---
schema_version: "1"
id: 1cf39a6ffabdb81b37053e6adff6abfdcc5c5b81d76eb3e20c59371dc998059a
title: Amazon Ads Field Mappings
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-int/guides/amazonadsemi/c360-a-amazonadsemi-fieldmapping.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-int/guide/c360-a-amazonadsemi-fieldmapping.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: c62894daa8ae7eb14f35f1b9c5d79717bee4926dc69fec13e1289650e0944392
products:
  - Data 360 Integration Guide
  - Data 360 Developer Documentation
---
# Amazon Ads Field Mappings

## Media Delivery

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                                                         | Displayed Field Name | Type     |
| ----------------------------------------------------------------------------- | -------------------- | -------- |
| Account Id                                                                    | Advertiser Id        | Text     |
| Account Name                                                                  | Advertiser Name      | Text     |
| Profile ID                                                                    | Profile ID           | Text     |
| costType                                                                      | Media Buy Cost Model | Text     |
| adGroupId                                                                     | Media Buy Id         | Text     |
| adGroupName                                                                   | Media Buy Name       | Text     |
| adId                                                                          | Ad Id                | Text     |
| adStatus                                                                      | Ad Creative Status   | Text     |
| asin-sku                                                                      | Product Key          | Text     |
| campaignBudget                                                                | Campaign Budget      | Number   |
| campaignId                                                                    | Campaign Id          | Text     |
| campaignName                                                                  | Campaign Name        | Text     |
| campaignStatus                                                                | Campaign Status      | Text     |
| campaignBudgetType                                                            | Campaign Type        | Text     |
| Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Television | Campaign Group       | Text     |
| currencyCode                                                                  | Currency             | Text     |
| date_id                                                                       | Date                 | DateTime |
| siteName                                                                      | Site Name            | Text     |
| clicks                                                                        | Clicks               | Number   |
| cost                                                                          | Spend                | Number   |
| impressions                                                                   | Impressions          | Number   |
| viewableImpressions                                                           | viewableImpressions  | Number   |
| videoCompleteViews                                                            | Video Fully Played   | Number   |
| video5SecondViews                                                             | Video Views          | Number   |
| videoFirstQuartileViews                                                       | Video Completions 25 | Number   |
| videoMidpointViews                                                            | Video Completions 50 | Number   |
| videoThirdQuartileViews                                                       | Video Completions 75 | Number   |
| videoUnmutes                                                                  | Video Unmutes        | Number   |

---

## Media Conversion

**note:** Unmapped fields can be manually assigned by selecting Custom in the Mapping section. [Learn more](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_pipelines_api_connectors.htm&type=5)

| API Source Field Name                                                         | Displayed Field Name        | Type     |
| ----------------------------------------------------------------------------- | --------------------------- | -------- |
| Account Id                                                                    | Advertiser Id               | Text     |
| Account Name                                                                  | Advertiser Name             | Text     |
| Profile ID                                                                    | Profile ID                  | Text     |
| costType                                                                      | Media Buy Cost Model        | Text     |
| adGroupId                                                                     | Media Buy Id                | Text     |
| adGroupName                                                                   | Media Buy Name              | Text     |
| adId                                                                          | Ad Id                       | Text     |
| adStatus                                                                      | Ad Creative Status          | Text     |
| asin-sku                                                                      | Product Key                 | Text     |
| campaignBudget                                                                | Campaign Budget             | Number   |
| campaignId                                                                    | Campaign Id                 | Text     |
| campaignName                                                                  | Campaign Name               | Text     |
| campaignStatus                                                                | Campaign Status             | Text     |
| campaignBudgetType                                                            | Campaign Type               | Text     |
| Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Television | Campaign Group              | Text     |
| currencyCode                                                                  | Currency                    | Text     |
| date_id                                                                       | Date                        | DateTime |
| siteName                                                                      | Site Name                   | Text     |
| conversion Tag Name                                                           | conversion Tag Name         | Text     |
| Conversion Tag Category                                                       | Conversion Tag Category     | Text     |
| Post Click Conversions                                                        | Post Click Conversions      | Number   |
| Total Conversions                                                             | Conversions                 | Number   |
| Revenue                                                                       | Revenue                     | Number   |
| Post Click Revenue                                                            | Post Click Revenue          | Number   |
| Post Impression Conversions                                                   | Post Impression Conversions | Number   |
| Post Impression Revenue                                                       | Post Impression Revenue     | Number   |