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title: YouTube Integration
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portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/c360-a-youtube-integration.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-youtube-integration.html
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---
# ![YouTube](https://developer.salesforce.com/docs/media/data-cloud-int/icons/youtube.svg '{"class": "image-icon-lg", "title": "YouTube Integration"}') YouTube Integration

Ingest, connect, and share your data between YouTube and Data 360. Data 360 offers these integrations with YouTube.

## YouTube Connector

YouTube Connector for unstructured data, takes your organization's collection of YouTube videos and brings the videos you select into Data 360,
supplies your Agents (human and AI) with rich video content, and uses this content to give better answers to your customer's questions.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Unstructured
- **Connection Method**: Batch Ingest

**Get Started**: [YouTube Connector](https://developer.salesforce.com/docs/data/data-cloud-int/guide/youtube/c360-a-youtube-connector.md)

## YouTube Ads for MI Connector

YouTube Ads for Marketing Intelligence (MI) connector retrieves video performance and conversion data for your media campaigns. This data includes metrics such as impressions, clicks, views, and conversions at the campaign and ad group levels. Use this data to analyze video engagement, optimize targeting, and make data-driven decisions to improve the performance of your YouTube advertising strategy.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [YouTube Ads for MI Connector](/docs/data/data-cloud-int/guide/c360-a-youtubeadsemi-connector.html)

## YouTube Analytics Connector

Use the YouTube Analytics connector to ingest data into Data 360.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [YouTube Analytics Connector](/docs/data/data-cloud-int/guide/c360-a-youtubeanalytics-connector.html)

## YouTube Insights for MI Connector

YouTube Insights for Marketing Intelligence (MI) connector retrieves video performance and audience engagement data from your YouTube campaigns. This data includes metrics such as views, watch time, clicks, and audience retention. Use this data to analyze video effectiveness, understand viewer behavior, and optimize your video marketing strategy.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [YouTube Insights for MI Connector](/docs/data/data-cloud-int/guide/c360-a-youtube-insights-mi-connector.html)