---
schema_version: "1"
id: e87439286219cf46bf5462a3dbf3fdf54b68ee131071a1b64aabc6aea216cb64
title: Person Affinity DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/std_dmos/c360dm-si-personaffinitydmo-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-personaffinitydmo-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: ddb748bda44d7daddf8328139bbbe505783281c8ef12a3e258cbd4468e236c33
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Person Affinity DMO

Represents the preference of a person.

## Object Properties

**Object API Name:** `PersonAffinity_std__dlm`  
**Category:** Unassigned  
**Availability:** Available in 260 and later versions  
**Primary Key Field:** Id  

## Relationships

- **ContactId** has a FOREIGNKEY relationship with the [Individual DMO](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-individualdmo-dmo.md) `Id` field.


## Fields

- [AffinityType](#affinitytype)
- [ArchivedDate](#archiveddate)
- [Category](#category)
- [cdp_sys_record_currency](#cdp_sys_record_currency)
- [ContactId](#contactid)
- [DataSourceId](#datasourceid)
- [DataSourceObjectId](#datasourceobjectid)
- [Description](#description)
- [Id](#id)
- [InternalOrganizationId](#internalorganizationid)
- [IsActive](#isactive)
- [KQ_ContactId](#kq_contactid)
- [KQ_Id](#kq_id)
- [PersonAffinityName](#personaffinityname)
- [Source](#source)
- [StartDate](#startdate)
- [SubCategory](#subcategory)
- [UsageType](#usagetype)

### AffinityType

- **Field API Name:** `AffinityType__c`
- **Data Type:** TEXT
- **Description:** Specifies the type of the person affinity. Example values include Like, Dislike, Interest

### ArchivedDate

- **Field API Name:** `ArchivedDate__c`
- **Data Type:** DATEONLY
- **Description:** The date on which the person affinity was archived.

### Category

- **Field API Name:** `Category__c`
- **Data Type:** TEXT
- **Description:** Specifies the category of the person affinity. Example values include Career, Academic, Wellbeing, Engagement

### cdp_sys_record_currency

- **Field API Name:** `cdp_sys_record_currency__c`
- **Data Type:** TEXT
- **Description:** System-generated metadata field that stores a 3-letter ISO currency code.

### ContactId

- **Field API Name:** `ContactId__c`
- **Data Type:** TEXT
- **Description:** The contact associated with the person affinity.

### DataSourceId

- **Field API Name:** `DataSourceId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### DataSourceObjectId

- **Field API Name:** `DataSourceObjectId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### Description

- **Field API Name:** `Description__c`
- **Data Type:** TEXT
- **Description:** The description of the person affinity.

### Id

- **Field API Name:** `Id__c`
- **Data Type:** TEXT
- **Description:** Primary Key

### InternalOrganizationId

- **Field API Name:** `InternalOrganizationId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### IsActive

- **Field API Name:** `IsActive__c`
- **Data Type:** BOOLEAN
- **Description:** Indicates whether the person affinity is active (true) or not (false).

### KQ_ContactId

- **Field API Name:** `KQ_ContactId__c`
- **Data Type:** TEXT
- **Description:** Key Qualifier system field for ContactId

### KQ_Id

- **Field API Name:** `KQ_Id__c`
- **Data Type:** TEXT
- **Description:** Key Qualifier system field for Id

### PersonAffinityName

- **Field API Name:** `PersonAffinityName__c`
- **Data Type:** TEXT
- **Description:** The name of the person affinity.

### Source

- **Field API Name:** `Source__c`
- **Data Type:** TEXT
- **Description:** Specifies the information source of the person affinity. Example values include Self Reported, System Determined, Advisor Reported

### StartDate

- **Field API Name:** `StartDate__c`
- **Data Type:** DATEONLY
- **Description:** Specifies the start date of the person affinity.

### SubCategory

- **Field API Name:** `SubCategory__c`
- **Data Type:** TEXT
- **Description:** Specifies the sub category of the person affinity. Example values include Activity, Subject, Hobby, Public Figure, Company, Organisation, Field of Study

### UsageType

- **Field API Name:** `UsageType__c`
- **Data Type:** TEXT
- **Description:** Specifies the usage type for the person affinity. Example values include Education Cloud