---
schema_version: "1"
id: a491980c5ac1cb98b09f70916d59b2b4a1fa225009663f0874afbae07a6431fe
title: Amazon Integration
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/c360-a-amazon-integration.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-amazon-integration.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 20e32430406e598a0a2185fa0abc2b3dc5dad2bd2b09e54e2089250ed2dd1dbf
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![Amazon](https://developer.salesforce.com/docs/media/data-cloud-int/icons/Amazon.svg '{"class": "image-icon-lg", "title": "Amazon Integration"}') Amazon Integration

Ingest, connect, and share your data between Amazon and Data 360. Data 360 offers these integrations with Amazon.

## About the Integration

In documentation and in-app, integrations can be listed as either Amazon or AWS.

## Amazon (AWS) Athena Connector

Use the AWS Athena connector to ingest data into Data 360.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Amazon (AWS) Athena Connector](/docs/data/data-cloud-int/guide/c360-a-awsathena-connector.html)

## Amazon (AWS) Aurora PostgreSQL

Ingest data into and access data from Data 360 with the AWS Aurora PostgreSQL connector. Tap into web, mobile, and geospatial data, and map it to the Data 360 standard data model objects (DMO) to unify data across all your connected sources.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [AWS Aurora PostgreSQL Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdsaurorapostgres-connector.html)

## Amazon (AWS) RDS MariaDB

Ingest data into and access data from Data 360 with the AWS RDS MariaDB connector.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [AWS RDS MariaDB Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdsmariadb-connector.html)

## Amazon (AWS) RDS MySQL

Ingest data into and access data from Data 360 with the AWS RDS MySQL connector.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [AWS RDS MySQL Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdsmysql-connector.html)

## Amazon (AWS) RDS Oracle

Ingest data into and access data from Data 360 with the AWS RDS Oracle connector.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Amazon (AWS) RDS Oracle Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdsoracle-connector.html)

## Amazon (AWS) RDS PostgreSQL

Ingest data into and access data from Data 360 with the AWS RDS PostgreSQL connector. Tap into web, mobile, and geospatial data, and map it to the Data 360 standard data model objects (DMO) to unify data across all your connected sources.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [AWS RDS PostgreSQL Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdspostgres-connector.html)

## Amazon (AWS) RDS SQL Server

Ingest data into and access data from Data 360 with the AWS RDS SQL Server connector.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [AWS RDS SQL Server Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdssqlserver-connector.html)

## Amazon Ads Activation Connector

Create activation targets and activate your Data 360 segments to Amazon Ads for targeted advertising. This integration supports activating your segments to Amazon demand side platform (DSP) and Amazon Marketing Cloud (AMC).

- **Available with add-on license**: Ad Audiences
- **Release Status**: GA
- **Data Flow**: Data Out
- **Data Type**: Structured
- **Connection Method**: Incremental, Direct API

**Get Started**: [Amazon Ads Activation Connector](/docs/data/data-cloud-int/guide/c360-a-amazonadsadaudiences-connector.html)

## Amazon Ads for MI Connector

Amazon Ads for Marketing Intelligence (MI) connector retrieves delivery and conversion data for your Amazon campaigns, including impressions, clicks, and attributed conversions at the campaign and ad group level. Gain insights into campaign performance, optimize audience targeting, and refine your advertising strategy with data-driven decisions.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Amazon Ads for MI Connector](/docs/data/data-cloud-int/guide/c360-a-amazonadsemi-connector.html)

## Amazon Aurora MySQL

Ingest data into and access data from Data 360 with the AWS Aurora MySQL connector.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [AWS Aurora MySQL Connector](/docs/data/data-cloud-int/guide/c360-a-awsrdsauroramysql-connector.html)

## Amazon DSP for MI Connector

Amazon Demand-Side Platform (DSP) for Marketing Intelligence (MI) connector retrieves campaign performance and conversion data, including impressions, clicks, video views, and conversions. Leverage Amazon’s first-party data for advanced audience targeting and optimized ad strategies.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest

**Get Started**: [Amazon DSP for MI Connector](/docs/data/data-cloud-int/guide/c360-a-amazondspemi-connector.html)

## Amazon DynamoDB

Use the AWS DynamoDB connector to ingest data into Data 360.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [Amazon DynamoDB Connector](/docs/data/data-cloud-int/guide/c360-a-awsdynamodb-connector.html)

## Amazon Kafka

Use the Amazon Kafka connector to map your Amazon Managed Streaming Kafka Data Streams to the Data 360 standard data model objects (DMOs) to unify data across all your connected sources. You can ingest event and profile data.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Streaming Ingest

**Get Started**: [Amazon Kafka Connector](/docs/data/data-cloud-int/guide/c360-a-amazonkafka-connector.html)

## Amazon Kinesis

Use the Amazon Kinesis connector to map your AWS Kinesis Data Streams to the Data 360 standard data model objects (DMO) to unify data across all your connected sources. You can ingest event and profile data.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Streaming Ingest

**Get Started**: [Amazon Kinesis Connector](/docs/data/data-cloud-int/guide/c360-a-awskinesisds-connector.html)

## Amazon Marketplace

Use the Amazon Marketplace connector to ingest data into Data 360.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy

**Get Started**: [Amazon Marketplace Connector](/docs/data/data-cloud-int/guide/c360-a-amazonmarketplace-connector.html)

## Amazon Redshift

Use the Amazon Redshift connector to ingest data into Data 360.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Zero Copy (Query Fed)

**Get Started**: [Amazon Redshift Connector](/docs/data/data-cloud-int/guide/c360-a-redshift-connector.html)

## Amazon S3 Connector

You can retrieve customer, user-defined, or unstructured data objects from an AWS S3 bucket with Amazon S3 Storage Connector. Data 360 reads from your S3 bucket and automatically retrieves future data sets from the directory according to the defined schedule. For unstructured data, records are imported by way of file notifications.

- **Release Status**: GA
- **Data Flow**: Bidirectional
- **Data Type**: Structured, Unstructured
- **Connection Method**: Batch Ingest

**Get Started**: [Amazon S3 Connector](/docs/data/data-cloud-int/guide/c360-a-awss3-connector.html)

## AWS Databricks

Use the Databricks connectors to ingest data into Data 360 or run federated queries on Data 360 using Lakehouse Federation.

- **Release Status**: Beta
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Batch Ingest, Zero Copy (Query Fed)

**Get Started**: [Databricks Connector](/docs/data/data-cloud-int/guide/c360-a-databricks-connector.html)

## AWS Glue Data Catalog

Use the Glue Data Catalog connectors to federate data into Data 360 using file federation.

- **Release Status**: GA
- **Data Flow**: Data In
- **Data Type**: Structured
- **Connection Method**: Zero Copy (File Fed)

**Get Started**: [AWS Glue Data Catalog Connector](/docs/data/data-cloud-int/guide/c360-a-awsglue-connector.html)

## See Also

- [_Salesforce Help_: Add a Private Connect Network Route for Amazon MSK](https://help.salesforce.com/s/articleView?id=data.c360_a_kinesis_vpc_endpoints.htm&type=5)
- [_Salesforce Help_: Amazon Ads and Amazon Marketing Cloud Insights in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_kinesis_vpc_endpoints.htm&type=5)
- [_Salesforce Help_: Create an External Platform Activation Target](https://help.salesforce.com/s/articleView?id=data.c360_a_kinesis_vpc_endpoints.htm&type=5)
- [_Salesforce Help_: Find Data 360 Segments in File Storage Platforms](https://help.salesforce.com/s/articleView?id=data.c360_a_find_segments_in_cloud_file_storage.htm&type=5)
- [_Salesforce Help_: Requirements for External Activation Targets](https://help.salesforce.com/s/articleView?id=data.c360_a_find_segments_in_cloud_file_storage.htm&type=5)
- [_Salesforce Help_: Share Data with Amazon Redshift](https://help.salesforce.com/s/articleView?id=data.c360_a_access_data_from_redshift.htm&type=5)
- [_Salesforce Help_: Use Amazon SageMaker Models](https://help.salesforce.com/s/articleView?id=data.c360_a_use_aws_sagemaker_models.htm&type=5)
- [_Salesforce Help_: VPC Interface Endpoints for Amazon Kinesis Connections](https://help.salesforce.com/s/articleView?id=data.c360_a_kinesis_vpc_endpoints.htm&type=5)
