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Adobe Analytics Connector Objects

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Objects Supported

Name Description
CalculatedMetrics Query the available calculated metrics in AdobeAnalytics.
CollectionSuites Query the available collection suites in AdobeAnalytics.
Dimensions Query the available dimensions in AdobeAnalytics.
KeyMetrics View the total number of page views. Data is shown over a defined period of time (last 30 days by default).
LastTouchChannel View the most recent marketing channels visitors match with during their engagement period (last 30 days by default).
LastTouchChannelDetail View details about the most recent marketing channels visitors match with during their engagement period (last 30 days by default).
Metrics Query the available metrics in AdobeAnalytics.
Orders View the total number of purchase events. Data is shown over a defined period of time (last 30 days by default).
PageOccurrences View the number of times a specific page was loaded or interacted with over a defined period of time (last 30 days by default).
Pages Identify the most popular and least popular pages over a defined period of time (last 30 days by default).
PageViews View the total number of page views. Data is shown over a defined period of time (last 30 days by default).
Products View the number of orders by product. Data is shown over a period of time (last 30 days by default).
Revenue View the monetary amount of all products purchased within all orders. Data is shown over a defined period of time (last 30 days by default).
Segments Query the available segments in AdobeAnalytics.
SiteSections View the most popular or highest performing sections of your site over a defined period of time (last 30 days by default).
TrackingCode View the links that were most successful in driving traffic to your site over a defined period of time (last 30 days by default).
Units View the total number of units purchased within all orders. Data is shown over a defined period of time (last 30 days by default).
UniversalReport Retrieves data for all the available dimensions and metrics.
Users Query the available users in AdobeAnalytics.
Visitors View the total number of unique visitors. Data is shown over a defined period of time (last 30 days by default).
Visits View the total number of visits. Data is shown over a defined period of time (last 30 days by default).

CalculatedMetrics

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No Unique identifier of the calculated metric.
Name String False No The name of the calculated metric.
ReportSuiteName String False No The name of the report suite the calculated metric is in.
Description String False No A description for the calculated metric.
Created Datetime False No The datetime the calculated metric was created.
Modified Datetime False No The datetime the calculated metric was modified.
Type String False No The type of the calculated metric. For example int, decimal, percentage etc.
OwnerId String False No Unique identifier of the user that created the calculated metric.
OwnerName String False No Name of the user that created the calculated metric.
Category String False No The category of the calculated metric.
SiteTitle String False No The title of the site.
Polarity String False No Takes two value: positive and negative. Determines if it's positive or not if the metric increases.
Precision Integer False No The precision of the calculated metric.
Template String False No Additional attribute used to identify templates when IncludeType=templates.
IncludeType String False Yes By default, responses without this parameter include only calculated metrics owned by the user. The following values are possible: 1) all: Returns all calculated metrics linked to this company. 2) shared: Returns calculated metrics shared with the user. 3) templates: Returns all calculated metric templates.

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CollectionSuites

Name Type ReadOnly References FilterOnly Description
Rsid [KEY] String False No Unique identifier of the collection suite.
Name String False No The name of the collection suite.
ParentRsid String False No Unique identifier of the parent of this collection suite.
Currency String False No Default currency used in this collection suite.
Type String False No The type of the collection suite. For example, report suite.
Timezone String False No The timezone of the collection suite.

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Dimensions

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No Unique identifier of the dimension.
RSID String False CollectionSuites.Rsid No Unique identifier of the report suite the dimension is in.
Title String False No The title of the dimension.
Name String False No The name of the dimension.
Type String False No The type of the dimension. For example string, int, enum etc.
Description String False No A description of the dimension.
Category String False No The category of the dimension.
Pathable Boolean False No Whether or not the dimension is pathable.
Segmentable Boolean False No Whether or not the dimension is segmentable.
ReportType String False No The type of the reports in which this dimension is valid.
Support String False No The type of the reports in which this dimension is supported.

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KeyMetrics

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metrics occurred.
PageViews Int False No The number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports.
Visits Int False No The number of sessions across all visitors on the site.
UniqueVisitors Int False No The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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LastTouchChannel

Name Type ReadOnly References FilterOnly Description
LastTouchChannel String False No The most recent marketing channel a visitor matches with during that visitor’s engagement period.
UniqueVisitors Int False No The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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LastTouchChannelDetail

Name Type ReadOnly References FilterOnly Description
LastTouchChannelDetail String False No The details around the most recent marketing channel a visitor matches with during that visitor’s engagement period.
UniqueVisitors Int False No The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Metrics

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No Unique identifier of the metric.
RSID String False CollectionSuites.Rsid No Unique identifier of the report suite the metric is in.
Title String False No The title of the metric.
Name String False No The name of the metric.
Type String False No The type of the metric, for example int, percent, currency etc.
Description String False No A description for the metric.
Category String False No The category of the metric.
Calculated Boolean False No Whether or not this metric is calculated metric.
Segmentable Boolean False No Whether or not this metric is segmentable.
Polarity String False No Takes two value: positive and negative. Determines if it's positive or not if the metric increases.
Precision Integer False No The precision of the metric.

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Orders

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metric occurred.
Orders Int False No The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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PageOccurrences

Name Type ReadOnly References FilterOnly Description
Page String False No The names of pages on your site.
Occurrences Double False No The number of hits where a given dimension was set or persisted.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Pages

Name Type ReadOnly References FilterOnly Description
Page String False No The names of pages on your site.
PageViews Int False No Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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PageViews

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metric occurred.
PageViews Int False No Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Products

Name Type ReadOnly References FilterOnly Description
Product String False No The name of the product in the hit.
Orders Int False No The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Revenue

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metric occurred.
Revenue Decimal False No The monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to revenue.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Segments

Name Type ReadOnly References FilterOnly Description
Id [KEY] String False No Unique identifier of the segment.
Name String False No The name of the segment.
ReportSuiteName String False No The name of the report suite the segment was created in.
Description String False No A description for the segment.
Created Datetime False No The datetime the segment was created.
Modified Datetime False No The datetime the segment was last modified.
OwnerId String False No The unique identifier of the user that created the segment.
OwnerName String False No The name of the user that created the segment.
Version String False No The version of the segment.
Type String False No A comma-separated list of segment types. Allowed values are: shared,templates,curatedItem .
SiteTitle String False No The title of the site.

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SiteSections

Name Type ReadOnly References FilterOnly Description
SiteSection String False No The names of site sections on your site.
Visits Int False No The number of sessions across all visitors on the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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TrackingCode

Name Type ReadOnly References FilterOnly Description
TrackingCode String False No The names of tracking codes on your site.
Visits Int False No The number of sessions across all visitors on the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Units

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metric occurred.
Units Int False No The total number of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to the number of products purchased.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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UniversalReport

Name Type ReadOnly References FilterOnly Description
Date Date False No The 'Date' dimension.
Time Spent on Page - Bucketed String False No The amount of time a visitor spends on the page. The amount of time is categorized into different time ranges or
Bot Name String False No Shows the names of the bots detected or custom bot rules supplied.
Browser String False No Shows the name and version of the browser used to access the site.
Browser Height - Granular String False No Categorizes site visitors based on the height of their browser window.
Browser Height - Bucketed String False No Shows the height of the browser window, classified in groups of 100 pixels.
Browser Type String False No Shows the name of browser providers used to access the site (such as Google and Apple).
Browser Width - Granular String False No Shows the width of the browser window, classified in groups of 100 pixels.
Browser Width - Bucketed String False No Shows the width of the browser window, classified in groups of 100 pixels. This can help you optimize content for viewing.
Tracking Code String False No The 'Tracking Code' dimension.
Category String False No The product category of the hit. If your implementation uses the 'products' variable, this can help you see metrics about the product category, such as top sellers or most viewed.
ClickMap Action (Legacy) String False No Identifies the type of click that a visitor made on a specific element of a web page.
ClickMap Action Type (Legacy) String False No The 'ClickMap Action Type (Legacy)' dimension.
ClickMap Context (Legacy) String False No The 'ClickMap Context (Legacy)' dimension.
ClickMap Context Type (Legacy) String False No The 'ClickMap Context Type (Legacy)' dimension.
ClickMap Source ID (Legacy) String False No The 'ClickMap Source ID (Legacy)' dimension.
ClickMap Tag (Legacy) String False No The 'ClickMap Tag (Legacy)' dimension.
Code Version String False No The 'Code Version' dimension.
Color Depth String False No The number of colors that a screen supports
Connection Type String False No The method used by a visitor to connect to the internet, such as a wired or wireless connection. This can help you know how to optimize site content based on visitors' connection speeds.
Cookie Support String False No Whether a visitor's browser supports cookies for a given hit. This can help you determine the ratio of visitors who use browsers that support cookies, and those who intentionally disable them.
Currency String False No The 'Currency' dimension.
Currency Factor String False No The 'Currency Factor' dimension.
Currency Rate String False No The 'Currency Rate' dimension.
Custom Hit Time UTC String False No The 'Custom Hit Time UTC' dimension.
Customer Loyalty String False No The degree to which visitors consistently engage with and return to the site over time. This can help you understand how the site affects purchasing behavior.
Customer Perspective String False No The 'Customer Perspective' dimension.
Custom Link String False No Shows the names of custom links on your site. This can help you understand the types of links visitors most often click.
Custom Visitor ID String False No The 'Custom Visitor ID' dimension.
Daily Unique Customers String False No The number of unique visitors per day.
Hour String False No The hour that a given metric occurred (rounded down). This can help you see metrics over time in trended reports.
Minute String False No The minute that a given metric occurred (rounded down). This can help you see metrics over time in trended reports.
Month String False No The month that a given metric occurred. This can help you see metrics over time in trended reports.
Quarter String False No The quarter that a given metric occurred. This can help you see metrics over time in trended reports.
Week String False No The week that a given metric occurred. This can help you see metrics over time in trended reports.
Year String False No The year that a given metric occurred.
Days Before First Purchase String False No The number of days between a user's first visit to a website and their first purchase.
Days Since Last Purchase String False No The number of days between a visitor's current visit and their most recent purchase. This can help you understand visitor behavior after making a purchase on the site.
Days Since Last Visit String False No The number of days between a visitor's current visit and their most recent visit. This can help you understand visitor behavior after visiting the site.
Domains String False No Access points that visitors use to access the internet.
Download Link String False No The names of download links on the site. This can help you understand things like which files are downloaded most frequently and whether visitors download different file types if offered.
Duplicate Purchase String False No The 'Duplicate Purchase' dimension.
Entry Page String False No The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions.
Visit Start Page String False No The 'Visit Start Page' dimension.
Entry Page Original String False No The first page viewed by a visitor when they enter the site.
Entry Custom Insight 1 String False No The 'Entry Custom Insight 1' dimension.
Entry Custom Insight 2 String False No The 'Entry Custom Insight 2' dimension.
Entry Custom Insight 3 String False No The 'Entry Custom Insight 3' dimension.
Entry Custom Insight 4 String False No The 'Entry Custom Insight 4' dimension.
Entry Custom Insight 5 String False No The 'Entry Custom Insight 5' dimension.
Entry Server String False No The 'Entry Server' dimension.
Entry Site Section String False No Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections.
Internal Campaign String False No The 'Internal Campaign' dimension.
Internal Search Terms String False No The 'Internal Search Terms' dimension.
Exit Link String False No The names of links that leads visitors away from the site. This can help you understand which links are most popular that point to domains outside of your site.
Exit Page String False No The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions.
Exit Server String False No The 'Exit Server' dimension.
Exit Site Section String False No Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections.
Domain String False No The 'Domain' dimension.
First Touch Channel String False No The first marketing channel a visitor matches with during their engagement period. This can help you understand which marketing channels drive initial traffic to the site.
First Touch Channel Detail String False No The first marketing channel a visitor matches with during their engagement period. This can help you understand what contributed to the hit matching a marketing channel.
Cities String False No The geographic location of a visitor at the city level.
Geo Segmentation Cities String False No The 'Geo Segmentation Cities' dimension.
Countries String False No The geographic location of a visitor at the country level.
US DMA String False No The geographic location of a visitor at the Designated Market Area (DMA) level.
Geo Latitude String False No The 'Geo Latitude' dimension.
Geo Longitude String False No The 'Geo Longitude' dimension.
Regions String False No The geographic location of a visitor at the region level.
Geo Zip String False No The 'Geo Zip' dimension.
Hit Datetime String False No The date and time of a visitor's interaction with the site.
Hit Date Time Offset String False No The 'Hit Date Time Offset' dimension.
Hit Depth String False No How far into a visit a given hit is. This can help you understand how long it takes for visitors to perform actions on the site.
Hit Time UTC String False No The 'Hit Time UTC' dimension.
First Hit Time UTC String False No The 'First Hit Time UTC' dimension.
Hit Type String False No Shows whether a mobile app was in the foreground or background when the hit was sent to Adobe data collection servers.
Home Page String False No The 'Home Page' dimension.
IP Address String False No The 'IP Address' dimension.
IP Address 2 String False No The 'IP Address 2' dimension.
Java Enabled String False No Determines if a visitor's browser at the time of a visit has Java enabled. This is helpful if you want to introduce Java-based functionality on the site but you aren't sure how many visitors already have Java enabled.
Javascript Support String False No The 'Javascript Support' dimension.
Javascript Version String False No The 'Javascript Version' dimension.
Language String False No A visitor's preferred language as defined in the browser. This can aid in localization efforts by helping you understand the languages most preferred by visitors.
Last Touch Channel String False No The most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand which marketing channels drive traffic to your site that result in conversions.
Last Touch Channel Detail String False No Details about the most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand what contributed to the hit matching a marketing channel.
Latitude String False No The 'Latitude' dimension.
Visitor State String False No The 'Visitor State' dimension.
Longitude String False No The 'Longitude' dimension.
Marketing Channel String False No The most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand which marketing channels drive traffic to your site that result in conversions. This functions identically to the 'Last Touch Channel.'
Marketing Channel Detail String False No Details about the most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand what contributed to the hit matching a marketing channel. This functions identically to the 'Last Touch Channel Detail.'
Experience Cloud Visitor ID String False No The 'Experience Cloud Visitor ID' dimension.
Mobile Audio Support String False No The file formats the device can play.
Mobile Max Bookmark Length String False No The maximum number of bytes that the mobile device supports in bookmarked URLs. Recent devices typically do not have a limit.
Mobile Carrier String False No The telecommunications company that provides cellular network connectivity to a mobile device.
Mobile Color Depth String False No The color depth of the mobile device, in bits.
Mobile Cookie Support String False No The ability of a mobile device to store and manage browser cookies.
Mobile Device String False No The model of the mobile device used to access the site.
Mobile Device Number String False No Shows if the mobile device transmits its number.
Mobile Device Type String False No The type of mobile device used to access the site (such as phone, tablet, or television).
Mobile DRM String False No The type of DRM the mobile device supports.
Mobile Max Email Length String False No The maximum number of bytes that the mobile device supports in an email. Recent devices typically do not have a limit.
Mobile Image Support String False No The ability of mobile devices that access the site to display and render images on the site.
Mobile Information Services String False No The types of news services supported by the device. Recent devices typically do not report this information.
Mobile Java VM String False No The versions of Java that the device supports.
Mobile Mail Decoration String False No Determines if the device supports Decomail, a feature once popular on Japanese devices.
Mobile Manufacturer String False No The manufacturer of the mobile device used to access the site (such as Apple or Samsung).
Mobile Net Protocols String False No The communication protocols used by mobile devices to access the site (such as Edge, GPRS, UMTS, and LTE).
Mobile Operating System (deprecated) String False No This dimension is deprecated. Use 'Operating system' instead.
Mobile Push To Talk String False No Determines if the device supports PTT (Push to talk), which allows the mobile device to behave similar to a two-way radio. Recent devices typically do not report this feature.
Mobile Screen Height String False No The height of the screen, in pixels.
Mobile Screen Size String False No The full dimensions of the mobile device, in pixels.
Mobile Screen Width String False No The width of the screen, in pixels.
Mobile Max Browser URL Length String False No The maximum number of characters that can be included in the site URL when accessed from a mobile browser.
Mobile Video Support String False No The video file formats and codecs that the mobile device supports.
Monitor Resolution String False No The height and width of the active display in pixels. This can help you prioritize content to make it visible to users without scrolling.
Monthly Unique Customers String False No The number of unique visitors per month.
New Visit String False No The 'New Visit' dimension.
Next Page String False No The 'Next Page' dimension.
Operating Systems String False No Provides data on the various desktop and mobile operating systems used by visitors to the site (includes operating system versions). This can help you understand which operating systems are most common if you have features that are supported only on certain operating systems.
Operating System Types String False No Provides data on the various desktop and mobile operating systems used by visitors to the site, regardless of the operating system version. This can help you understand which operating systems are most common if you have features that are supported only on certain operating systems.
Tracking Opt-out Reason String False No This dimension acts as a preview to show you data that would be excluded if you enabled Privacy Settings. This can help you determine if your implementation would be negatively impacted if you enabled Privacy Settings under Report Suite Settings.
Page String False No The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions.
Page Event (Link Tracking) String False No The 'Page Event (Link Tracking)' dimension.
Page Event Media (Link Tracking) String False No The 'Page Event Media (Link Tracking)' dimension.
Page Event Var1 (Link Tracking) String False No The 'Page Event Var1 (Link Tracking)' dimension.
Page Event Var2 (Link Tracking) String False No The 'Page Event Var2 (Link Tracking)' dimension.
Page Event Var3 (Link Tracking) String False No The 'Page Event Var3 (Link Tracking)' dimension.
Page Name No URL String False No The 'Page Name No URL' dimension.
Pages Not Found String False No Shows URLs that contained an error. This can help you lower the number of errors that visitor get on your site.
Time Spent on Page - Granular String False No The amount of time a visitor spends on the page. This can help you understand how long visitors interact with a given metric on the site.
Page Type Error String False No The 'Page Type Error' dimension.
Page URL String False No The URLs on the site.
Original Entry Page URL String False No The 'Original Entry Page URL' dimension.
Visit Start Page URL String False No The 'Visit Start Page URL' dimension.
Paid Search String False No Compares any metric between paid search and natural search. All other hits outside search engines are omitted. This can help you understand how your paid search efforts compare with organic search.
Partner Plugins lea String False No The 'Partner Plugins lea' dimension.
Visit Depth String False No The 'Visit Depth' dimension.
Persistent Cookie Support String False No Shows if the hit used a visitor identifier that originated from a persistent source. The most common persistent source is from a cookie, but it can also use mobile headers and other sources.
Plugin Support String False No The 'Plugin Support' dimension.
Pre Loaded String False No The 'Pre Loaded' dimension.
Previous Page String False No The 'Previous Page' dimension.
Product String False No Shows the name of the product in the hit. If your implementation uses the products variable, it can help you understand metrics about your products, such as top sellers or most viewed.
Custom Insight 1 String False No The 'Custom Insight 1' dimension.
Custom Insight 2 String False No The 'Custom Insight 2' dimension.
Custom Insight 3 String False No The 'Custom Insight 3' dimension.
Custom Insight 4 String False No The 'Custom Insight 4' dimension.
Custom Insight 5 String False No The 'Custom Insight 5' dimension.
Purchase ID String False No The 'Purchase ID' dimension.
Quarterly Unique Customers String False No The number of unique visitors per quarter.
Referrer String False No The website or source that a visitor used to arrive at the site. This can help you understand which specific URLs drive the most traffic to your site.
Original Referrer String False No The 'Original Referrer' dimension.
Referrer Type String False No The generic channels that a visitor used to arrive at the site (such as a search engine or another website).
Original Referrer Type String False No The 'Original Referrer Type' dimension.
Referrer Type (Visit) String False No The 'Referrer Type (Visit)' dimension.
Referrer (Visit) String False No The 'Referrer (Visit)' dimension.
Referring Domain String False No The domain of the website that a visitor used to arrive at the site. This can help you understand which third-party sites drive the most traffic to yours.
Original Referring Domain String False No The 'Original Referring Domain' dimension.
Referring Domain (Visit) String False No The 'Referring Domain (Visit)' dimension.
Return Frequency String False No Shows the time between visits from returning visitors. When a visitor returns to your site, it looks at the previous visit's timing and categorizes the current hit accordingly. This can help you gauge your site's appeal and track the impact of your content and promotions over time.
Report Suite ID String False No The 'Report Suite ID' dimension.
Search Engine String False No The search engine used to arrive at the site through a paid or natural (unpaid) search link.
Search Keyword String False No The words or phrases used when entering the site through a paid or natural (unpaid) search link.
Search Keyword (Visit) String False No The 'Search Keyword (Visit)' dimension.
Search Engine - Natural String False No The search engine used when entering the site through an natural (unpaid) search link.
Search Keyword - Natural String False No The words or phrases used when entering the site through a natural (unpaid) search link.
All Search Page Rank String False No The page of search results a visitor clicked through to your site. For example, if your site appears on the second page of a search engine's search results, the dimension item for this variable is
Search Engine - Paid String False No The search engine used when entering the site through a paid search link.
Search Keyword - Paid String False No The words or phrases used when entering the site through a paid search link.
Search Engine (Visit) String False No The 'Search Engine (Visit)' dimension.
Server String False No The 'Server' dimension.
Service String False No The 'Service' dimension.
Single Page Visits String False No Occurrences when visitors leave the site after viewing only a single page.
Site Section String False No Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections.
Time Spent per Visit - Granular String False No The 'Time Spent per Visit - Granular' dimension.
SSL Hit String False No The 'SSL Hit' dimension.
Start New Visit String False No The 'Start New Visit' dimension.
US States String False No The 'US States' dimension.
AM/PM String False No The time of day (whether AM or PM) when a visitor accessed the site.
Day of Month String False No The number or percentage of visitors who access the site, categorized by month.
Day of Week String False No The 'Day of Week' dimension.
Day of Year String False No The numeric day of any given year. This allows you to view data by day, without having to use static dates as dimension items.
Hour of Day String False No The numeric hour of any given day. This allows you to view data by relative time of day, without having to use static hours as dimension items.
Month of Year String False No The month of any given year. This allows you to view data by the month of the year, without having to use a static date as dimension items.
Quarter of Year String False No The quarter of any given year. This allows you to view data by quarter of the year, without having to use static dates as dimension items.
Weekday/Weekend String False No The number or percentage of visitors who access the site, categorized by weekday and weekend.
Time Prior to Event String False No Reports the amount of time that passed between the first hit of the visit and the desired metric. This dimension is useful to determine the amount of time it takes to hit a success event, such as a form submission or a purchase.
Time Spent per Visit - Bucketed String False No Categorizes the length of time that visitors spend on the site during a single visit into different time ranges or
Time Zone String False No The time zone in which visitors are located when they interact with the site. This can help you understand user behavior and engagement patterns across different geographic regions.
Timezone String False No The 'Timezone' dimension.
Target Integration String False No The 'Target Integration' dimension.
Target Integration Action String False No The 'Target Integration Action' dimension.
Top Level Domain String False No The last part of a website's domain name after the final dot, such as
Transaction ID String False No The 'Transaction ID' dimension.
Truncated Hit String False No The 'Truncated Hit' dimension.
User Agent Color String False No The 'User Agent Color' dimension.
User Agent Operating System String False No The 'User Agent Operating System' dimension.
User Agent Pixels String False No The 'User Agent Pixels' dimension.
User Agent String False No The 'User Agent' dimension.
User ID String False No The 'User ID' dimension.
New Engagement String False No The 'New Engagement' dimension.
New Visitor ID String False No The 'New Visitor ID' dimension.
Visitor ID Type String False No The 'Visitor ID Type' dimension.
Visit Number String False No The number of times a visitor accessed the site within a defined time period. This can help you understand how engaged a visitor is when returning to your site.
Visitor ID String False No A unique, persistent identifier assigned to each individual visitor who accesses the site. This identifier enables Adobe Analytics to track and analyze visitor behavior over time, even if the visitor is using multiple devices or browsers.
Visit Page Number String False No A sequential number that represents the order in which a specific page was viewed by a visitor during a given visit to the site. This can help you understand the path that visitors take as they navigate through the site, and can be used to analyze visitor behavior and engagement.
Visit Start Time UTC String False No The 'Visit Start Time UTC' dimension.
Weekly Unique Customers String False No The number of unique visitors per week.
Yearly Unique Customers String False No The number of unique visitors per year.
Zip Code String False No Categorizes site visitors based on their zip code or postal code. This can help you understand the success of local advertising or see where in the world your site performs best.
Average Page Depth Int False No The 'Average Page Depth' metric.
Average Time Spent on Page (seconds) Int False No The average amount of time visitors spend on a page.
Average Time Spent on Site (seconds) Int False No The total amount of time visitors interact with a specific dimension item, per sequence with a dimension item.
Average Visit Depth Int False No The average number of pages viewed during a single visit to the site. This can help you understand how engaged visitors are with content on the site.
Bot Occurrences Int False No The number of hits where a bot traffic was detected. The Bot Occurrences metric should only be used with the Bot Name, Page, or standard time dimensions (such as Day, Week, etc). If this metric is used with any other Analytics dimension, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Occurrences began between February 26 and March 10, 2023, any reporting window prior to this date will not have data. This is an Adobe provided component.
Bot Page Views Int False No Shows the number of times a bot was set or persisted on a page. The Bot Page Views metric should only be used with the Bot Name, Page, or standard time dimensions (such as Day, Week, etc). If this metric is used with any other Analytics dimension, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Page Views began between February 26 and March 10, 2023, any reporting window prior to this date will not have data. This is an Adobe provided component.
Bounce Rate String False No The ratio of visits that contained exactly one hit compared to the number of visits on that page. This can help you to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time.
Bounces Int False No The number of times a visitor leaves the site after viewing only one page. This can help you understand the top entry pages that cause visitors to bounce, or to see how bounces trend over time.
Campaign Click-throughs Int False No The 'Campaign Click-throughs' metric.
Cart Additions Int False No The number of times a visitor added something to their cart. This can help you understand at what part of the conversion funnel that customers show enough interest in a product to add it to their cart.
Cart Removals Int False No The number of times a visitor removes an item from their online shopping cart during a session. This can help you understand which factors might be preventing users from completing a purchase.
Carts Int False No The number of times visitors to the site added items to their online shopping carts.
Cart Views Int False No The number of times a visitor viewed their shopping cart. This can help you understand at what part of the conversion funnel that customers view the contents in their cart.
Checkouts Int False No The number of times visitors to the site initiated the checkout process to purchase a product or service.
Custom Link Instances Int False No The 'Custom Link Instances' metric.
Download Link Instances Int False No The number of times visitors click on download links on the site. This can help you understand how effective certain links are.
Entries Int False No The number of times visitors to the site first land on a given page to start their session.
Internal Campaign Instances Int False No The 'Internal Campaign Instances' metric.
Internal Search Terms Instances Int False No The 'Internal Search Terms Instances' metric.
Custom Conversion 3 Instances Int False No The 'Custom Conversion 3 Instances' metric.
eVar4 Instances Int False No eVar4
Registrations Int False No The 'Registrations' metric.
Email Registrations Int False No The 'Email Registrations' metric.
Subscriptions Int False No The 'Subscriptions' metric.
Page Views Int False No The 'Page Views' metric.
Ad Impressions Int False No The 'Ad Impressions' metric.
Ad Clicks Int False No The 'Ad Clicks' metric.
Exit Link Instances Int False No The number of times visitors clicked a specific link before leaving your website. This can help you understand which links are causing users to leave and potentially identify opportunities for optimization.
Exits Int False No The number of times a given dimension item is captured as the last value in a visit. This can help you understand the last thing visitors see before leaving your site, allowing you to optimize the experience a visitor gets before they leave.
Total Seconds Spent Int False No The amount of time visitors spend viewing a specific item on the site, such as a product or piece of content. This can help you understand how interested visitors are in specific products.
Total Seconds Spent Int False No The 'Total Seconds Spent' metric.
Marketing Channel Instances Int False No The 'Marketing Channel Instances' metric.
Mobile Views Int False No The 'Mobile Views' metric.
New Engagements Int False No the number of times a visitor matches a marketing channel for the first time in that visitor's engagement period. This can compare any dimension with a visitor matching a marketing channel processing rule for the first time.
Occurrences Int False No The number of hits where a given dimension was set or persisted.
Orders Int False No The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order.
Orders per Visit Decimal False No The ratio of orders that visitors made over the total number of visits to your site. This can help you understand conversion rate for your site.
Page Events Int False No Specific user interactions or actions that occur on the site, such as clicks, form submissions, video plays, downloads, and other custom events.
Pages Not Found Int False No Shows URLs that contained an error. This can help you lower the number of errors that visitor get on your site.
Page Views Int False No Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports.
Average Page Views per Visit Decimal False No The 'Average Page Views per Visit' metric.
Product Views Int False No The number of times any product was viewed. This can help you see your top-viewed products, or how total product views trend over time.
Referrer Instances Int False No The 'Referrer Instances' metric.
Reloads Int False No The number of times a dimension item was present during a reload. A visitor refreshing their browser is the most common way to trigger a reload.
Revenue Decimal False No The monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to revenue.
Searches Int False No The number of hits that match Adobe's external search detection. This can help you understand how non-search dimensions contributed to search engine traffic.
Single Page Visits Int False No Occurrences when visitors leave the site after viewing only a single page.
Single Access Int False No The 'Single Access' metric.
Time Spent per Visit (seconds) Int False No The average amount of time that visitors interact with a given dimension item during each visit.
Time Spent per Visitor (seconds) Int False No The average amount of time that visitors interact with a given dimension item during a visitor's entire lifetime.
Units Int False No The total number of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to the number of products purchased.
Unique Visitors Int False No The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site.
Daily Unique Visitors Int False No The number of unique visitors to the site during each day in a given time period.
Hourly Unique Visitors Int False No The number of unique visitors to the site during each hour of the day. This can help you understand the time of day when the site is busiest to help optimize marketing campaigns and website content.
Visitors with Experience Cloud ID Int False No The number of unique visitors to the site based on their Marketing Cloud Visitor ID.
Monthly Unique Visitors Int False No The number of unique visitors to the site during each month in a given time period.
Quarterly Unique Visitors Int False No The number of unique visitors to the site during each quarter in a given time period.
Weekly Unique Visitors Int False No The number of unique visitors to the site during each week in a given time period.
Yearly Unique Visitors Int False No The number of unique visitors to the site during each year in a given time period.
Visits Int False No The number of sessions across all visitors on the site.
Visits - All Visitors Int False No The 'Visits - All Visitors' metric.
Visits Int False No The 'Visits' metric.
Test CM Decimal False No ennio testing
CalculatedMetricTest Decimal False No The 'CalculatedMetricTest' metric.
Revenue / Visitor Decimal False No The average amount of revenue generated by each individual visitor to the site.
Orders / Visitor Decimal False No The average number of orders or transactions generated by each individual visitor to the site.
Revenue / Visits Decimal False No The average amount of revenue generated by a single visit to the site.
Revenue / Order Decimal False No The average amount of revenue generated by each completed transaction or order on the site.
Orders / Visits Decimal False No The percentage of visits to the site that result in a completed transaction.
Page Views / Visits Decimal False No The average number of pages a user views during a single visit to the site.
Visits / Visitor Decimal False No The average number of visits a unique visitor makes to the site.
Reloads / Pageviews Decimal False No The percentage of page views that resulted in a reload or refresh of the page.
Weighted Bounce Rate String False No if(visits>percentile(visits),bouncerate,0)
Order Assists Decimal False No The number of times a channel or source contributed to a customer's journey towards making a purchase, but did not result in the final purchase.
Exit Rate String False No The percentage of visitors who leave the site after viewing a particular page.
Entry Rate String False No The percentage of visitors who entered the site on a given page, compared to the total number of sessions on the site.
Average Time on Site String False No The average amount of time a visitor spends on the site before leaving or navigating away.
Time Spent/User (State) String False No The length of time that the average visitor spends in a particular State while on the site.
Action Time In App / Users String False No The average amount of time visitors spend performing a specific action or task on the site.
Average Place Dwell Time String False No The average length of time that visitors spend on a specific section or area of a web page before moving on to another section or leaving the site.
Engagement Rate (Messages) String False No The percentage of visitors who send a message or initiate a conversation using the site's messaging features, such as live chat or chatbots.
States Per Launch Decimal False No The number of web page states or screens that a visitor views during a single session.
Launches/User Decimal False No The number of times a user launches a specific application or feature on the site.
Crash Rate (Mobile) String False No The percentage of app sessions that end in a crash or in an abnormal termination of the app.
Average Session Length (Mobile) String False No cm_mobile_avg_session_length_defaultmetric_localized_description_key
Users (Mobile) Decimal False No The total number of users of a mobile app.
App Users Decimal False No The total number of users of a mobile app.
State Views Decimal False No The number of views to the different states or screens of the app.
Actions Decimal False No The total number of actions taken in the app.
Acquisition Link Clicks Decimal False No The number of times people click a link that is designed to drive traffic to the site.
Page Velocity Decimal False No The number of additional page views and engagement that a piece of content generates.
Conversion Rate String False No The percentage of visitors who took a desired action, such as made a purchase.
Compression String False No The process of reducing the file size of a web page or website to improve page load times and website performance.
Devices/person Decimal False No The average number of devices used by a single person to access the site.
Experience Cloud ID coverage String False No The percentage of visitors who have an Experience Cloud ID.
In-App Message Engagement Rate String False No The percentage of visitors who interact with a specific in-app message, such as a push notification or banner.
Content Velocity Decimal False No The speed at which new content is created and published on the site and how quickly it generates user engagement.
Adobe Advertising Avg. Quality Score Decimal False No Evaluates the quality and relevance of the site's landing pages in the context of data from Adobe Advertising.
Adobe Advertising Avg. Position Decimal False No Measures the average ranking of the site's pages or ads in search engine results (using data from Adobe Advertising) when people search for specific terms relevant to your business.
Adobe Advertising ROAS Decimal False No Return on Advertising Spend (ROAS) measures the effectiveness and profitability of an advertising campaign (using data from Adobe Advertising).
Adobe Advertising CPC Decimal False No Cost Per Click (CPC) measures the cost of a digital advertising campaign (using data from Adobe Advertising).
Adobe Advertising CTR String False No Click-Through Rate (CTR) measures the effectiveness of digital advertising campaigns or site content in generating clicks (using data from Adobe Advertising).
Adobe Advertising Cost w Cents Decimal False No The total cost of a digital advertising campaign, expressed in cents (using data from Adobe Advertising).
Ad Completion Rate String False No The percentage of visitors who complete an ad on the site after starting it.
Ad Time Spent Rate String False No The amount of time viewers spend watching a video ad (displayed as a percentage of the ad's total length).
Avg. Ad Time Spent String False No The average amount of time that viewers spend watching a video ad on the site (HH:MM:SS).
Avg. Ads per Media Stream Decimal False No The average number of ads that appear during a single media stream or video on the site.
Avg. Chapter Time Spent String False No The average amount of time viewers spend watching a specific chapter or section of a video on the site (HH:MM:SS).
Avg. Chapters per Media Stream Decimal False No The average number of chapters or sections that appear during a single media stream or video on the site.
Avg. Content Time Spent String False No The average amount of time visitors spend engaging with a particular piece of content on the site (HH:MM:SS).
Avg. Media Time Spent String False No The average amount of time visitors spend engaging with a particular media element on the site, such as a video or audio clip, after the stream initiates. (HH:MM:SS).
Chapter Completion Rate String False No The percentage of viewers who watch a particular chapter or section of a video to its conclusion after starting it.
Content Buffer Duration Rate String False No The percentage of time a video or audio clip is paused for buffering during playback on the site.
Content Completion Rate String False No The percentage of time a video or audio clip is completed after starting.
Content Pause Duration Rate String False No The percentage of time a video or audio clip is paused for buffering during playback on the site.
Content Time to Start Rate String False No The amount of time it takes for a video or audio clip to start playing after a user clicks the play button.
Drops before Start Rate String False No The percentage of visitors who click the play button on a video or audio clip but abandon it before the content starts playing.
Media Completion Rate String False No The percentage of visitors who complete a video on the site after starting it.
ITP 2.1 Unique Visitors / Unique Visitors String False No The percentage of unique visitors using a browser affected by ITP 2.1 cookie limitations. In other words, customers not using a CNAME implementation. (This applies to customers setting cookies via client-side JavaScript.)
Unique Visitors / Unique Visitors returning after 7 days String False No The percentage of unique visitors who are returning after a period of 7 or more days.
Page Views / Unique Visitor Decimal False No The average number of pages viewed for each unique visitor to the site.
Visits / Visitors Decimal False No The average number of visits a unique visitor makes to the site.
Estimated Unique Visitors (ITP 2.1) Decimal False No For ITP visitors (users on Safari browsers) divide Unique Visitors by 2 or less. This assumes you are setting cookies using client-side JavaScript (not using a CNAME implementation). Implementations that set cookies using client-side JavaScript were impacted starting with ITP 2.1. See: https://webkit.org/blog/8613/intelligent-tracking-prevention-2-1/
Page Views / Estimated Unique Visitors (ITP 2.1) Decimal False No The average number of pages viewed for Estimated Unique Visitors (ITP 2.1).
Bots Page View Ratio Decimal False No Bot Page Views / Page Views
Average Visits Per Order String False No The average number of visits for each order made.
Average Products Per Order String False No The average number of products included in each order.
Average Carts Per Order String False No The average number of carts included in each order.
Average Checkouts Per Order String False No The average number of checkouts associated with each order.
Average Revenue Per Product Decimal False No The average amount of revenue generated by each product.
Average Revenue Per Cart Decimal False No The average amount of revenue generated for each shopping cart.
Average Revenue Per Checkout Decimal False No The average amount of revenue generated for each checkout.
Average Revenue Per Order Decimal False No The average amount of revenue generated for each order.
Average Revenue Per Unit Decimal False No The average amount of revenue generated for each unit sold.
Average Units Per Product Decimal False No The average number of units included in each product.
Average Units Per Cart Decimal False No The average number of units included in each shopping cart.
Average Units Per Checkout Decimal False No The average number of units included with each checkout.
Average Units Per Order Decimal False No The average number of units included with each order.
Average Orders Per Product Decimal False No The average number of orders for each product.
Average Orders Per Cart Decimal False No The average number of orders included with each shopping cart.
Average Orders Per Checkout Decimal False No The average number of orders included with each checkout.
Average Revenue Per Visit Decimal False No The average amount of revenue generated for each visit.
Average Orders Per Visit Decimal False No The average number of orders generated with each visit.
Average Click-Throughs Per Order String False No The average number of click-throughs (clicks on ads or links) that are required before a single order is made.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Users

Name Type ReadOnly References FilterOnly Description
LoginId [KEY] String False No Unique identifier of the user.
ImsUserId String False No The IMS User Id. This is used only for internal users such as authors, reviewers, administrators, developers, etc.
CompanyId String False No Unique identifier of the company.
CreateDate Timestamp False No The date when user was created.
Disabled Boolean False No Whether or not this user's account is disabled.
Email String False No The email of the user.
FirstName String False No The first name of the user.
LastName String False No The last name of the user.
FullName String False No The full name of the user.
LastAccess Timestamp False No When the user accessed his account for the last time.
LastLogin Timestamp False No When the user logged in for the last time.
Login String False No Login name.
PhoneNumber String False No The phone number of the user.
Title String False No The user's title.

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Visitors

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metric occurred.
UniqueVisitors Int False No The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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Visits

Name Type ReadOnly References FilterOnly Description
Date Date False No The day the given metric occurred.
Visits Int False No The number of sessions across all visitors on the site.
StartDate String False No Specifies the beginning of the reporting period.
EndDate String False No Specifies the end of the reporting period.
SegmentId String False No Specifies the ID of a predefined or custom segment to filter the report data.

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