--- schema_version: "1" id: ab926b55d10da4b2ad55b2dfd3d39c5af3cb5ef8f6a3d90764f32cd40663b3c3 title: Google Display & Video 360 Field Mappings collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/googledvmi/c360-a-googledvmi-fieldmapping.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-googledvmi-fieldmapping.html source_site: developer.salesforce.com content_type: documentation content_hash: 254a77d313d96c1293cff99c6cfea840f4e384564591e845d614cca5dd8031a9 products: - Data 360 Integration Guide - Data 360 Developer Documentation --- # Google Display & Video 360 Field Mappings ## Media Delivery **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | ------------------------------------------------------ | ---------------------------- | -------- | | FILTER\_DATE | Day Time | DateTime | | FILTER\_ADVERTISER\_NAME | Advertiser Name | Text | | FILTER\_ADVERTISER | Advertiser Id | Text | | FILTER\_INSERTION\_ORDER | Campaign Id | Text | | FILTER\_INSERTION\_ORDER\_NAME | Campaign Group | Text | | FILTER\_INSERTION\_ORDER\_STATUS | Campaign Status | Text | | FILTER\_LINE\_ITEM\_NAME | Media Buy Name | Text | | FILTER\_LINE\_ITEM | Media Buy Id | Text | | FILTER\_LINE\_ITEM\_TYPE | Media Buy Type | Text | | FILTER\_LINE\_ITEM\_STATUS | Media Buy Status | Text | | FILTER\_LINE\_ITEM\_BUDGET | Budget | Number | | FILTER\_CREATIVE | Ad Name | Text | | FILTER\_CREATIVE\_ID | Ad Id | Text | | FILTER\_CREATIVE\_SOURCE | Primary Ad Category | Text | | FILTER\_CREATIVE\_WIDTH + FILTER\_CREATIVE\_HEIGHT | *Not Mapped* | Text | | FILTER\_CREATIVE\_TYPE | Ad Format | Text | | FILTER\_CREATIVE\_STATUS | Ad Creative Status | Text | | FILTER\_CM360\_PLACEMENT\_ID | Media Buy Package | Text | | FILTER\_BROWSER | Device Browser | Text | | FILTER\_DEVICE\_TYPE | Device Category | Text | | FILTER\_BROWSER + FILTER\_DEVICE\_TYPE | Device Type Configuration Id | Text | | FILTER\_COUNTRY | Country | Text | | FILTER\_EXCHANGE | Ad Exchange Name | Text | | FILTER\_EXCHANGE\_ID | Ad Exchange Id | Text | | FILTER\_INVENTORY\_SOURCE\_NAME | Ad Strategy Name | Text | | FILTER\_INVENTORY\_SOURCE\_ID | Ad Strategy Id | Text | | FILTER\_MEDIA\_PLAN\_NAME | Campaign Name | Text | | FILTER\_BUDGET\_SEGMENT\_BUDGET | Campaign Budget | Number | | FILTER\_BUDGET\_SEGMENT\_END\_DATE | *Not Mapped* | DateTime | | FILTER\_BUDGET\_SEGMENT\_START\_DATE | *Not Mapped* | DateTime | | FILTER\_APP\_URL | Ad Creative Type | Text | | FILTER\_PARTNER\_CURRENCY | Currency | Text | | FILTER\_ADVERTISER\_CURRENCY | Currency | Text | | METRIC\_IMPRESSIONS | Impressions | Number | | METRIC\_CLICKS | Clicks | Number | | METRIC\_PROFIT\_MARGIN | Spend Margin | Number | | METRIC\_REVENUE\_ADVERTISER | Spend | Number | | METRIC\_REVENUE\_PARTNER | Spend | Number | | METRIC\_MEDIA\_COST\_ADVERTISER | *Not Mapped* | Number | | METRIC\_MEDIA\_COST\_PARTNER | *Not Mapped* | Number | | METRIC\_TOTAL\_MEDIA\_COST\_ADVERTISER | *Not Mapped* | Number | | METRIC\_TOTAL\_MEDIA\_COST\_PARTNER | *Not Mapped* | Number | | METRIC\_PROFIT\_PARTNER | *Not Mapped* | Number | | METRIC\_PROFIT\_ADVERTISER | *Not Mapped* | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_COMPLETIONS | Video Fully Played | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_FIRST\_QUARTILE\_COMPLETES | Video Completions 25 | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_MIDPOINTS | Video Completions 50 | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_THIRD\_QUARTILE\_COMPLETES | Video Completions 75 | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_PLAYS | Video Plays | Number | | METRIC\_AUDIO\_UNMUTES\_VIDEO | Rich Media Audio Unmutes | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_SKIPS | Video Skips | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_PAUSES | Video Pauses | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_MUTES | Rich Media Audio Mutes | Number | | METRIC\_RICH\_MEDIA\_VIDEO\_FULL\_SCREENS | Full Screen Video Plays | Number | | METRIC\_DATA\_COST\_ADVERTISER | *Not Mapped* | Number | | METRIC\_DATA\_COST\_PARTNER | *Not Mapped* | Number | ## Media Conversion **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | -------------------------------------------------- | ---------------------------- | -------- | | FILTER\_DATE | Day Time | DateTime | | FILTER\_ADVERTISER\_NAME | Advertiser Name | Text | | FILTER\_ADVERTISER | Advertiser Id | Text | | FILTER\_INSERTION\_ORDER | Campaign Id | Text | | FILTER\_INSERTION\_ORDER\_NAME | Campaign Group | Text | | FILTER\_INSERTION\_ORDER\_STATUS | Campaign Status | Text | | FILTER\_LINE\_ITEM\_NAME | Name | Text | | FILTER\_LINE\_ITEM | Media Buy Id | Text | | FILTER\_LINE\_ITEM\_TYPE | Media Buy Type | Text | | FILTER\_LINE\_ITEM\_STATUS | Media Buy Status | Text | | FILTER\_LINE\_ITEM\_BUDGET | Campaign Budget | Number | | FILTER\_CREATIVE | Name | Text | | FILTER\_CREATIVE\_ID | Ad Id | Text | | FILTER\_CREATIVE\_SOURCE | Primary Ad Category | Text | | FILTER\_CREATIVE\_WIDTH + FILTER\_CREATIVE\_HEIGHT | *Not Mapped* | Text | | FILTER\_CREATIVE\_TYPE | Ad Format | Text | | FILTER\_CREATIVE\_STATUS | Ad Creative Status | Text | | FILTER\_CM360\_PLACEMENT\_ID | Media Buy Package | Text | | FILTER\_BROWSER | Device Browser | Text | | FILTER\_DEVICE\_TYPE | Device Category | Text | | FILTER\_BROWSER + FILTER\_DEVICE\_TYPE | Device Type Configuration Id | Text | | FILTER\_COUNTRY | Country | Text | | FILTER\_EXCHANGE | Name | Text | | FILTER\_EXCHANGE\_ID | Ad Exchange Id | Text | | FILTER\_INVENTORY\_SOURCE\_NAME | Name | Text | | FILTER\_INVENTORY\_SOURCE\_ID | Ad Strategy Id | Text | | FILTER\_MEDIA\_PLAN\_NAME | Campaign Name | Text | | FILTER\_BUDGET\_SEGMENT\_BUDGET | Budgeted Cost Amount | Number | | FILTER\_BUDGET\_SEGMENT\_END\_DATE | *Not Mapped* | DateTime | | FILTER\_BUDGET\_SEGMENT\_START\_DATE | *Not Mapped* | DateTime | | FILTER\_APP\_URL | Ad Creative Type | Text | | FILTER\_PARTNER\_CURRENCY | Currency | Text | | FILTER\_ADVERTISER\_CURRENCY | Currency | Text | | FILTER\_FLOODLIGHT\_ACTIVITY\_ID | Conversion Tag Id | Text | | FILTER\_FLOODLIGHT\_ACTIVITY | Conversion Tag Name | Text | | METRIC\_TOTAL\_CONVERSIONS | Conversions | Number | | METRIC\_LAST\_CLICKS | Post Click Conversions | Number | | METRIC\_LAST\_IMPRESSIONS | Post Impression Conversions | Number | | METRIC\_CM360\_POST\_CLICK\_REVENUE | Post Click Revenue | Number | | METRIC\_CM360\_POST\_VIEW\_REVENUE | Post Impression Revenue | Number | ## Verification **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | -------------------------------------------------- | -------------------------------- | -------- | | FILTER\_DATE | Day Time | DateTime | | FILTER\_ADVERTISER\_NAME | Advertiser Name | Text | | FILTER\_ADVERTISER | Advertiser Id | Text | | FILTER\_INSERTION\_ORDER | Campaign Id | Text | | FILTER\_INSERTION\_ORDER\_NAME | Campaign Group | Text | | FILTER\_INSERTION\_ORDER\_STATUS | Campaign Status | Text | | FILTER\_LINE\_ITEM\_NAME | Name | Text | | FILTER\_LINE\_ITEM | Media Buy Id | Text | | FILTER\_LINE\_ITEM\_TYPE | Media Buy Type | Text | | FILTER\_LINE\_ITEM\_STATUS | Media Buy Status | Text | | FILTER\_LINE\_ITEM\_BUDGET | Budget | Number | | FILTER\_CREATIVE | Name | Text | | FILTER\_CREATIVE\_ID | Ad Id | Text | | FILTER\_CREATIVE\_SOURCE | Primary Ad Category | Text | | FILTER\_CREATIVE\_WIDTH + FILTER\_CREATIVE\_HEIGHT | *Not Mapped* | Text | | FILTER\_CREATIVE\_TYPE | Ad Format | Text | | FILTER\_CREATIVE\_STATUS | Ad Creative Status | Text | | FILTER\_CM360\_PLACEMENT\_ID | Media Buy Package | Text | | FILTER\_BROWSER | Device Browser | Text | | FILTER\_DEVICE\_TYPE | Device Category | Text | | FILTER\_BROWSER + FILTER\_DEVICE\_TYPE | Device Type Configuration Id | Text | | FILTER\_COUNTRY | Country | Text | | FILTER\_EXCHANGE | Name | Text | | FILTER\_EXCHANGE\_ID | Ad Exchange Id | Text | | FILTER\_INVENTORY\_SOURCE\_NAME | Name | Text | | FILTER\_INVENTORY\_SOURCE\_ID | Ad Strategy Id | Text | | FILTER\_MEDIA\_PLAN\_NAME | Campaign Name | Text | | FILTER\_BUDGET\_SEGMENT\_BUDGET | Campaign Budget | Number | | FILTER\_BUDGET\_SEGMENT\_END\_DATE | *Not Mapped* | DateTime | | FILTER\_BUDGET\_SEGMENT\_START\_DATE | *Not Mapped* | DateTime | | FILTER\_APP\_URL | Ad Creative Type | Text | | FILTER\_PARTNER\_CURRENCY | Currency | Text | | FILTER\_ADVERTISER\_CURRENCY | Currency | Text | | METRIC\_ACTIVE\_VIEW\_MEASURABLE\_IMPRESSIONS | Idst Std1 Measurable Impressions | Number | | METRIC\_ACTIVE\_VIEW\_VIEWABLE\_IMPRESSIONS | Viewable Impressions | Number | | METRIC\_ACTIVE\_VIEW\_ELIGIBLE\_IMPRESSIONS | Eligible Impressions | Number |