---
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title: Google Analytics for MI Connector
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/googleanalyticsemi/c360-a-googleanalyticsemi-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-googleanalyticsemi-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: c4cd7c8130ed3cb529b9fdb534440cae15e6b7bc89c98268033092ce9b12d169
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![Google Analytics for MI](https://developer.salesforce.com/media/data-cloud-int/icons/GoogleAnalyticsEMI.svg '{"class": "image-icon-lg", "title": "Google Analytics for MI Connector"}') Google Analytics for MI Connector

Google Analytics for Marketing Intelligence (MI) connector retrieves website event and pageview data for your digital campaigns. This data includes metrics such as sessions, users, and bounce rates at both the page and event levels. Use this data to understand website performance, track user engagement, and make data-driven decisions to optimize your marketing strategies.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [Google Analytics for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for Google Analytics](/docs/data/data-cloud-int/guide/c360-a-googleanalyticsemi-fieldmapping.html)