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title: Criteo Marketing for MI Connector (Beta)
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# ![Criteo Marketing for MI](https://developer.salesforce.com/media/data-cloud-int/icons/CriteoMarketingMI.svg '{"class": "image-icon-lg", "title": "Criteo Marketing for MI Connector"}') Criteo Marketing for MI Connector (Beta)

The Criteo Marketing connector for Marketing Intelligence (MI) retrieves campaign performance data through the Criteo API. Designed for marketers running cross-channel campaigns, it helps you analyze engagement, conversions, and spend across audiences and placements. Metrics include impressions, clicks, conversions, and cost at the campaign level. Gain insights into campaign effectiveness, compare performance across channels, and optimize your marketing strategy to improve ROI.
**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

**note:** This feature is a Beta Service. A customer may opt to try a Beta Service in its sole discretion. Any use of the Beta Service is subject to the applicable Beta Services Terms provided at [Agreements and Terms.](https://www.salesforce.com/company/legal/agreements/) If you have questions or feedback about this Beta Service, contact the Data 360 Connector team at [datacloud-connectors-beta@salesforce.com.](mailto:datacloud-connectors-beta@salesforce.com)

## Connector Setup

Instructions for adding and configuring your connector.

1. [Criteo Marketing for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for Criteo Marketing](/docs/data/data-cloud-int/guide/c360-a-criteomarketingmi-fieldmapping.html)