---
schema_version: "1"
id: 2c829a648d2689da2794a994fc3f53fa7d8317a7d1e50182f28049aa51477b15
title: Meta Integration
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/c360-a-meta-integration.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-meta-integration.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 2922e8c52820f9e4c0197cf2fabe4f89df9df5a708d240765dee51d6e2a6c6a7
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![Meta](https://developer.salesforce.com/docs/media/data-cloud-int/icons/Meta.svg '{"class": "image-icon-lg", "title": "Meta Integration"}') Meta Integration

Ingest, connect, and share your data between Meta and Data 360. Data 360 offers these integrations with Meta.

## About the Integration

In documentation and in-app, integrations can be listed as either Facebook or Meta.

## Facebook

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Facebook Connector](/docs/data/data-cloud-int/guide/c360-a-facebook-connector.html)

## Facebook Page Insights for MI Connector

Facebook Page Insights for Marketing Intelligence (MI) connector retrieves performance data from your connected Facebook Pages using the Meta Insights API, including metrics such as impressions, reach, engagement, and reactions at the page level. Gain visibility into how your content performs across Facebook, identify high-impact posts, and refine your social media strategy with data-driven insights.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Facebook Page Insights for MI Connector](/docs/data/data-cloud-int/guide/c360-a-facebookpageinsights-connector.html)

## Facebook Post Insights for MI Connector

Facebook Post Insights for Marketing Intelligence (MI) connector retrieves performance data from your connected Facebook posts using the Meta Insights API, including metrics such as impressions, reach, engagement, and reactions at the post level. Understand which posts drive the most interaction, compare performance across different types of content, and optimize your publishing strategy with actionable insights.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Facebook Post Insights for MI Connector](/docs/data/data-cloud-int/guide/c360-a-facebookpostinsightsmi-connector.html)

## Meta Ads

Use the Meta Ads connector to ingest data into Data 360.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Meta Ads Connector](/docs/data/data-cloud-int/guide/c360-a-facebookads-connector.html)

## Meta Ads for MI Connector

Meta Ads for Marketing Intelligence (MI) connector retrieves campaign performance data from Meta’s advertising platforms, including Facebook, Instagram, Messenger, and Audience Network. This data includes metrics such as impressions, clicks, cost, conversions, and audience engagement across ad sets and creatives. Use this data to evaluate campaign effectiveness, improve targeting strategies, and optimize your advertising across Meta-owned channels.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Meta Ads for MI Connector](/docs/data/data-cloud-int/guide/c360-a-metaadsmi-connector.html)

## Meta Activation Connector

Create activation targets and activate your Data 360 segments to Meta Ads Manager for targeted advertising.

- **Available with add-on license**: Ad Audiences
- **Release Status**: GA
- **Data Flow**: Data Out
- **Data Type**: Structured
- **Connection Method**: Incremental, Direct API

**Get Started**: [Meta Activation Connector](/docs/data/data-cloud-int/guide/c360-a-metaadaudiences-connector.html)

## See Also

- [_Salesforce Help_: Create an External Platform Activation Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activation_target.htm&type=5)
- [_Salesforce Help_: Create a Meta Ads Data Stream for Segment Intelligence](https://help.salesforce.com/s/articleView?id=data.c360_a_segintel_create_meta_ads_datastream.htm&type=5)
- [_Salesforce Help_: Define How Meta Ads Converts Third-Party Data](https://help.salesforce.com/s/articleView?id=data.c360_a_segintel_meta_ads_convert_metric.htm&type=5)
- [_Salesforce Help_: Requirements for External Activation Targets](https://help.salesforce.com/s/articleView?id=data.c360_a_requirements_for_external_activation_targets.htm&type=5)