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Delivery Engagement Summary DMO

Object Properties

Object API Name: ssot__DeliveryEngagementSummary__dlm
Category: Unassigned
Availability: Available in 254 and later versions
Primary Key Field: Id

Fields

ActionClicksInMailCount

  • Field API Name: ssot__ActionClicksInMailCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks on a call-to-action in an InMail message.

AdExchangeId

  • Field API Name: ssot__AdExchangeId__c
  • Data Type: TEXT
  • Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Exchange is the referenced object. Maximum size is 15 characters.

AdId

  • Field API Name: ssot__AdId__c
  • Data Type: TEXT
  • Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad is the referenced object. Maximum size is 15 characters.

AdKeywordId

  • Field API Name: ssot__AdKeywordId__c
  • Data Type: TEXT
  • Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Keyword is the referenced object. Maximum size is 15 characters.

AdStrategyId

  • Field API Name: ssot__AdStrategyId__c
  • Data Type: TEXT
  • Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Strategy is the referenced object. Maximum size is 15 characters.

AdUnitClicksInMailCount

  • Field API Name: ssot__AdUnitClicksInMailCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks on an ad unit within an InMail message.

AudioCompanionClicksCount

  • Field API Name: ssot__AudioCompanionClicksCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks on an audio companion ad.

AudioCompanionImpressionsCount

  • Field API Name: ssot__AudioCompanionImpressionsCount__c
  • Data Type: DOUBLE
  • Description: The number of times an audio companion ad was displayed.

AutoInitiatedExpansionsCount

  • Field API Name: ssot__AutoInitiatedExpansionsCount__c
  • Data Type: DOUBLE
  • Description: Expansions of ads that occur without direct user interaction, often initiated by the system.

AverageDisplayPositionNumber

  • Field API Name: ssot__AverageDisplayPositionNumber__c
  • Data Type: DOUBLE
  • Description: Average Ad Position. Ad position is where your ads appear on Bing, AOL, Yahoo, or a partner site's search engine results page. Your ad's position is determined by how it ranks against competing ads.

BookedCostAmount

  • Field API Name: ssot__BookedCostAmount__c
  • Data Type: DOUBLE
  • Description: The pre-arranged total cost for an advertising campaign or media purchase.

BookedImpressionsCount

  • Field API Name: ssot__BookedImpressionsCount__c
  • Data Type: DOUBLE
  • Description: The total number of impressions that have been pre-purchased for an advertising campaign.

cdp_sys_record_currency

  • Field API Name: ssot__cdp_sys_record_currency__c
  • Data Type: TEXT
  • Description: System-generated metadata field that stores a 3-letter ISO currency code.

ClicksCount

  • Field API Name: ssot__ClicksCount__c
  • Data Type: DOUBLE
  • Description: The number of times a user clicks on an ad, post, keyword, or other content types.

Currency

  • Field API Name: ssot__Currency__c
  • Data Type: TEXT
  • Description: Currency ISO code that applies to the amount fields.

DataSourceId

  • Field API Name: ssot__DataSourceId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.

DataSourceObjectId

  • Field API Name: ssot__DataSourceObjectId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.

DeliveryEngagementSummaryDateTime

  • Field API Name: ssot__DeliveryEngagementSummaryDateTime__c
  • Data Type: DATETIME
  • Description: Delivery Engagement Summary Date Time.

DeviceTypeConfigurationId

  • Field API Name: ssot__DeviceTypeConfigurationId__c
  • Data Type: TEXT
  • Description: Device Type Configuration Id.

DislikesCount

  • Field API Name: ssot__DislikesCount__c
  • Data Type: DOUBLE
  • Description: The number of dislikes or negative reactions received on the content.

ExpansionsCount

  • Field API Name: ssot__ExpansionsCount__c
  • Data Type: DOUBLE
  • Description: The number of times an ad was expanded for viewing, applicable in interactive ad formats.

FrequencyNumber

  • Field API Name: ssot__FrequencyNumber__c
  • Data Type: DOUBLE
  • Description: How often your ad or content was shown per user over a given period of time.

FullScreenVideoPlaysCount

  • Field API Name: ssot__FullScreenVideoPlaysCount__c
  • Data Type: DOUBLE
  • Description: The number of times a video was played in full-screen mode.

GrossRatingPointNumber

  • Field API Name: ssot__GrossRatingPointNumber__c
  • Data Type: DOUBLE
  • Description: Gross rating point, a metric to measure the size of an advertising campaign's audience.

Id

  • Field API Name: ssot__Id__c
  • Data Type: TEXT
  • Description: Required. A unique, system-generated identifier for this DeliveryEngagementSummary record. Maximum size is 15 characters.

ImpressionsCount

  • Field API Name: ssot__ImpressionsCount__c
  • Data Type: DOUBLE
  • Description: The number of times an ad, post, keyword, or other media is shown.

InteractionsCount

  • Field API Name: ssot__InteractionsCount__c
  • Data Type: DOUBLE
  • Description: The total number of user interactions with your ad, including clicks and expansions.

InternalOrganizationId

  • Field API Name: ssot__InternalOrganizationId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.

KQ_Id

  • Field API Name: KQ_Id__c
  • Data Type: TEXT
  • Description: Key Qualifier system field for Id

LandingPageClicksCount

  • Field API Name: ssot__LandingPageClicksCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks leading users to a landing page.

LeadGenerationMailInterestedClicksCount

  • Field API Name: ssot__LeadGenerationMailInterestedClicksCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks expressing interest in lead generation mail.

MarketingChannelEngagedAudienceId

  • Field API Name: ssot__MarketingChannelEngagedAudienceId__c
  • Data Type: TEXT
  • Description: Marketing Channel Engaged Audience.

MarketingChannelTargetedSegmentId

  • Field API Name: ssot__MarketingChannelTargetedSegmentId__c
  • Data Type: TEXT
  • Description: Marketing Channel Targeted Segment.

MarketSegmentId

  • Field API Name: ssot__MarketSegmentId__c
  • Data Type: TEXT
  • Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Market Segment is the referenced object. Maximum size is 15 characters.

MaxBidAmount

  • Field API Name: ssot__MaxBidAmount__c
  • Data Type: DOUBLE
  • Description: The highest bid placed in an auction-based ad campaign.

MediaBuyId

  • Field API Name: ssot__MediaBuyId__c
  • Data Type: TEXT
  • Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Media Buy is the referenced object. Maximum size is 15 characters.

OneClickLeadFormOpensCount

  • Field API Name: ssot__OneClickLeadFormOpensCount__c
  • Data Type: DOUBLE
  • Description: The number of times a lead form was opened with a single click.

OneClickLeadsCount

  • Field API Name: ssot__OneClickLeadsCount__c
  • Data Type: DOUBLE
  • Description: The number of leads generated via one-click lead forms.

OpensCount

  • Field API Name: ssot__OpensCount__c
  • Data Type: DOUBLE
  • Description: The number of times a sent message or email was opened.

PaidCommentsCount

  • Field API Name: ssot__PaidCommentsCount__c
  • Data Type: DOUBLE
  • Description: The number of comments made on ads through paid campaigns.

PaidEngagementsCount

  • Field API Name: ssot__PaidEngagementsCount__c
  • Data Type: DOUBLE
  • Description: The total number of interactions (clicks, likes, shares) resulting from paid ads.

PaidFollowersCount

  • Field API Name: ssot__PaidFollowersCount__c
  • Data Type: DOUBLE
  • Description: The number of new followers gained through paid ads.

PaidFollowsCount

  • Field API Name: ssot__PaidFollowsCount__c
  • Data Type: DOUBLE
  • Description: The number of new follows gained through paid ads.

PaidLikesCount

  • Field API Name: ssot__PaidLikesCount__c
  • Data Type: DOUBLE
  • Description: The number of likes generated from paid advertising.

PaidSharesCount

  • Field API Name: ssot__PaidSharesCount__c
  • Data Type: DOUBLE
  • Description: The number of times content was shared as a result of paid promotion.

ReachCount

  • Field API Name: ssot__ReachCount__c
  • Data Type: DOUBLE
  • Description: The number of unique individuals that interacted with your ad, post, website, or other media.

RichMediaAudioCompletionsCount

  • Field API Name: ssot__RichMediaAudioCompletionsCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media audio ad played to completion.

RichMediaAudioFirstQtrCompletesCount

  • Field API Name: ssot__RichMediaAudioFirstQtrCompletesCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media audio ad played through the first 25%.

RichMediaAudioMidpointsCount

  • Field API Name: ssot__RichMediaAudioMidpointsCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media audio ad played halfway through.

RichMediaAudioMutesCount

  • Field API Name: ssot__RichMediaAudioMutesCount__c
  • Data Type: DOUBLE
  • Description: Number of times users muted the audio in a rich media ad.

RichMediaAudioPausesCount

  • Field API Name: ssot__RichMediaAudioPausesCount__c
  • Data Type: DOUBLE
  • Description: Number of times users paused a rich media audio ad.

RichMediaAudioPlaysCount

  • Field API Name: ssot__RichMediaAudioPlaysCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media audio ad was played.

RichMediaAudioReplaysCount

  • Field API Name: ssot__RichMediaAudioReplaysCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media audio ad was replayed by users.

RichMediaAudioThirdQtrCompletesCount

  • Field API Name: ssot__RichMediaAudioThirdQtrCompletesCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media audio ad played through 75%.

RichMediaAudioUnmutesCount

  • Field API Name: ssot__RichMediaAudioUnmutesCount__c
  • Data Type: DOUBLE
  • Description: Number of times users unmuted the audio in a rich media ad.

RichMediaBackupImagesCount

  • Field API Name: ssot__RichMediaBackupImagesCount__c
  • Data Type: DOUBLE
  • Description: Number of times a backup image was displayed in place of a rich media ad.

RichMediaClicksCount

  • Field API Name: ssot__RichMediaClicksCount__c
  • Data Type: DOUBLE
  • Description: Total number of clicks on a rich media ad.

RichMediaCodeServesCount

  • Field API Name: ssot__RichMediaCodeServesCount__c
  • Data Type: DOUBLE
  • Description: Number of times rich media ad code was delivered.

RichMediaCustomEventsCount

  • Field API Name: ssot__RichMediaCustomEventsCount__c
  • Data Type: DOUBLE
  • Description: Custom-defined events tracked in a rich media ad, based on specific user actions.

RichMediaCustomExitsCount

  • Field API Name: ssot__RichMediaCustomExitsCount__c
  • Data Type: DOUBLE
  • Description: Number of times users exited a rich media ad through custom-defined exits.

RichMediaCustomTimersCount

  • Field API Name: ssot__RichMediaCustomTimersCount__c
  • Data Type: DOUBLE
  • Description: Time intervals tracked for custom-defined events in a rich media ad.

RichMediaCustomVariableCnt1Count

  • Field API Name: ssot__RichMediaCustomVariableCnt1Count__c
  • Data Type: DOUBLE
  • Description: Custom variable event count 1 in a rich media ad.

RichMediaCustomVariableCnt2Count

  • Field API Name: ssot__RichMediaCustomVariableCnt2Count__c
  • Data Type: DOUBLE
  • Description: Custom variable event count 2 in a rich media ad.

RichMediaDisplayTimeSeconds

  • Field API Name: ssot__RichMediaDisplayTimeSeconds__c
  • Data Type: DOUBLE
  • Description: Total amount of time a rich media ad was displayed on screen.

RichMediaEngagementsCount

  • Field API Name: ssot__RichMediaEngagementsCount__c
  • Data Type: DOUBLE
  • Description: Number of times users interacted with a rich media ad.

RichMediaEventsCount

  • Field API Name: ssot__RichMediaEventsCount__c
  • Data Type: DOUBLE
  • Description: Event counts for actions in a rich media ad.

RichMediaEventTimersCount

  • Field API Name: ssot__RichMediaEventTimersCount__c
  • Data Type: DOUBLE
  • Description: Custom timers that track the duration of specific user interactions within a rich media ad.

RichMediaExpansionsCount

  • Field API Name: ssot__RichMediaExpansionsCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media ad was expanded by users.

RichMediaExpansionTimeSeconds

  • Field API Name: ssot__RichMediaExpansionTimeSeconds__c
  • Data Type: DOUBLE
  • Description: Total time a rich media ad was expanded.

RichMediaFullScreenImpressionsCount

  • Field API Name: ssot__RichMediaFullScreenImpressionsCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media ad was viewed in full screen.

RichMediaFullScreenVideoCompletesCount

  • Field API Name: ssot__RichMediaFullScreenVideoCompletesCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media full-screen video ad played to completion.

RichMediaFullScreenVideoPlaysCount

  • Field API Name: ssot__RichMediaFullScreenVideoPlaysCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media full-screen video ad was played.

RichMediaHTML5ImpressionsCount

  • Field API Name: ssot__RichMediaHTML5ImpressionsCount__c
  • Data Type: DOUBLE
  • Description: Total impressions for rich media HTML5 ads.

RichMediaImpressionsCount

  • Field API Name: ssot__RichMediaImpressionsCount__c
  • Data Type: DOUBLE
  • Description: Total impressions for rich media ads.

RichMediaInteractionsCount

  • Field API Name: ssot__RichMediaInteractionsCount__c
  • Data Type: DOUBLE
  • Description: Number of times users interacted with a rich media ad.

RichMediaInteractionTimeSeconds

  • Field API Name: ssot__RichMediaInteractionTimeSeconds__c
  • Data Type: DOUBLE
  • Description: Total time users interacted with a rich media ad.

RichMediaInteractiveImpressionsCount

  • Field API Name: ssot__RichMediaInteractiveImpressionsCount__c
  • Data Type: DOUBLE
  • Description: Number of impressions where users interacted with a rich media ad.

RichMediaManualClosesCount

  • Field API Name: ssot__RichMediaManualClosesCount__c
  • Data Type: DOUBLE
  • Description: Number of times users manually closed a rich media ad.

RichMediaScrollsCount

  • Field API Name: ssot__RichMediaScrollsCount__c
  • Data Type: DOUBLE
  • Description: Number of times users scrolled within a rich media ad.

RichMediaVideoCompanionClicksCount

  • Field API Name: ssot__RichMediaVideoCompanionClicksCount__c
  • Data Type: DOUBLE
  • Description: Number of clicks on companion banners or elements that accompany a rich media video ad.

RichMediaVideoCompletionsCount

  • Field API Name: ssot__RichMediaVideoCompletionsCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media video ad played to completion.

RichMediaVideoFirstQtrCompletesCount

  • Field API Name: ssot__RichMediaVideoFirstQtrCompletesCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media video ad played through the first 25%.

RichMediaVideoFullScreensCount

  • Field API Name: ssot__RichMediaVideoFullScreensCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media video ad was viewed in full screen mode.

RichMediaVideoInteractionsCount

  • Field API Name: ssot__RichMediaVideoInteractionsCount__c
  • Data Type: DOUBLE
  • Description: Number of times users interacted with a rich media video ad.

RichMediaVideoMidpointsCount

  • Field API Name: ssot__RichMediaVideoMidpointsCount__c
  • Data Type: DOUBLE
  • Description: Number of times a rich media video ad played halfway through.

RichMediaVideoProgressEventsCount

  • Field API Name: ssot__RichMediaVideoProgressEventsCount__c
  • Data Type: DOUBLE
  • Description: Events triggered as a rich media video ad progresses through various stages (, 25%, 50%, 75%).

RichMediaVideoReplaysCount

  • Field API Name: ssot__RichMediaVideoReplaysCount__c
  • Data Type: DOUBLE
  • Description: Number of times users replayed a rich media video ad.

SavesCount

  • Field API Name: ssot__SavesCount__c
  • Data Type: DOUBLE
  • Description: The number of times users saved content or posts.

SearchBudgetLostImpressionSharePercent

  • Field API Name: ssot__SearchBudgetLostImpressionSharePercent__c
  • Data Type: DOUBLE
  • Description: The percentage of times your ad didn't show in SERPs due to insufficient budget.

SearchImpressionSharePercent

  • Field API Name: ssot__SearchImpressionSharePercent__c
  • Data Type: DOUBLE
  • Description: The percentage of impressions that your ads receive compared to the total number they are eligible for.

SearchKeywordRankNumber

  • Field API Name: ssot__SearchKeywordRankNumber__c
  • Data Type: DOUBLE
  • Description: A measure of how well your website ranks in search engine results for specific keywords.

SearchRankLostImpressionSharePercent

  • Field API Name: ssot__SearchRankLostImpressionSharePercent__c
  • Data Type: DOUBLE
  • Description: The share of impressions lost due to low ad rank in search engine results pages (SERPs).

SendsCount

  • Field API Name: ssot__SendsCount__c
  • Data Type: DOUBLE
  • Description: The number of messages or emails sent as part of a campaign.

SocialActionsCount

  • Field API Name: ssot__SocialActionsCount__c
  • Data Type: DOUBLE
  • Description: The collective term for any interaction (like, comment, share) with your social media content.

SocialAppInstallsCount

  • Field API Name: ssot__SocialAppInstallsCount__c
  • Data Type: DOUBLE
  • Description: The number of app installations attributed to your social media advertisements.

SocialClicksCount

  • Field API Name: ssot__SocialClicksCount__c
  • Data Type: DOUBLE
  • Description: The total number of clicks on your content, links, or ads on social media platforms.

SocialEventResponsesCount

  • Field API Name: ssot__SocialEventResponsesCount__c
  • Data Type: DOUBLE
  • Description: The number of responses to event invitations sent through social media platforms.

SocialFollowsCount

  • Field API Name: ssot__SocialFollowsCount__c
  • Data Type: DOUBLE
  • Description: The total number of new followers gained on social media platforms.

SocialImpressionsCount

  • Field API Name: ssot__SocialImpressionsCount__c
  • Data Type: DOUBLE
  • Description: The number of times your content is displayed on social media platforms.

SocialMessageActivityCount

  • Field API Name: ssot__SocialMessageActivityCount__c
  • Data Type: DOUBLE
  • Description: Measures user interactions on individual posts, such as reactions or shares.

SocialMessageId

  • Field API Name: ssot__SocialMessageId__c
  • Data Type: TEXT
  • Description: The Id of the post.

SocialMessageImpressionsFansCount

  • Field API Name: ssot__SocialMessageImpressionsFansCount__c
  • Data Type: DOUBLE
  • Description: Measures the number of impressions a post receives from current fans.

SocialMessageImpressionsFansPaidCount

  • Field API Name: ssot__SocialMessageImpressionsFansPaidCount__c
  • Data Type: DOUBLE
  • Description: Tracks paid impressions from fans on a specific post.

SocialMessageImpressionsOrganicCount

  • Field API Name: ssot__SocialMessageImpressionsOrganicCount__c
  • Data Type: DOUBLE
  • Description: Measures organic impressions for the individual posts.

SocialMessageNegitiveFeedbackCount

  • Field API Name: ssot__SocialMessageNegitiveFeedbackCount__c
  • Data Type: DOUBLE
  • Description: Tracks instances of negative reactions specifically for a social post.

SocialMessageVideoComplViewsOrganicCount

  • Field API Name: ssot__SocialMessageVideoComplViewsOrganicCount__c
  • Data Type: DOUBLE
  • Description: Tracks the number of times a social post's video was viewed in full through organic reach.

SocialMessageVideoView10SCount

  • Field API Name: ssot__SocialMessageVideoView10SCount__c
  • Data Type: DOUBLE
  • Description: Measures organic video views for the post across any duration.

SocialMessageVideoViewOrganic10SCount

  • Field API Name: ssot__SocialMessageVideoViewOrganic10SCount__c
  • Data Type: DOUBLE
  • Description: Counts organic video views lasting at least 10 seconds.

SocialMessageVideoViewsCount

  • Field API Name: ssot__SocialMessageVideoViewsCount__c
  • Data Type: DOUBLE
  • Description: Counts the number of times video content within a post is viewed.

SocialMessageVideoViewsOrganicCount

  • Field API Name: ssot__SocialMessageVideoViewsOrganicCount__c
  • Data Type: DOUBLE
  • Description: Measures the number of organic views for the individual social posts containing video content.

SocialMessageVideoViewTimeCount

  • Field API Name: ssot__SocialMessageVideoViewTimeCount__c
  • Data Type: DOUBLE
  • Description: Measures the total time users spend viewing a post's video content.

SocialPageCheckinsCount

  • Field API Name: ssot__SocialPageCheckinsCount__c
  • Data Type: DOUBLE
  • Description: Counts the number of user check-ins to the page's location.

SocialPageConsumptionsCount

  • Field API Name: ssot__SocialPageConsumptionsCount__c
  • Data Type: DOUBLE
  • Description: Tracks the total actions taken on the social media page by users.

SocialPageFansAddedCount

  • Field API Name: ssot__SocialPageFansAddedCount__c
  • Data Type: DOUBLE
  • Description: Counts new fans added to the social page.

SocialPageFansCount

  • Field API Name: ssot__SocialPageFansCount__c
  • Data Type: DOUBLE
  • Description: Total number of current fans following the social page.

SocialPageFansRemovedCount

  • Field API Name: ssot__SocialPageFansRemovedCount__c
  • Data Type: DOUBLE
  • Description: Counts fans who have unfollowed or removed themselves from the page.

SocialPageId

  • Field API Name: ssot__SocialPageId__c
  • Data Type: TEXT
  • Description: The Id of the page.

SocialPageImpressionsOrganicCount

  • Field API Name: ssot__SocialPageImpressionsOrganicCount__c
  • Data Type: DOUBLE
  • Description: Counts the organic reach of the page, showing how many times it was viewed without paid promotion.

SocialPageLikesCount

  • Field API Name: ssot__SocialPageLikesCount__c
  • Data Type: DOUBLE
  • Description: The total number of likes received by your page on social media platforms.

SocialPageMessageImpressionsCount

  • Field API Name: ssot__SocialPageMessageImpressionsCount__c
  • Data Type: DOUBLE
  • Description: Measures the reach of page posts, indicating the total views across all posts.

SocialPageMessageImpressionsOrganicCount

  • Field API Name: ssot__SocialPageMessageImpressionsOrganicCount__c
  • Data Type: DOUBLE
  • Description: Shows the organic reach of page posts, indicating views from unpaid sources.

SocialPageMessageTotalEngagementCount

  • Field API Name: ssot__SocialPageMessageTotalEngagementCount__c
  • Data Type: DOUBLE
  • Description: Measures the overall engagement (likes, shares, comments) on posts.

SocialPageNegitiveFeedbackCount

  • Field API Name: ssot__SocialPageNegitiveFeedbackCount__c
  • Data Type: DOUBLE
  • Description: Tracks instances of negative user feedback on the page, such as unfollows or negative reactions.

SocialPageRepeatVideoViewsCount

  • Field API Name: ssot__SocialPageRepeatVideoViewsCount__c
  • Data Type: DOUBLE
  • Description: Counts instances where users watched a video more than once.

SocialPageVideoViews30SCount

  • Field API Name: ssot__SocialPageVideoViews30SCount__c
  • Data Type: DOUBLE
  • Description: Measures the number of video views lasting at least 30 seconds.

SocialPageVideoViewsCount

  • Field API Name: ssot__SocialPageVideoViewsCount__c
  • Data Type: DOUBLE
  • Description: Counts the total number of views on videos posted on the social page, including both organic and paid views.

SocialPageVideoViewsOrganic30SCount

  • Field API Name: ssot__SocialPageVideoViewsOrganic30SCount__c
  • Data Type: DOUBLE
  • Description: Tracks organic video views that reached at least 30 seconds in duration.

SocialPageVideoViewsOrganicCount

  • Field API Name: ssot__SocialPageVideoViewsOrganicCount__c
  • Data Type: DOUBLE
  • Description: Counts organic video views from users who were not reached by paid promotions.

SocialPageVideoViewsPaid30SCount

  • Field API Name: ssot__SocialPageVideoViewsPaid30SCount__c
  • Data Type: DOUBLE
  • Description: Counts paid video views with a duration of 30 seconds.

SocialPageViewsCount

  • Field API Name: ssot__SocialPageViewsCount__c
  • Data Type: DOUBLE
  • Description: Counts total views of the social media page itself.

SocialPageViewsLogoutCount

  • Field API Name: ssot__SocialPageViewsLogoutCount__c
  • Data Type: DOUBLE
  • Description: Tracks page views by users who are not logged into the platform.

SocialPostCommentsCount

  • Field API Name: ssot__SocialPostCommentsCount__c
  • Data Type: DOUBLE
  • Description: The total number of comments made on your social media posts.

SocialPostEngagementCount

  • Field API Name: ssot__SocialPostEngagementCount__c
  • Data Type: DOUBLE
  • Description: The level of interaction (likes, shares, comments) specific to individual posts on social media.

SocialPostLikesCount

  • Field API Name: ssot__SocialPostLikesCount__c
  • Data Type: DOUBLE
  • Description: The number of likes on your posts across social media platforms.

SocialPostSharesCount

  • Field API Name: ssot__SocialPostSharesCount__c
  • Data Type: DOUBLE
  • Description: The number of times your social media posts have been shared by users.

SocialReachCount

  • Field API Name: ssot__SocialReachCount__c
  • Data Type: DOUBLE
  • Description: The number of unique users who have seen your content on social media platforms.

SocialRepliesCount

  • Field API Name: ssot__SocialRepliesCount__c
  • Data Type: DOUBLE
  • Description: The number of replies to your content or comments on social media platforms.

SocialRetweetsCount

  • Field API Name: ssot__SocialRetweetsCount__c
  • Data Type: DOUBLE
  • Description: The total number of times your content was retweeted on platforms like Twitter.

SocialTotalEngagementCount

  • Field API Name: ssot__SocialTotalEngagementCount__c
  • Data Type: DOUBLE
  • Description: The sum of all interaction types (likes, shares, comments) on your social media content.

SocialUnfollowsCount

  • Field API Name: ssot__SocialUnfollowsCount__c
  • Data Type: DOUBLE
  • Description: The number of users who have unfollowed your social media profiles.

SpendAmount

  • Field API Name: ssot__SpendAmount__c
  • Data Type: DOUBLE
  • Description: The price you pay to display, run, or present your advertisement or campaign during a specified date range or campaign period.

SpendMarginPercent

  • Field API Name: ssot__SpendMarginPercent__c
  • Data Type: DOUBLE
  • Description: The margin that's applied to the Media Cost field.

StoryCompletesCount

  • Field API Name: ssot__StoryCompletesCount__c
  • Data Type: DOUBLE
  • Description: The number of times a story was watched until the end.

StoryOpensCount

  • Field API Name: ssot__StoryOpensCount__c
  • Data Type: DOUBLE
  • Description: The number of times a story was opened and viewed.

TextURLClicksCount

  • Field API Name: ssot__TextURLClicksCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks on a text-based URL within content or ads.

TotalDisplayTimeSeconds

  • Field API Name: ssot__TotalDisplayTimeSeconds__c
  • Data Type: DOUBLE
  • Description: The cumulative duration for which an ad was displayed to users.

TotalInteractionTimeSeconds

  • Field API Name: ssot__TotalInteractionTimeSeconds__c
  • Data Type: DOUBLE
  • Description: The total time users interacted with an ad, including clicks and time spent viewing.

VideoAverageDurationSeconds

  • Field API Name: ssot__VideoAverageDurationSeconds__c
  • Data Type: DOUBLE
  • Description: The average duration for which users watched the video ad.

VideoCompletions25Count

  • Field API Name: ssot__VideoCompletions25Count__c
  • Data Type: DOUBLE
  • Description: The number of times a video ad was watched to at least 25% of its total length.

VideoCompletions50Count

  • Field API Name: ssot__VideoCompletions50Count__c
  • Data Type: DOUBLE
  • Description: The number of times a video ad was watched to at least 50% of its total length.

VideoCompletions75Count

  • Field API Name: ssot__VideoCompletions75Count__c
  • Data Type: DOUBLE
  • Description: The number of times a video ad was watched to at least 75% of its total length.

VideoFullyPlayedCount

  • Field API Name: ssot__VideoFullyPlayedCount__c
  • Data Type: DOUBLE
  • Description: The total number of times a video ad was watched from start to finish.

VideoMutesCount

  • Field API Name: ssot__VideoMutesCount__c
  • Data Type: DOUBLE
  • Description: The number of times users muted the video ad.

VideoPausesCount

  • Field API Name: ssot__VideoPausesCount__c
  • Data Type: DOUBLE
  • Description: The number of times users paused the video ad.

VideoPlaysCount

  • Field API Name: ssot__VideoPlaysCount__c
  • Data Type: DOUBLE
  • Description: The total number of times the video ad was played.

VideoResumesCount

  • Field API Name: ssot__VideoResumesCount__c
  • Data Type: DOUBLE
  • Description: The number of times a paused video was resumed by users.

VideoSkipsCount

  • Field API Name: ssot__VideoSkipsCount__c
  • Data Type: DOUBLE
  • Description: The number of times users skipped the video ad.

VideoTrueViewsCount

  • Field API Name: ssot__VideoTrueViewsCount__c
  • Data Type: DOUBLE
  • Description: The number of views where the video was watched past a certain point, often used for billing.

VideoUnmutesCount

  • Field API Name: ssot__VideoUnmutesCount__c
  • Data Type: DOUBLE
  • Description: The number of times a muted video ad was unmuted by users.

VideoViews10SCount

  • Field API Name: ssot__VideoViews10SCount__c
  • Data Type: DOUBLE
  • Description: The number of times a video was watched for at least 10 seconds.

VideoViews15SCount

  • Field API Name: ssot__VideoViews15SCount__c
  • Data Type: DOUBLE
  • Description: The number of times a video was watched for at least 15 seconds.

VideoViews2SCount

  • Field API Name: ssot__VideoViews2SCount__c
  • Data Type: DOUBLE
  • Description: The number of times a video was watched for at least 2 seconds.

VideoViews3SCount

  • Field API Name: ssot__VideoViews3SCount__c
  • Data Type: DOUBLE
  • Description: The number of times a video was watched for at least 3 seconds.

VideoViews6SCount

  • Field API Name: ssot__VideoViews6SCount__c
  • Data Type: DOUBLE
  • Description: The number of times a video was watched for at least 6 seconds.

VideoViewsCount

  • Field API Name: ssot__VideoViewsCount__c
  • Data Type: DOUBLE
  • Description: The total number of views received by the video ad.

VideoViewsEarnedCount

  • Field API Name: ssot__VideoViewsEarnedCount__c
  • Data Type: DOUBLE
  • Description: The number of additional views gained organically after an initial paid view.

ViewCompaniesClicksCount

  • Field API Name: ssot__ViewCompaniesClicksCount__c
  • Data Type: DOUBLE
  • Description: The number of clicks on a View Companies link or button.

WebsiteClicksCount

  • Field API Name: ssot__WebsiteClicksCount__c
  • Data Type: DOUBLE
  • Description: The total number of clicks leading to your website from various sources.