---
schema_version: "1"
id: 1bd5ef732c14049b8a2dd622bf157852ce89f3c3482b3650c901b5527843b9d4
title: Business Insight DMO
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/data-cloud/data-cloud-dmo-mapping/guides/std_dmos/c360dm-si-businessinsightdmo-dmo.md
canonical_url: https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-businessinsightdmo-dmo.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: df1f04d692bf2a45f8c50f793df30eddcd27e87453b0c68bb6d3635b43cb31e8
products:
  - Data 360 DMO and Mapping Guide
  - Data 360 Developer Documentation
---
# Business Insight DMO

Represents a generated business insight derived from engagement analysis, containing summary, rationale, and confidence scoring for business scenarios.

## Object Properties

**Object API Name:** `BusinessInsight_std__dlm`  
**Category:** Unassigned  
**Availability:** Available in 262 and later versions  
**Primary Key Field:** Id  

## Relationships

- **InputReferenceRecordId** has a FOREIGNKEY relationship with the [Engagement Analysis Text Insight DMO](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-engagementanalysistextinsightdmo-dmo.md) `Id` field.
- **SubjectReferenceRecordId** has a FOREIGNKEY relationship with the [Lead DMO](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-leaddmo-dmo.md) `Id` field.
- **SubjectReferenceRecordId** has a FOREIGNKEY relationship with the [Opportunity DMO](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-opportunitydmo-dmo.md) `Id` field.
- **SubjectReferenceRecordId** has a FOREIGNKEY relationship with the [Account DMO](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-si-accountdmo-dmo.md) `Id` field.


## Fields

- [cdp_sys_record_currency](#cdp_sys_record_currency)
- [ConfidenceScoreNumber](#confidencescorenumber)
- [CreatedById](#createdbyid)
- [CreatedDate](#createddate)
- [DataSourceId](#datasourceid)
- [DataSourceObjectId](#datasourceobjectid)
- [Id](#id)
- [InputReferenceObject](#inputreferenceobject)
- [InputReferenceRecordId](#inputreferencerecordid)
- [InsightDetailText](#insightdetailtext)
- [InsightSummaryText](#insightsummarytext)
- [InsightTypeText](#insighttypetext)
- [InternalOrganizationId](#internalorganizationid)
- [KQ_Id](#kq_id)
- [KQ_InputReferenceRecordId](#kq_inputreferencerecordid)
- [KQ_SubjectReferenceRecordId](#kq_subjectreferencerecordid)
- [MethodInputName](#methodinputname)
- [MethodTypeText](#methodtypetext)
- [RationaleText](#rationaletext)
- [ScenarioName](#scenarioname)
- [SubjectReferenceObject](#subjectreferenceobject)
- [SubjectReferenceRecordId](#subjectreferencerecordid)
- [VersionIdentifier](#versionidentifier)

### cdp_sys_record_currency

- **Field API Name:** `cdp_sys_record_currency__c`
- **Data Type:** TEXT
- **Description:** System-generated metadata field that stores a 3-letter ISO currency code.

### ConfidenceScoreNumber

- **Field API Name:** `ConfidenceScoreNumber__c`
- **Data Type:** DOUBLE
- **Description:** A numerical value representing the certainty level of the generated insight.

### CreatedById

- **Field API Name:** `CreatedById__c`
- **Data Type:** TEXT
- **Description:** The user who created this record.

### CreatedDate

- **Field API Name:** `CreatedDate__c`
- **Data Type:** DATETIME
- **Description:** The date and time when this record was created.

### DataSourceId

- **Field API Name:** `DataSourceId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### DataSourceObjectId

- **Field API Name:** `DataSourceObjectId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### Id

- **Field API Name:** `Id__c`
- **Data Type:** TEXT
- **Description:** Required. A unique, system-generated identifier for this Business Insight record. Maximum size is 36 characters.

### InputReferenceObject

- **Field API Name:** `InputReferenceObject__c`
- **Data Type:** TEXT
- **Description:** The name of the object used to generate the insight.

### InputReferenceRecordId

- **Field API Name:** `InputReferenceRecordId__c`
- **Data Type:** TEXT
- **Description:** The record ID of the payload source used to generate the insight.

### InsightDetailText

- **Field API Name:** `InsightDetailText__c`
- **Data Type:** TEXT
- **Description:** A JSON payload containing extended details, including causal evidence and recommended actions for the user.

### InsightSummaryText

- **Field API Name:** `InsightSummaryText__c`
- **Data Type:** TEXT
- **Description:** A short description or summary of the generated insight.

### InsightTypeText

- **Field API Name:** `InsightTypeText__c`
- **Data Type:** TEXT
- **Description:** A system-defined category representing the specific business scenario for the generated insight.

### InternalOrganizationId

- **Field API Name:** `InternalOrganizationId__c`
- **Data Type:** TEXT
- **Description:** A unique, system-generated identifier for this record.

### KQ_Id

- **Field API Name:** `KQ_Id__c`
- **Data Type:** TEXT
- **Description:** Key Qualifier system field for Id

### KQ_InputReferenceRecordId

- **Field API Name:** `KQ_InputReferenceRecordId__c`
- **Data Type:** TEXT
- **Description:** Key Qualifier system field for InputReferenceRecordId

### KQ_SubjectReferenceRecordId

- **Field API Name:** `KQ_SubjectReferenceRecordId__c`
- **Data Type:** TEXT
- **Description:** Key Qualifier system field for SubjectReferenceRecordId

### MethodInputName

- **Field API Name:** `MethodInputName__c`
- **Data Type:** TEXT
- **Description:** The source used to generate the insight.

### MethodTypeText

- **Field API Name:** `MethodTypeText__c`
- **Data Type:** TEXT
- **Description:** The method used to generate the insight.

### RationaleText

- **Field API Name:** `RationaleText__c`
- **Data Type:** TEXT
- **Description:** The explanation or reasoning behind the generated insight, describing why the LLM arrived at this conclusion.

### ScenarioName

- **Field API Name:** `ScenarioName__c`
- **Data Type:** TEXT
- **Description:** The use case for which the insight was generated.

### SubjectReferenceObject

- **Field API Name:** `SubjectReferenceObject__c`
- **Data Type:** TEXT
- **Description:** The name of the reference object associated with the insight.

### SubjectReferenceRecordId

- **Field API Name:** `SubjectReferenceRecordId__c`
- **Data Type:** TEXT
- **Description:** The ID of the reference record associated with the insight.

### VersionIdentifier

- **Field API Name:** `VersionIdentifier__c`
- **Data Type:** TEXT
- **Description:** Identifies the insight logic version.