--- schema_version: "1" id: 64bfcb52196e1fc5d48e36651222951a16bde53ab3ecfb01364071a829bf25e8 title: Google Ad Manager Field Mapping collection: developer version: current locale: en-us portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/googleadmanagermi/c360-a-googleadmanager-mi-fieldmapping.md canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-googleadmanager-mi-fieldmapping.html source_site: developer.salesforce.com content_type: documentation content_hash: 75d87bac630b41fd9a8a5bd9de9dd70e8dafe5e4fccb257d8d9551465af34f3e products: - Data 360 Integration Guide - Data 360 Developer Documentation --- # Google Ad Manager Field Mapping ## Media Delivery **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | ---------------------------------- | ---------------------------------- | -------- | | DATE_PT | Day | DateTime | | currencyCode | Currency | Text | | ADVERTISER_NAME | Advertiser Name | Text | | ADVERTISER_ID | Advertiser Id | Text | | ADVERTISER_TYPE | Campaign Group | Text | | ORDER_ID | Campaign Id | Text | | ORDER_NAME | Campaign Name | Text | | ORDER_START_DATE_TIME | Campaign Start Date | DateTime | | ORDER_END_DATE_TIME | Campaign End Date | DateTime | | ORDER_AGENCY | Agency Name | Text | | totalBudget | Budgeted Cost Amount | Number | | LINE_ITEM_START_DATE_TIME | Media Buy Start Date | DateTime | | LINE_ITEM_END_DATE_TIME | Media Buy End Date | DateTime | | LINE_ITEM_ID | Media Buy Id | Text | | LINE_ITEM_NAME | Media Buy Name | Text | | LINE_ITEM_TYPE | Media Buy Type | Text | | LINE_ITEM_COMPUTED_STATUS | Media Buy Status | Text | | LINE_ITEM_COST_TYPE | Media Buy Cost Model | Text | | LINE_ITEM_COST_PER_UNIT | Media Buy Position | Text | | LINE_ITEM_LABELS | Media Buy Category | Text | | AD_UNIT_ID | Ad Strategy Id | Text | | AD_UNIT_NAME | Ad Strategy Name | Text | | PLACEMENT_ID | Media Buy Package Id | Text | | PLACEMENT_NAME | Media Buy Package Name | Text | | COUNTRY_CRITERIA_ID | Audience Id | Text | | COUNTRY_NAME | Country | Text | | DEVICE_CATEGORY_NAME | Device Category | Text | | DEVICE_CATEGORY_NAME | Device Type Configuration Id | Text | | CREATIVE_CLICK_THROUGH_URL | Ad Creative Click Url | Text | | CREATIVE_NAME | Ad Name | Text | | CREATIVE_ID | Ad Id | Text | | CREATIVE_TYPE | Ad Format | Text | | VIDEO_VIEWERSHIP_FIRST_QUARTILE | Video Completions 25 | Number | | VIDEO_VIEWERSHIP_THIRD_QUARTILE | Video Completions 75 | Number | | VIDEO_VIEWERSHIP_START | Video Plays | Number | | RICH_MEDIA_EXPANSIONS | Rich Media Expansions | Number | | VIDEO_VIEWERSHIP_MIDPOINT | Video Completions 50 | Number | | VIDEO_INTERACTION_FULL_SCREEN | Full Screen Video Plays | Number | | VIDEO_VIEWERSHIP_COMPLETE | Video Fully Played | Number | | VIDEO_INTERACTION_MUTE | Video Mutes | Number | | VIDEO_INTERACTION_VIDEO_SKIPS | Video Skips | Number | | VIDEO_INTERACTION_UNMUTE | Video Unmutes | Number | | VIDEO_INTERACTION_PAUSE | Video Pauses | Number | | RICH_MEDIA_VIDEO_VIEW_TIME | Video Average Duration | Number | | VIDEO_TRUEVIEW_VIEWS | Video True Views | Number | | VIDEO_INTERACTION_RESUME | Video Resumes | Number | | RICH_MEDIA_BACKUP_IMAGES | Rich Media Backup Images | Number | | RICH_MEDIA_DISPLAY_TIME | Rich Media Display Time | Number | | RICH_MEDIA_EXPANDING_TIME | Rich Media Expansion Time | Number | | RICH_MEDIA_FULL_SCREEN_IMPRESSIONS | Rich Media Full Screen Impressions | Number | | RICH_MEDIA_INTERACTION_IMPRESSIONS | Rich Media Interactive Impressions | Number | | RICH_MEDIA_VIDEO_PLAYES | Rich Media Video Interactions | Number | | RICH_MEDIA_VIDEO_MIDPOINTS | Rich Media Video Midpoints | Number | | RICH_MEDIA_VIDEO_COMPLETES | Rich Media Video Completions | Number | | AD_SERVER_IMPRESSIONS | Impressions | Number | | AD_SERVER_CLICKS | Clicks | Number | | AD_SERVER_ALL_REVENUE | Spend | Number | --- ## Media Conversion **note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5) | API Source Field Name | Displayed Field Name | Type | | -------------------------- | ---------------------------- | -------- | | DATE_PT | Day | DateTime | | currencyCode | Currency | Text | | ADVERTISER_NAME | Advertiser Name | Text | | ADVERTISER_ID | Advertiser Id | Text | | ADVERTISER_TYPE | Campaign Group | Text | | ORDER_ID | Campaign Id | Text | | ORDER_NAME | Campaign Name | Text | | ORDER_START_DATE_TIME | Campaign Start Date | DateTime | | ORDER_END_DATE_TIME | Campaign End Date | DateTime | | ORDER_AGENCY | Agency Name | Text | | totalBudget | Budgeted Cost Amount | Number | | LINE_ITEM_START_DATE_TIME | Media Buy Start Date | DateTime | | LINE_ITEM_END_DATE_TIME | Media Buy End Date | DateTime | | LINE_ITEM_ID | Media Buy Id | Text | | LINE_ITEM_NAME | Media Buy Name | Text | | LINE_ITEM_TYPE | Media Buy Type | Text | | LINE_ITEM_COMPUTED_STATUS | Media Buy Status | Text | | LINE_ITEM_COST_TYPE | Media Buy Cost Model | Text | | LINE_ITEM_COST_PER_UNIT | Media Buy Position | Text | | LINE_ITEM_LABELS | Media Buy Category | Text | | AD_UNIT_ID | Ad Strategy Id | Text | | AD_UNIT_NAME | Ad Strategy Name | Text | | PLACEMENT_ID | Media Buy Package Id | Text | | PLACEMENT_NAME | Media Buy Package Name | Text | | COUNTRY_CRITERIA_ID | Audience Id | Text | | COUNTRY_NAME | Country | Text | | DEVICE_CATEGORY_NAME | Device Category | Text | | DEVICE_CATEGORY_NAME | Device Type Configuration Id | Text | | CREATIVE_CLICK_THROUGH_URL | Ad Creative Click Url | Text | | CREATIVE_NAME | Ad Name | Text | | CREATIVE_ID | Ad Id | Text | | CREATIVE_TYPE | Ad Format | Text | | TOTAL_ACTIVE_VIEW_REVENUE | Revenue | Number |