---
schema_version: "1"
id: c6020bc412f1ab74a5a1ce9f834fcf7ae87065e92960699c708b8bd524ea0c7b
title: Set Up a Connection to Google Ads
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/googleadsadaudiences/c360-a-googleadsadaudiences-setup.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-googleadsadaudiences-setup.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 6817984d5e9ca5db1905efdd75b907880f30b21f3251090046ad31788f7934a2
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Set Up a Connection to Google Ads

Create activation targets and activate your Data 360 segments to Google Ads.

**note:** This process is a multi-step solution that can require different roles and permission sets to complete in Data 360 and Google Ads.

1. [Create an advertising account on Google Ads.](https://support.google.com/google-ads/answer/6366720?hl=en)

2. [Set up an external activation platform](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_external_activation_platform.htm&type=5) - Configure platform parameters, authentication details, and required mappings.

3. [Create an external platform activation target in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activation_target.htm&type=5) - Define an activation target by specifying the destination system, data mapping, and scheduling details.

4. When redirected to Google Ads, select the account where you want to activate user segments.
   The authentication method used is OAuth 2.0 with a picklist of accounts where the user has permission. The user must enter the account’s Advertiser ID and the Partner ID.

   **note:** To activate at the partner level, leave the Advertiser field blank.

5. Click **Enable**.

## What's Next
After the connection is active, you can [create your user segments](https://help.salesforce.com/s/articleView?id=data.c360_a_segments.htm&type=5) in Data 360 and [activate them](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activations.htm&type=5) to Google Ads.