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title: Microsoft Advertising for MI Connector
collection: developer
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/bingadsemi/c360-a-bingadsemi-connector.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-bingadsemi-connector.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 0cdd338273782be63fb749f3e693964820d874bc1e9ee1c03c086c71054ea5b6
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# ![Microsoft Advertising for MI](https://developer.salesforce.com/media/data-cloud-int/icons/BingAdsEMI.svg '{"class": "image-icon-lg", "title": "Microsoft Advertising for MI Connector"}') Microsoft Advertising for MI Connector

Microsoft Ads for Marketing Intelligence (MI) connector retrieves delivery and performance data for your media campaigns. This data includes metrics such as impressions, clicks, cost-per-click (CPC), and conversions at the campaign and ad group levels. Analyze campaign performance, target search audiences effectively, and make data-driven decisions to improve your Microsoft Advertising advertising strategy.

**note:** Not available in Government Cloud. See [Data 360 edition availability](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US&type=5).

## Data Type(s)

- Structured

## Data Direction

The direction of available connection methods.

### Data In

Create a connection for ingesting data from external systems.

Supported connection method(s):

- Batch

## What’s New

This connector is now GA.

## Connector Setup

Instructions for adding and configuring your connector.

1. [Microsoft Advertising for MI Connector](https://help.salesforce.com/s/articleView?id=mc_mi_pipelines_api_connectors.htm)

## Field Mapping

[Field Mapping for Microsoft Ads](/docs/data/data-cloud-int/guide/c360-a-bingadsemi-fieldmapping.html)