shared by viewers through Instagram's share features. This value is currently misattributed and should not represent profile visits.
TotalInteractions Integer False No The aggregate count of user interactions with the story, including replies and shares. It is an indicator of how engaging the content was.
Navigation Integer False No The sum of navigational actions taken on the story, including exiting the story, tapping forward to the next story, or tapping back to the previous one. These behaviors reflect user engagement flow.

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OnlineFollowers

Name Type ReadOnly References FilterOnly Description
InstagramBusinessAccountId String False No A unique string identifier assigned to each Instagram business account. This is used to retrieve or associate insight data with the correct business entity.
StartTime Datetime False No The precise timestamp indicating when the measurement period for online follower activity begins, typically used to define the lower bound of the insight window.
EndTime Datetime False No The exact timestamp that marks the end of the online follower activity measurement period, defining the upper limit of the analyzed time range.
Onlinefollowers Integer False No The recorded number of followers who were actively online during the defined insight interval. This value provides insight into follower engagement trends over time.
FromDateTime Datetime False Yes The earliest timestamp from which the underlying insight data is available or was first collected for this account. This is used to define the historical data boundary.
ToDateTime Datetime False Yes The most recent timestamp for which insight data has been collected for this account, indicating the most recent data available in the reporting period.

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Pages

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No A unique identifier assigned to the Facebook Page, used to distinguish it from other pages within the platform.
EligibleForBrandedContent Boolean True No Indicates whether the Facebook Page has been approved and meets all criteria to publish branded content, such as sponsored posts or paid partnerships.
IsUnclaimed Boolean True No Specifies whether the Facebook Page was automatically generated by Facebook and has not yet been officially claimed or managed by the associated business entity.
Link String True No The full Uniform Resource Locator (URL) hyperlink that directs users to the Facebook Page's public profile.
City String True No The city name extracted from the location information provided for the business associated with the Facebook Page.
Country String True No The country in which the business linked to the Facebook Page is physically located, based on its registered address.
Latitude Double True No The geographical latitude coordinate that pinpoints the exact location of the business represented by the Facebook Page.
Longitude Double True No The geographical longitude coordinate that defines the east-west position of the business associated with the Facebook Page.
State String True No The state, province, or administrative region listed as part of the physical address of the business linked to the Facebook Page.
Street String True No The street address component of the physical location of the business represented on the Facebook Page, typically including building number and street name.
Zip Integer True No The ZIP code used for mail delivery to the listed business location on the Facebook Page.
Name String True No The official or display name of the Facebook Page, which typically reflects the name of the associated business, organization, or entity.
VerificationStatus String True No Describes the current verification status of the Facebook Page, indicating whether the page has been authenticated by Facebook as a legitimate representation of a business.
SearchTerms String False Yes A non-stored, computed value representing one or more keywords used to facilitate text-based searches on the Facebook Page dataset.

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Permissions

Name Type ReadOnly References FilterOnly Description
PermissionName [KEY] String True No The specific name of the permission being requested from the user or system, such as pages_show_list, ads_management, or instagram_basic. This field identifies the exact scope or feature access the application is attempting to obtain.
Status String True No Indicates the current state of the permission request, such as granted, declined, or expired. This value reflects whether the user has allowed or denied the permission or if it has been revoked.

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Replies

Name Type ReadOnly References FilterOnly Description
Id [KEY] String True No A unique string that identifies the reply within the system, ensuring traceability and reference across operations and data models.
Username String True No The handle or screen name of the Instagram user who posted the reply, used for display and attribution in the user interface.
CommentId String False No A unique identifier that links this reply to the original comment it is responding to, maintaining conversational thread integrity.
Created Datetime True No The exact timestamp, in Coordinated Universal Time (UTC), indicating when the reply was submitted on the platform.
UserId String True No A unique string that identifies the Instagram user who authored the reply, used for authentication, permission checks, and data association.
MediaId String True No A unique identifier referencing the media object (photo, video, reel, etc.) associated with the original comment and reply.
Text String False No The full textual content of the reply entered by the user, which can include hashtags, mentions, and emojis.
LikeCount Int True No The total number of likes that the reply has received, reflecting user engagement and visibility.
InstagramBusinessAccountId String True No The unique identifier of the Instagram business account that owns or is associated with the media and interactions captured in this reply.

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Stories

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No A system-generated unique identifier for each Instagram story. This value is used to distinguish one story record from another within the dataset and can be used as a primary key when performing queries or joining related tables.
InstagramBusinessAccountId String False No A unique string identifier that links the story to a specific Instagram business account. This ID enables traceability of story performance and ownership back to the originating business profile, and is essential for cross-referencing business-specific content across datasets.

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Tags

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No A system-generated unique identifier that represents an individual tag record within the database.
Username String False No The Instagram handle of the user who created the content associated with the tag. This is used to attribute content to the correct profile.
Caption String False No The full text caption accompanying the media, which can include hashtags, mentions, and descriptive text entered by the user.
ComentsCount Int True No The total number of comments submitted by other users on the media item associated with this tag.
LikeCount Int False No The total number of likes received by the media item, indicating engagement and popularity among viewers.
MediType String False No The type of media associated with the tag can be specified, with common values such as image or video.
MediUrl String False No The direct Uniform Resource Locator (URL) where the media asset (image or video) can be accessed. This URL typically points to a content delivery network.
UserId String False No The unique identifier for the user who owns or posted the media content, used internally for relational mapping.
Timestamp Datetime False No The exact date and time when the media was created or posted, represented in Coordinated Universal Time (UTC) to ensure consistency across time zones.
InstagramBusinessAccountId String False No The unique identifier assigned to the connected Instagram business account. This links the media to a specific business entity for analytics and reporting.

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